Picture this. Your product has more features and functions than you can list. Your target audience includes businesses of nearly every model and industry. Every lead will search for your product a little differently and every customer will use your product in a different way. These are the challenges solved by Aaron Cort, former Director of Marketing and current VP of Operations for project management platform ClickUp.

Joe Pulizzi is the founder of Content Marketing Institute and bestselling author of six different books about — you guessed it — marketing. He’s one of the top minds in the world of content marketing, and we were thrilled to be able to pick his brain in our latest episode of Lights, Camera, Grow.

MK Getler is the Head of Marketing at Alyce, a “Personal Experience Platform” that creates meaningful connections with its AI-enabled gifting. With such a cool service to promote, Alyce’s marketing efforts encourage consumers to initiate those meaningful connections by implementing a robust rich media content strategy.

Luke Hale is the founder and owner of Masters of Engagement, a production and consulting company. Masters of Engagement was built on Luke’s widely varied background in media creation — which helps media producers understand and create content strategies and engaging media.

A market researcher at heart with a keen eye for detail, Lisa Abousaleh is the VP of Customer Success at Neutronian, Inc., a fast-growing startup. Neutronian provides a score, similar to a credit score, which rates the quality of a data provider’s offerings. Data providers use this scoring system to prove their value to marketers, and marketers rely on these scores to vet data providers.

What do you get when you mix marketing, singing pickles, and Oompa Loompas? No, it’s not a fever dream. It’s actually a co-branded marketing strategy that you’ll hear all about in this episode of Lights, Camera Grow.Kate Rooney and Jess Guffey, Brand Director and Director of Brand Partnerships respectively at Design Pickle, gave us a dill-ightful peek at how a content company makes their OWN content, including their buzz-worthy podcast called “Creatives are the Worst.”

Creative marketing is the name and storytelling is the game for Chris Thomas, long-time graphic artist and current Creative Director at Cohn Marketing in Denver, CO. We sat down with Chris to learn more about the role creative content plays in a marketing agency, and the strategy behind turning a brand’s marketing needs into engaging rich media assets.

The primary goal for any podcast should be to build community, and today’s guest knows all about that.

In this episode of Lights, Camera, Grow, we chat with Leo Rooney, Director of Performance at LA-based Urban Golf Performance, and co-host of the successful Urban Golf Podcast.

“No matter your industry...you win through human connection. Find opportunities...to look people in the eye and speak to them.”

This quote is from Ethan Beute, a bestselling author on Amazon, the host of The Customer Experience Podcast and co-host of The b2b Growth Show, and Chief Evangelist at BombBomb. Beute’s number one goal is to educate businesses on the value of rehumanizing your brand through face-to-face-connection. We used this opportunity to chat with Beute about some topics that are shaping communication in 2020 and beyond.

Do you wish you could sit down with a seasoned video content expert and pick their brain? That’s exactly what you’ll get from this episode of Lights, Camera, Grow as we chat with Kyle Denhoff, head of global acquisition campaigns at HubSpot.