Welcome back to The AC Mike Show Podcast!
In Episode 5, AC Mike sits down with Josh DiNatale of Brute’s Roots, one of South Jersey’s leading locally grown cannabis brands.
Josh shares how he left the world of pharmaceutical advertising to join the family business and help Brute’s Roots grow from a bold idea into a vertically integrated cannabis company with cultivation, manufacturing, retail locations, events, and products available throughout New Jersey.
Together, Mike and Josh discuss the challenges of entering the legal cannabis industry, the importance of affordability and customer education, and what separates Brute’s Roots from the growing number of dispensaries across the state. Josh also takes listeners behind the scenes of the company’s Hammonton grow operation, its locations in Egg Harbor Township and Paulsboro, and the family team working together to build the brand.
Mike also shares his own experience using cannabis to address long-standing sleep problems and explains why having knowledgeable people who make first-time customers feel comfortable can make all the difference.
From cannabis cultivation and changing consumer habits to micro wrestling, community events, family history, and the future of Brute’s Roots, this conversation explores what it takes to grow a successful business in one of New Jersey’s newest and fastest-changing industries.
In this episode:
- Josh’s move from pharmaceutical advertising into the cannabis industry
- How Brute’s Roots became a family-run business
- The challenges of building a legal cannabis company in New Jersey
- What it means to operate from seed to sale
- Inside the Brute’s Roots cultivation and manufacturing facility
- Creating an affordable and welcoming dispensary experience
- Helping first-time cannabis customers find the right products
- The continued importance of cannabis education
- Medical use, recreational use, sleep, and anxiety
- Growing the Brute’s Roots wholesale business across New Jersey
- The company’s Egg Harbor Township and Paulsboro locations
- Micro wrestling and future community events
- What’s next for Brute’s Roots
Learn more about Brute’s Roots:
https://brutesroots.com/
Follow Brute’s Roots on Instagram:
https://www.instagram.com/brutes.roots/
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