The Accidental Marketer Podcast

The Accidental Marketer Podcast

By Impact Planning GroupBusiness
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The Accidental Marketer Podcast episodes

  • S.7, Ep. 1 - Learning From a Business That Promotes Infidelity
    In season 7, we are shining some light on "the dark side of marketing." People with less-than-wholesome ideals sometimes use marketing brilliantly. What can "the good guys" learn? In this week's episode, we discuss the $100m business of Ashley Madison — an online dating service that specializes in hooking up people who are already married!
    19 min
  • S.6, Ep. 5 - Making a Reverse ROI Argument
    In this week's episode, we discuss customer acquisition costs and how to make a "reverse ROI argument." A reverse ROI argument aims to prove that marketing's efforts made a downturn in revenues less dramatic than they could have been had marketing done nothing at all.
    18 min
  • S.6, Ep. 4 - Is This Powerful ROI Methodology New to You?
    Digging deeper on the last episode's discussion of customer-level ROI metrics, the team unpacks a variety of ways to measure —and more importantly — grow your share of every target customer's business. "Is your company just stapling together your strategy, or is it more coordinated than that?"
    16 min
  • S.6, Ep. 3 - How Can Marketers Buy More Time For ROI?
    Marketers can’t be content to be judged by short-term campaign metrics only. Mary, Sean and Tom outline a host of longer-term metrics that are great for the overall health of a company—and help marketing investments be evaluated more fairly. "Marketers who aren't measuring customer lifetime value are missing an opportunity to get financial types off of their back."
    22 min
  • S.6, Ep. 2 - How Can Marketing Prove It's Impact?
    As the marketing function becomes more strategic in a company, it becomes harder to discern its impact. The team talks about how marketers can solve this dilemma. "Marketers need to look for opportunities to take partial credit—or partial blame—for other functions results if they are to be thought of as orchestrators of a company's strategy."
    17 min
  • S.6, Ep.1 - How To Save Marketing From Budget Cuts
    We start a full season of podcasts on the topic of Marketing Return on Investment (ROI). For a number of reasons, many marketing departments struggle to justify their spending on programs and headcount. Mary, Sean and Tom provide advice on how marketing departments can better insulate themselves from being at the top of the chopping block.
    20 min
  • S5, Ep. 3 - Should You Lower Your Prices in a Pandemic?
    The second topic in this episode (after the team discusses a segmentation dilemma) is very topical: should you raise or lower prices in a pandemic? Sean, Mary and Tom outline what your considerations should be as you make this very crucial pricing decision. Listen--or watch here (https://theaccidentalmarketer.com)-- and refine your thinking about your own pricing strategy.
    17 min
  • S5, Ep. 2 - Does Your Business Need a CDMO?
    We continue discussing "surprise" marketing topics. In this era of CSOs, CDOs and CXOs, Mary asks if businesses should have a Chief Disruption Management Officer (CDMO). This person would be on the look out for your industry's next big innovators and challengers, and craft proactive strategies. An interesting debate ensues. You can now watch our podcasts here: https://youtu.be/r44qPuAogNM
    21 min
  • S5, Ep. 1 - Is "Virtual" As Good as "Live"?
    This season we surprise each other by throwing out un-rehearsed marketing topics and debating them. The second topic on this podcast is one that is on a lot of business people's minds right now: Are virtual business models as good as live ones? Listen as the team debates the pros and cons of each approach in light of the current pandemic. Also, you can now watch our podcasts here: https://youtu.be/5Y91PxxLxHs
    19 min
  • S4, Ep. 9 - Trends That Shaped the Last Decade
    *NOTE: This podcast was recorded prior to the coronavirus pandemic.
    Sean wrote an article on Linkedin regarding 10 trends that shaped the decade. It's a fitting backdrop for our season finale, where several of these trends are examined for their ongoing relevance to the world -- and to your B2B business! Here is the link to Sean's article on Linkedin: inkedin.com/pulse/ten-trends-shaped-decade-sean-welham/
    22 min

About The Accidental Marketer Podcast

From the publisher's feed

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer"…