Harmonious at Lunch

The ABSOLUTE BEST Way to Scale Your Brand with AI-Powered Content


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Want to scale your business using powerful content and smart AI? πŸš€ Many entrepreneurs know they need to create content, but struggle with the "how" and the "when." This episode dives into building a strong personal brand, creating valuable content, and leveraging AI to reclaim your precious time.

Meet Nathan Newberry, who has journeyed from pastor to agency owner to sales leader, mastering the art of scaling with systems. πŸ’‘

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Why is content and a personal brand so crucial today? As Richard Branson shared, branding is key. Your online presence needs to deliver value. Forget random pizza pics with the kids (unless you're a family food blogger!). Focus on what your audience truly seeks. Remember Google's "7-11-4 Rule": People need about 7 hours of engagement, across 11 touchpoints, on 4 different platforms before they truly connect and buy. Omnipresence with value is the goal! People buy from people they like and trust. Your personal brand is your most powerful asset. ✨

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But what if you're unsure what content to create or what your brand truly stands for? First, get crystal clear on your offer: Who are you helping, and what transformation do you provide? Then, find your authentic content sweet spot: Align your skills and experience with topics you are genuinely passionate about. Think about what you could talk about for hours, what truly lights you up when helping others – that's your zone. πŸ”₯ This synergy leads to true freedom: doing what you love, making good money, and creating real impact.

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Enter AI – your new content co-pilot and time-saving ally! Embrace AI as your default for research and drafting. It can get you 80-90% of the way there. Leverage tools like ChatGPT or Claude to script valuable content ideas for blog posts, YouTube videos, and social media reels, tailored to your ideal prospect. No more winging it! Train your AI on your unique voice and style. Feed it examples, define your persona (e.g., "West Coast, laid back but direct"), and watch it learn to speak like you. 🌊

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AI's power extends far beyond just drafting content. Use it to help craft DMs and sales messages. Equip your sales team with AI tools to analyze calls and provide feedback. Let AI assist your media team with thumbnail ideas, video titles, and descriptions. Manage your email and calendar more efficiently with AI support. The goal? Automate and delegate tasks so you can focus on higher-value activities.

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The speed of change is immense. Those not using AI in roles like video editing or graphic design risk being left behind. Challenge yourself and your team: How can you become irreplaceable by mastering AI? AI can handle many tasks, but it can't (yet!) replicate genuine human Emotional Intelligence (EQ) and the art of true influence. When AI buys back your time, what will you do with it? Focus on adding more profound value to the market, strategic expansion, or simply enjoying more time with your family. πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦

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Stop letting content creation be a time-draining burden. By combining an authentic personal brand with the strategic power of AI, you can scale your business, create impactful content, and win back your life.

Now What? ➑️

Ready to leverage AI for your content and business growth? Like this video, Comment with your favorite AI tool, and Subscribe to Harmonious at Lunch!

Visit the HumanOp Website (https://humanop.com/) to gain instant clarity on how systems and authentic understanding can transform your team and business.

Explore Nathan Newberry's methods for scaling with AI and personal branding:

  • Visit his website to learn more about his approach: https://nathannewberry.com/
  • FREE WORKSHOP: Follow Nathan on Instagram @nathannewberryofficial and DM him the word "WORKSHOP" for a free resource on leveraging AI and building your personal brand! πŸ“²

Connect with Nathan:

  • Instagram: https://instagram.com/nathannewberryofficial
  • Facebook: https://facebook.com/nathannewberryoff
  • X (Twitter): https://x.com/nathanbnewberry
  • LinkedIn: https://linkedin.com/in/nathannewberry/
  • TikTok: https://www.tiktok.com/@nathanbnewberry
  • Threads: https://www.threads.net/@nathannewberryofficial




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Harmonious at LunchBy HumanOp Technologies