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The Accidental (but powerful) Marketing Tool (with Grace Amodeo, Shift)
Amodeo, a whip-smart production master with a background in film, discusses the journey of “In Conversation” from a quarantine side-project to a full-scale marketing tool: “[In Conversation] has grown so successfully and we see so many opportunities for the content that we’re creating. It’s exciting to see the whole marketing team now jumping on board.”We were riveted as Amodeo described the challenges and successes SHIFT encountered in the making of their new podcast:How COVID-19 shaped the format of the podcast, and its futureThe basic skills and equipment needed to start a podcastWhy your podcast might change dramatically over time (and why that’s ok!)The importance of experimentationHow a video podcast can be used to produce content for all your distribution channelsResources mentioned in this episode:Check out SHIFT.ioListen to SHIFT In ConversationConnect with Grace AmodeoLights, Camera, Grow PodcastApple Podcast - https://apple.co/2xU2dYqSpotify - https://spoti.fi/2XecKbFGoogle - http://bit.ly/LightsCameraGrow_GoogleYouTube - http://bit.ly/TobeAgency_YouTubeThanks for watching and listening!
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By Tobe AgencyAmodeo, a whip-smart production master with a background in film, discusses the journey of “In Conversation” from a quarantine side-project to a full-scale marketing tool: “[In Conversation] has grown so successfully and we see so many opportunities for the content that we’re creating. It’s exciting to see the whole marketing team now jumping on board.”We were riveted as Amodeo described the challenges and successes SHIFT encountered in the making of their new podcast:How COVID-19 shaped the format of the podcast, and its futureThe basic skills and equipment needed to start a podcastWhy your podcast might change dramatically over time (and why that’s ok!)The importance of experimentationHow a video podcast can be used to produce content for all your distribution channelsResources mentioned in this episode:Check out SHIFT.ioListen to SHIFT In ConversationConnect with Grace AmodeoLights, Camera, Grow PodcastApple Podcast - https://apple.co/2xU2dYqSpotify - https://spoti.fi/2XecKbFGoogle - http://bit.ly/LightsCameraGrow_GoogleYouTube - http://bit.ly/TobeAgency_YouTubeThanks for watching and listening!