One of the best things you can do to attract more guests is to create a unique brand! Have a listen to the awesome interview with Tracey Northcott where we explore all the secrets that set her business up for success.  

Website links 

https://www.tracey-northcott.com/ 

https://www.tokyofamilystays.com/  

Social 

https://www.instagram.com/tracey.northcott/ 

https://www.facebook.com/tokyofamilystays/ --------- 

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This weeks episode of the Accommodation Show is unmissable. If you want to push and challenge your thinking then you should give this a watch/listen.

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Things that will help you;    The Accommodation show:  https://www.theaccommodationshow.com​

The Accommodation Owners and Managers Facebook Group: https://bit.ly/2NM3dTl​​​​​​​​​​

Join the mailing list with all the accommodation secrets: https://bit.ly/3aKBf3X​​​​​​​​​​

Need more direct bookings - reach out to us here: https://www.ibooked.online​​​​​​​​​​

Want to level up your business? Request a 1-on-1 call:  https://clarity.fm/bartsobies​​​​​​​​​​

Disclaimer: Please refer to relevant websites for latest, up to date information with all facts, figures and terms and conditions. Information as accurate as we could get it at time of publishing.

Patel’s EV hotel, EV human enterprise is coming up with innovative tech to make life easier for both guests and hoteliers. EV, artificial intelligence, a first of its kind, one-stop-shop, all-in-one app, and quite possibly the next game-changer in providing complete autonomous revenue management, guest satisfaction, and management of back-office operations is revolutionary.

  Hit that subscribe button!    This also keeps us going and creating more useful content for free!    

Things that will help you;    The Accommodation show:  https://www.theaccommodationshow.com​

 The Accommodation Owners and Managers Facebook Group: https://bit.ly/2NM3dTl​​​​​​​​​​  

Join the mailing list with all the accommodation secrets: https://bit.ly/3aKBf3X​​​​​​​​​​  

Need more direct bookings - reach out to us here: https://www.ibooked.online​​​​​​​​​​    

Want to level up your business? Request a 1-on-1 call:  https://clarity.fm/bartsobies​​​​​​​​​​ 

 Disclaimer: Please refer to relevant websites for latest, up to date information with all facts, figures and terms and conditions. Information as accurate as we could get it at time of publishing.

You may be neglecting an enormous portion of the accommodation marketplace.  By overlooking or even not promoting your accessibility features, this is the market you are missing out on.   

This is an episode we did as a Facebook live but we thought it was that good that we wanted to make sure you get access to it on the podcast and on YouTube. I talk to Kerry Williams who connects accommodation providers to people with disabilities seeking respite, holiday and short term accommodation. We talk about    

This new and growing market  

How to make your property more inclusive.  

Baby boomer market that you're missing out on.  

Why accessibility is the accommodation industry’s most overlooked asset.  

What we mean by ensuring access for people with disabilities  

And lastly, her experience in this space.    

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Want to get the best accommodation marketing tips before everyone else?    Hit that subscribe button!   This also keeps us going and creating more useful content for free!   

Things that will help you;   

The Accommodation show:  https://www.theaccommodationshow.com​

The Accommodation Owners and Managers Facebook Group: https://bit.ly/2NM3dTl​​​​​​​​​ 

Join the mailing list with all the accommodation secrets: https://bit.ly/3aKBf3X​​​​​​​​​ 

Need more direct bookings - reach out to us here: https://www.ibooked.online​​​​​​​​​   

Want to level up your business? Request a 1-on-1 call:  https://clarity.fm/bartsobies​​​​​​​​​

It’s a year now since Covid first started to affect countries with lockdowns.  For accommodation owners, it has been a ceaseless test of resilience and adaptability to conform to ‘the new normal’. The last year has wrought with lockdowns, temporarily closures or otherwise low guest occupancy, negative revenue and making teams lean.  

Our guest today is Micheal Lee, owner and managing director of “The Brighton Savoy”. Michael runs a 60 room beachside hotel in Brighton, Victoria, specialising in weddings and corporate events. In this episode narrates his unique account on how he and his team operated their hotel during the pandemic, the impact the pandemic had and continues to have on his business. 

The best parts to listen for are the creative ways he and his team dealt with the numerous challenges during that period and his successful reopening strategies.   This podcast is a must listen for those who are planning to re-open their properties, are affected by lockdowns, or are just unsure how to plan for the next 6 and 12 months.

If you've been looking to get into property management or to take a gander into the popular Airbnb market, but just don't know where to start, our guest today has all the answers for you, in her own words, “there is more than one way to skin a cat.”

We are joined by Julie George who has many accolades, she is a leading expert in Short Term Rentals, has had incredible success building a property management portfolio, recently selling her business “Host My Home”, for six figures. She has authored a bestseller book, “Million Dollar Host” and has done the 'full circle' of the STR Industry - starting with one bedroom, growing up to 130 properties.

She is a true legend in the STR space and is going breakdown the strategies that worked for her and how they could work for you too.

There are many angles from which to bite into the cake that is property management and Airbnbs. Our guest today is eager to let you in on the industry secrets of running a six-figure Airbnb enterprise as a property manager in the shared economy. Julie shares her experience from being a real estate agent during a flat market in Cairns and how she was able to speed past the competition using Airbnbns. She breaks down the strategies that worked for her and how they could work for you too. Julie George has many accolades, she is a leading expert Airbnb, she has had incredible success building a property management portfolio, recently successfully selling her business “Host My Home”, having built it from the ground in only 2 years. She has authored a bestseller book, “Million Dollar Host” and has done the 'full circle' of the STR Industry - starting with one bedroom, growing up to 130 properties. She has managed to retire at the prime age of 45 and she is currently touring the world, speaking, mentoring and consulting on ‘Airbnb’ and building a business on the back of the sharing economy.

This week I am super pleased to welcome back Jules Brooke from Handle your own PR. We have a great conversation around why it is the perfect time for you to learn how to start getting free editorial coverage in the media. In this episode Jules will take you through why you should be doing PR, she'll bust some PR myths and then explain the steps to handling your own PR. By the time she has finished, you'll be dying to give it a go! 

Jules is a veteran of PR and marketing with over 15 years experience in PR having mastered how to talk directly to the media and cut out the middleman.   

Key Learning Points 

What is editorial PR? [03:15​] 

Essential things you really need to have before you go out to the media [06:10​] 

How to pick the right media, with the right message [09:44​] 

How to get featured for free in magazines, newspapers on radio TV, podcasts and blogs. Approaching and handling journalists [10:03​] 

How has PR evolved in the modern age? [13:23​] 

How to write a media release [13:43​] 

If you don't get picked up the first time, try again. [18:23​] 

Getting your content published in a practical way [20:40​] 

Marketing that lasts forever [25:32​]

I am pumped to bring you this episode, where we will be talking about property management and short-term rentals.

People think projects fail at the end, but they fail at the beginning. A lack of proper planning and clear vision will most likely doom your project to failure. 

Joining us today is a highly experienced Winston Perry. He lays out a clear process of property management, from point A (sourcing properties) to Z (getting them listed). He shares what you need to do to get right from the beginning. Winston is a military man, a co-founder of “YourspaceSTR” and boasts an impressive 15-year career in property management, he's definitely someone you want to be listening to. 

Topics we cover: 

Building it out, step by step guide to property management  [03:28]

Why every accommodation owner needs to have Facebook Marketplace in their marketing strategy arsenal [09:02] 

Turn-Key, Airbnb Investment Opportunities [10:12]

Source, build, manage [11:29]

The Art and Science of pricing [11:36]

Profit margin discussion with investors [12:15]

Maximizing that head to bed space ratio without compromising on functionality [21:30]

STR photography is different from just finding a real estate photographer, what sets STR photography apart? [26:17] 

Shooting videos and taking photos better to sell the dream staycation. [26:22].

Separating duties within your staff and selecting a winning team [32:25]

I am pumped to bring you this episode, where we will be talking about making your accommodation stand out in a crowded marketplace. Unfortunately, a lot of companies miss the mark on what it takes to provide their guests a memorable, enjoyable experience. Joining us today, Samantha Hardcastle, the successful owner of "The Storied Experience", where we will be talking about how to bring your hospitality brand's story to life with a creative concept that appeals to guests' desires.    

This weeks episode is all about the Guest Experience and how it can dramatically affect your property's success. We are joined by Nick Ellis, where he will give you insights into how your currents guests are a whole lot more valuable than the guest you might get in future. AND While spending time and money on promotion and trying to get new customers is key, it is just equally as important to invest your resources in the experience your guests will have while at your property.

I am excited to bring you this episode as Nick Ellis is a true legend in the hospitality space. He is a tourism veteran of 20 years. He has ascended the ranks through every operational role in hotels, starting off as a room service attendant and making his way through food and beverage, front office, guest services and reservations. With this experience under this belt, he has moved into managerial and leadership and is one of the most respected entrepreneurs in this field.  He is also the author of,  “Business to Business Marketing, Relationships, Networks and Strategies” and sits as a judge at the Queensland Tourism Industry Council.

Positive guest experience is considered the number one criteria that travelers use to select accommodation – far outweighing price and location, positive guest experiences are profitable too. According to the Harvard Review, guests who have the best past experiences spend more compared to those who have poor experiences. Obviously happy guests can help guarantee that our accommodations revenues remain healthy.