SHOW NOTES:We open up season two with the big elephants in the room. How do we emerge as thought leaders and innovators during these tough times? We discuss what companies need to do to adapt to the shift in the way people are consuming content and discuss Tobe Agency’s strategy of creating scalable content with video podcasting.IN THIS EPISODE WE DISCUSS:👉Coronavirus👉Post coronavirus shift -media consumption👉2008 financial crisis vs. Now👉Blogging in the last 20 years👉The podcast revolution👉Ease of creating more content with rich media👉Engaging customers in a non-salesy way👉Youtube recommendation algorithm👉T-Swizzle👉Using podcasts to grow your Youtube channel👉The 2nd largest search engine in the world👉Producing content at scale👉Building a Youtube strategy for consistent content👉Trade shows going online👉How easy Youtube is now👉Authentic content RESOURCES & LINKS:eMarketerZoom PartiesAndrew Hong: LinkedInJared Sanders: LinkedInAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment, and share the show with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at [email protected] acast.com/privacy for privacy and opt-out information.

Welcome to Season 2 of Lights, Camera, Grow! If your business is like ours you’ll understand that you always need to evolve and grow. Right now there’s a big shift happening in the world. It’s no longer just enough to create simple written content to market your business. There’s so much content available that it’s becoming harder than ever for businesses to stand out. These aren’t new challenges but they can be daunting to navigate through. That’s where we come in. Welcome to Lights, Camera, Grow a seasonal show that explores new ways to build and use rich media (like videos and podcasts) to help grow your business. My name is Jared Sanders Creative Director of Tobe Agency, alongside me will be my co-host and our CEO Andrew Hong.Join us this season as we explore and breakdown why video podcasts as pillar content is a key to generating ROI, why you need to build your team like a media company, and why not having a relevant YouTube channel is causing you to miss out on world's second-largest search engine. Our mission in this series is to help you figure out how to use video podcasts to grow your business.This season is fully available NOW so make sure subscribe to Lights, Camera, Grow wherever you get your podcast and we will talk to you soon!As always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment, and share the show with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at [email protected]. See acast.com/privacy for privacy and opt-out information.

SHOW NOTES:In this Episode of Lights, Camera, Grow, HubSpot specialists Nick Saltzman and John Ippolito share their insight on the state of the current digital marketing and sales worlds and explain how the use of video helps business grow.IN THIS EPISODE WE DISCUSS:👉 What is Sales and Marketing – Which comes first?👉 The Flywheel VS The Funnel👉 How video has changed the way Sales and Marketing are done?👉 How do you determine what video to create?👉 Cold calling VS video emails👉 Nurturing and closing leadsRESOURCES & LINKS:HubSpot’s Flywheel ConceptNick SaltzmanLinkedInJohn IppolitoLinkedInAndrew HongLinkedInJared SandersLinkedInAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment, and share the show with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at [email protected]. See acast.com/privacy for privacy and opt-out information.

SHOW NOTES:In Episode 3 of “Lights, Camera, Grow”, we share some pointers to help you better manage your video strategy, so you can save some time and money.Be smart with your strategy – focus on the basics, tweak, and then optimize!IN THIS EPISODE WE DISCUSS:👉 Business objectives and cadence of your video 👉 Selecting the right distribution channel for your video👉 Technical tipsRESOURCES & LINKS:Andrew HongLinkedInJared SandersLinkedInAs always check out our blog for this episode's show notes. Be sure to subscribe, leave a comment, and share the show with your friends and family. Follow us on any social platform using the handle @runwithtobe and feel free to email us at [email protected]. See acast.com/privacy for privacy and opt-out information.

Following our first episode of “Lights, Camera, Grow”, - Video Marketing 101 where we talked about WHY video is so important in growth marketing, here in our second episode we’re going to explain ‘HOW’ to create a great video, providing more insights to the savoir-faire behind video production, what to look out for and the little details that are often neglected.

After all, there is no such thing as movie magic.

Welcome to the first episode of "Lights, Camera, Grow"! We took a break from our previous podcast to rethink our strategy and really hone in on the purpose of the podcast.

Lights, Camera, Grow is a podcast that will feature some deeper conversations on what Video Marketing and Video to enable sale are all about, especially as it relates to Growth Marking. So to hear more from this series subscribe to “Lights, Camera, Grow” on Apple, Spotify, Google or where ever you get your podcasts. Join Jared, Andrew and the occasional guest, as they talk about everything that revolves around Growth Marketing
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