The Accelerators Club

My next guest is Professor Robert Cialdini.

And I’m so pleased you’re going to have this opportunity to hear these ideas.

I was fortunate enough to get to meet him when he was in London speaking at an event.

He's an absolute expert when it comes to understanding scientific research, from proven ideas, and exactly how people are persuaded to take action. 

I'm certain that you'll enjoy the interview, you'll enjoy the style of Robert Cialdini, and you'll enjoy the ideas he puts forward, which can certainly help you and me to be more effective, more persuasive, and more successful in all of our interactions with other people. 

His various factors of influence include social proof, authority, and its 3 important parts, liking, commitment consistency, reciprocation, and obligation and scarcity.

He explains why we must be a detective in understanding why and how people are influenced to do what they do.

I highly recommend all of Dr. Cialdini’s books. There so so much to learn from him

So, let’s go to the interview now:

To find out more about Professor Robert Cialdini and his work go to:

https://www.influenceatwork.com/ 

My next guest is Jay Abraham. I first got to know Jay, many years ago, when a friend of mine, David Hughes the then UK managing director of Nightingale Conant, mentioned him to me. David had been to one of Jay Abraham's seminars in Los Angeles and said I really should consider going. I did, and learned so many brilliant and usable ideas from Jay. Then over the next few years, I had the opportunity to spend a great deal of time with him. I hosted six of his marketing seminars in the UK and recorded a six part audio program with him where we both shared our ideas on business and marketing. And, of course, recorded this interview. Jay is an extremely busy man, and I managed to get a few minutes with him by phone. 

During this short interview, Jay explains:

To find out more about Jay Abraham go to:  https://www.abraham.com/ 

My next guest is Roy H Williams. The Wizard of Ads

Before I give you some details about Roy let me say this. Of the 174 interviews I’ve so far carried out - I learned more in this 40 minutes with Roy than any other 40 minutes in my life. In fact - probably more than I learned in any week of my life.

Here’s some information about him

I first came across the wizard when my wife bought me his book, secret formulas of The Wizard of Ads. I was so taken with it. I bought one of his other books called The Wizard of Ads. They're just brilliant.

His books and Monday morning memos are a constant source of fascination and entertainment for his students and friends around the globe. His first book, The Wizard of Ads was voted Business Book of the Year in 1998. His second book, secret formulas of The Wizard of Ads was named the Wall Street Journal's number one business book in America in 1999. And it became a New York Times bestseller, The third book in the trilogy, magical worlds of The Wizard of Ads rich bestseller status again in late 2001. His fascinating fourth book accidental magic is a tightly condensed anthology of writing tips and insights mixed with artistic examples provided by 106 of his amazing protégées.

The Wizards first fiction book Destiny is a powerful allegory aimed directly at the heart of the reader. Once introduced as the most magnetic and mesmerising speaker in the world today, the wizard has been trying to live up to those words ever since most attendees agree that he's action packed seminar advertising in America what works, what doesn't and why is perhaps the most entertaining and enlightening three hours they've ever experienced.

The brainchild of his wife, Penny, Wizard Academy was founded as a way to get her husband off the road. Instead of sending him to them for a few hours. Why not let them all come here for a few days. But not even Princess Penny knew how well her idea would work. Since its launch in May of 2000 Wizard Academy has attracted a roster of students and includes many of the world's most forward thinking and successful CEOs, educated journalists, inventors, and consultants, the Wizard Academy reunion each autumn is an event not to be missed. With nine branch offices in the US, Canada and Australia, Wizard of Ads is now serving the advertising and marketing needs of business owners around the globe.

Now, I’m not going to spoil the surprises Roy has in store of use - simply to say. If you’re listening to this ‘on the move’, then I suggest you also set aside time to be able to listen - and take notes. I know you’ll be so pleased you did.

Let’s go to the interview now…

To find out more about Roy H Williams go to:  http://www.rhw.com/

My next guest is Roy H Williams. The Wizard of Ads

Before I give you some details about Roy let me say this. Of the 174 interviews I’ve so far carried out - I learned more in this 40 minutes with Roy than any other 40 minutes in my life. In fact - probably more than I learned in any week of my life.

Here’s some information about him

I first came across the wizard when my wife bought me his book, secret formulas of The Wizard of Ads. I was so taken with it. I bought one of his other books called The Wizard of Ads. They're just brilliant. 

His books and Monday morning memos are a constant source of fascination and entertainment for his students and friends around the globe. His first book, The Wizard of Ads was voted Business Book of the Year in 1998. His second book, secret formulas of The Wizard of Ads was named the Wall Street Journal's number one business book in America in 1999. And it became a New York Times bestseller, The third book in the trilogy, magical worlds of The Wizard of Ads rich bestseller status again in late 2001. His fascinating fourth book accidental magic is a tightly condensed anthology of writing tips and insights mixed with artistic examples provided by 106 of his amazing protégées. 

The Wizards first fiction book Destiny is a powerful allegory aimed directly at the heart of the reader. Once introduced as the most magnetic and mesmerising speaker in the world today, the wizard has been trying to live up to those words ever since most attendees agree that he's action packed seminar advertising in America what works, what doesn't and why is perhaps the most entertaining and enlightening three hours they've ever experienced. 

The brainchild of his wife, Penny, Wizard Academy was founded as a way to get her husband off the road. Instead of sending him to them for a few hours. Why not let them all come here for a few days. But not even Princess Penny knew how well her idea would work. Since its launch in May of 2000 Wizard Academy has attracted a roster of students and includes many of the world's most forward thinking and successful CEOs, educated journalists, inventors, and consultants, the Wizard Academy reunion each autumn is an event not to be missed. With nine branch offices in the US, Canada and Australia, Wizard of Ads is now serving the advertising and marketing needs of business owners around the globe. 

Now, I’m not going to spoil the surprises Roy has in store of use - simply to say. If you’re listening to this ‘on the move’, then I suggest you also set aside time to be able to listen - and take notes. I know you’ll be so pleased you did.

Let’s go to the interview now…

To find out more about Roy H Williams go to:  http://www.rhw.com/ 

My next guest is world-renowned Denis Waitley. This is an interview I wanted to get for you for so many years, and I finally managed to get hold of Dennis early one morning, the day before he flew to Japan on yet another major speaking tour. The line is a little bit crackly, but you can certainly hear every word that Dennis has to say. And every one of them is worth hearing. 

Let me tell you a little bit about him. Denis Waitley is one of America's most respected authors, Keynote lectures, and productivity consultants on high performance human achievement. He has inspired, informed, challenged and entertained audiences for over 40 years from the boardrooms of multinational corporations to the control room of NASA space program, from the locker rooms of world class athletes to the meeting rooms of 1000s of conventioneers throughout the world. 

He was voted business speaker of the Year by the Sales and marketing executives Association and by Toastmasters International and inducted into the International Speakers Hall of Fame. With over 10 million audio programs sold in 14 languages. Denis Waitley is one of the most listened to voices on personal and career success. He is the author of 12 nonfiction books, including several international bestsellers, seeds of greatness being the best the winner's edge, the joy of working and empires of the mind. 

His audio program the Psychology of Winning is the all-time best selling program on self-mastery. Dr. Waitley has counseled winners in every field from Apollo astronauts to Super Bowl champions from sales achievers to government leaders and youth groups. 

He has served as chairman of psychology on the US Olympic Committee sports medicine Council, responsible for the performance enhancement of all US Olympic athletes. He is a founding director of the National Council on self-esteem, and the President's Council on vocational education and received the youth flame award from the National Council on youth leadership for his outstanding contribution to high school youth leadership. 

As president of the International Society for advanced education, inspired by Dr. Jonas Salk, he counseled returning POWs from Vietnam and conducted simulation and stress management seminars for Apollo astronauts. 

I could go on and on about his achievements, qualifications, and the differences he has made to the lives of so many people. But perhaps it's better if we hear for ourselves the difference he can make to our thinking. 

So let's go now and listen to Dr. Denis Waitley.

My next guest is Rebecca Stephens. Let me tell you a bit about her. 

She first came to the public's attention when she became the first British woman to climb Everest in 1993. Following her triumph for dissent of this highest mountain of the world, she continued her travels and climbed even more mountains, so that finally she had climbed the highest mountain on each of the seven continents, the so-called Seven Summits. Again, she was the first woman from Britain, and only the third in the world to accomplish this feat.

As you gather, she is mad on adventure, and has also sailed the Southern Seas to Antarctica, and completed an eight-day eco challenge with polar explorers, Sir Ranulph Fiennes and Dr. Mike Stroud, running, hiking, riding, and canoeing across the Canadian Rockies. Professionally, Rebecca is in the business of communication. She writes, broadcasts, and lectures, drawing from her own experiences on how to achieve absolutely the best performance, both as an individual and as a team. So as you can imagine, 

Rebecca has a number of key ideas to share with us, defining your passion, working as a team and so much more.

To get in touch with Rebecca Stephens go to: https://rebeccastephens.com/ 

I met Bruce when he was speaking at an event where I was also speaking and I was fascinated by his presentation and his ideas. I'd already been aware of the HeartMath programme, and so it was brilliant to actually see it explained on stage. I've used the technique and it works for me, and I'm looking forward to finding out even more. 

Bruce has spent the last 30 years plus researching and teaching innovative approaches to maximising health and organisational performance. He was named President and CEO of HeartMath LLC in 2000, having helped launch the non-profit Institute of HeartMath with the founder Doc Childre in 1991. For eight years prior, he served as Vice-President for a biotech company. Bruce was the key architect of programmes that incorporate HeartMath's innovative biomedical research into practical tools and strategies to enhance health performance, creativity, innovation and productivity for both the individual and the organisation. He successfully guided HeartMath programmes at organisations such as Duke University Health System, Stanford Medical Centre, NASA Goddard Space Flight Centre, Motorola, Hewlett-Packard, and dozens of hospital systems across the US.

Bruce was named one of the top 50 thought leaders in personal excellence by Leadership Excellence Magazine. He's co-author with Doc Childre of the book From Chaos To Coherence: The Power To Change Performance. Bruce is also lead author of the Harvard Business Review article entitled Pull The Plug on Stress. 

Bruce has been an adjunct professor at Stanford Business School's Executive Programme, on the board of the Friends of the National Library of Medicine, a member of the Adaptive Business Leaders Healthcare Roundtable. And of course, he's lectured worldwide. 

He’s a former actor, singer and dancer on the New York stage, Bruce starred in more than 700 performances of the internationally acclaimed musical The Fantastics in New York City. 

Today, Bruce is going to explain the basics of the HeartMath programme for us and give us the 5 stage process to use. So let's go to that interview now.

If you’d like to know more about Bruce and his work (and why wouldn’t you) go to:

https://brucecryer.com 

My next guest is Craig Garber known as the king of copy. If you’d asked Gary Halbert, usually referred to as the world's greatest copywriter, if there was another copywriter out there who writes as well as he does, he'd say, no, but there's someone I know who actually has more natural direct response writing talent than I do. And his name is Craig Garber. 

Craig is one of the top direct response copywriters and marketing consultants in America. I can personally vouch for that because Craig's done some work for me and I can't speak highly enough about the results.

Let me give you some background information on Craig. He grew up in New York City and even though he went to the school of hard knocks, as they say, he always had an entrepreneurial spirit. He fell into direct response marketing when his financial planning practice started going downhill. After 12 months where all Craig did was eat, drink and sleep direct response marketing. He turned his business completely around in the following six months and made a ton of cash along the way. 

After this, he spent six months working directly for Gary Halbert. He's now one of the most sought after copywriters around. So without any further ado, let's see if we can get Craig to spill the beans on some of his secrets about how you and I can get more response from all of our direct marketing activities. 

To get in touch with Craig at: www.kingofcopy.com