What does a typical day in the life of a social media content creator look like? Amanda Kelly, the artist behind Panda Miniatures, joins the show to tell us how she makes a living showcasing her brand online on Instagram and TikTok as a miniaturist, creating incredibly detailed and realistic mini-scaled scenes and dioramas that challenge the idea of the "traditional" dollhouse, gaining an incredible following with viral videos. Her following and engagement has sparked projects with companies like Disney, Swarvoski Crystals, and Coca-Cola, all through social media. 

We're diving into the not-so-mysterious Instagram algorithm and talking about what content is going to get you noticed heading into 2023. Plus - are boosted posts worth it? How much strategy goes behind crafting a paid social post? AccessU's social media manager Briana Sepulveda and digital marketing specialist Lucas Weaver join the show to explain. 

In the agency world, our account managers help close the gap between client communication and creative development, moving between client relations and project management to ensure projects are delivered on time and within budget. And we would be lost without them. In this episode, AccessU Account Manager Robyn Lewis answers some frequently asked questions from clients and gives tips on how to work with an agency to communicate and achieve your goals. 

On the night of November 13, 2022, a shooting occurred at the University of Virginia in Charlottesville, Virginia. Three people were killed and two others were injured in the attack. Four of the victims were members of the UVA football team. AccessU Vice President Strategic Communications Rachel Spencer joins the show to discuss how information was made public during this traumatic event and the significance of some of these crisis communication strategies.

For more information about this event and resources for students, visit Virginia.edu. 

To learn more about crisis communication, head to AccessU.com and listen to The Basics of Crisis Communication.

Diana Patton, Esq. joins the show to talk about the Head Full of Dreams program that connects students from The University of Toledo to be mentors for elementary schoolers, and how organizations providing mentorship and equitable resources to their community can change lives. 

It's Election Day! Seeing these intense marketing campaigns and candidate appearances throughout the political season offers some important reminders. Even if your organization is staying neutral, it’s still essential to stay relevant and plan your public relations strategies accordingly.

Ann Tasby, C.P.A. offers her insights on a recent article in the Chronicle of Higher Education about the decline of black enrollment, the ROI for diversity, equity, and inclusion initiatives on campus, and what institutions can do to drive more compelling outcomes for enrollment rates and the student experience. Tasby is the Director of the Office of Inclusive Excellence and an accounting faculty member at Texas Christian University's Neeley School of Business. 

Tips from former TV news reporter and AccessU podcast host Rachel Schneider about how to prepare for an on-camera interview and work with the media to share your story.

Nationally recognized inspirational TEDx speaker and AP Psychology teacher McKenna Reitz joins The Access Success Podcast to talk about the importance of adapting with technology, the strategies she's implemented in her classroom, and in life to succeed in an ever-changing digital landscape from high school to college and beyond. After losing all her hair due to Alopecia, McKenna uses her journey of having this autoimmune disease to help others overcome loss and reset their mindset to open the door into growth and opportunities in their lives.

Some community colleges have dropped the word “community” from their institutional names, attempting to avoid negative stereotypes. However, the name means nothing without the power to market it.