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The Accidental Marketer Podcast
By Impact Planning GroupBusiness
The Accidental Marketer Podcast episodes
- Leveraging AI in Strategic Marketing: Insights and InnovationsIn this episode, we explore the transformative potential of Artificial Intelligence (AI) in strategic marketing, focusing on how AI can enhance the effectiveness and innovation of marketing teams. Our discussion covers the ways AI can assist in generating ideas, understanding market trends, and driving strategic decisions.17 min
- Boost Your Business Strategy with the Magic of Predictive ToolsIn this second episode of our two-part series on trend prediction, we delve deeper into the importance of identifying and understanding market trends and their implications. Our discussion revolves around notable predictions we've made using our analytical tools, emphasizing both successes and challenges in forecasting.19 min
- Can These Strategic Marketing Tools Help Your Team Anticipate The Future?In this episode, we delve into the fascinating world of trend prediction and how our analytical tools have helped us foresee significant industry shifts. Our discussion revolves around three key predictions we've made, the tools that facilitated these insights, and the outcomes that validated our forecasts.20 min
- Is Your Business the only B2B Immune to Ozempic’s Impact?In this episode, we delve into the far-reaching implications of Ozempic, a weight loss drug originally designed for diabetes management, and its potential impact on B2B businesses across various industries. Join us as we explore how this medical breakthrough is reshaping consumer behavior, healthcare trends, and industry dynamics.17 min
- Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 3)In this podcast, Mary, Tom, and Sean draw from their extensive experience of over 25 years in successful workshop facilitation, a crucial skill for top marketing leaders. In this episode, they delve into the third part of their 3-part series, offering insights to transform workshops into impactful change initiatives.20 min
- Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 2)In this 2nd podcast in a 3-part series, Mary, Tom and Sean share insights for marketers and product managers seeking to enhance their meeting facilitation skills. Focused on creating impactful workshops, the discussion revolves around crafting engaging learning experiences and ensuring the longevity of acquired knowledge beyond the workshop setting.19 min
- What B2B's Can Learn from This Year's Best Super Bowl AdsIn this podcast, Mary, Tom and Sean delves into the intriguing world of Super Bowl ads. The team dissects the strategic decisions behind spending $6.5 million for a 30-second Super Bowl ad, exploring the valuable B2B lessons hidden within the glitz and glamour of the game’s mostly B2C ads.19 min
- Influencing with Impact: How to Secure Buy-In for Every Strategy (Part 1)In this podcast, Mary, Tom and Sean share insights from their 25+ years of successful workshop facilitation – a key skill that the best marketing leaders have. In part 1 of this 3-part series, they explore the key elements that make cross-functional and customer brainstorming workshops effective.24 min
- What B2Bs Can Learn From 2023’s Top Marketing StoriesIn this episode, Tom Spitale, Mary Abbazia, and Sean Welham reflect on pivotal 2023 events impacting B2B. Tom spotlights Disney+'s subscriber surge, Mary delves into Taylor Swift's IP mastery, and Sean explores Barnes & Noble's return to intimacy. All 3 cases come with a full discussion of the learnings and implications for B2B marketers.19 min
- How to Prepare for When Innovation is Actually Slower Than ExpectedThe electric vehicle (EV) market has hit a speed bump, catching the attention of marketing leaders seeking insights into the uneven trajectory of industry advancements. Mary, Sean and Tom explore the nuances of slowing EV sales, using a strategic marketing lens to extract valuable lessons for businesses launching new platforms.17 min
About The Accidental Marketer Podcast
From the publisher's feed
I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast! Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer"…
published by Wiley. Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition. Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.