The Accountant Marketing Mentor with Bryton Udy

When it comes to talking about the services that your accounting firm provides to your clients the conversation usually centers around the services that you provide not necessarily the solutions that they offer.   

The problem is that this approach can leave clients feeling confused and overwhelmed, after all, seeing a long list of services isn't very helpful if they don't understand how those services are going to solve their problems and make their lives better.

How can you market with HEART?

There is sometimes a struggle for small businesses when it comes to their marketing and how it can come across to their clients. 

A while back I created the HEART model, named after my marketing company atHeart, to help businesses keep their marketing consistent and on brand.

The HEART Model stands for:

In this podcast, we talk about how to use this in all your marketing and what the 5 questions you should ask yourself when creating a piece of marketing. 

You need an email newsletter that you send to your clients. 

In this podcast, I'll tell you why and how to get started! 

You know how important building and maintaining client relationships is to the success of your accounting firm and one of the best ways to stay in touch with your clients is by utilizing Email newsletters!

We'll discuss why email newsletters are so important for accounting firms and how to get started with your newsletter campaign.

All right! 2023 is right around the corner, and like most businesses, you're likely planning for the new year.  

In this podcast we are going to cover the top marketing trends that you should be paying attention to elevate your accounting firm's marketing in 2023.

Wondering if your accounting firm should be on social media?  

If you’re reading this post, you're likely qQuestioning whether or not your firm should be on social media, and if so, what social media platform you should be on?   

With the world of social media changing so often, it can feel overwhelming and confusing trying to figure out where to start!   

This podcast explains the platform you NEED to be on when doing Social Media for your accounting firm!

So, you're thinking of getting some marketing support for your accounting firm?

Now do you hire an internal marketing employee? Or, do you hire an agency?

When it comes to marketing support, accounting firms have a couple different options. They can hire an internal marketing employee, or they can contract a specialized marketing agency, or hire a contractor. In this podcast, I'm going to outline the pros and cons of each approach.

If you're an independent accounting firm looking to onboard more clients in your area then you're going to want to listen to this podcast. 

I'm going to share the three things that you can do right now to rank higher on Google when people in your area are searching for the services that you offer.  When you're looking for information on something or trying to do some research where's the first place that you go? Typically, it's probably Google!  

Your clients are doing the exact same thing when they're looking for information for accountants in their area. If you're looking to get more calls, more clients, and more Business, it is important to improve your ranking in you area’s Google searches.   

So, how do you rank higher on Google?

You've likely heard branding and marketing used interchangeably but they are two completely different things.  

In this podcast, I will outline the differences between them and how you can leverage both to grow your accounting firm.

Social media marketing can be overwhelming, especially for small businesses, and accounting firms.   

Not only is social media confusing, but it's also constantly changing. What worked yesterday may not work today. There are so many platforms to choose from, and it's hard to know where to start.   

In this episode, I'll share a simplified social media strategy that you can begin using with your CPA firm Today!

Starting a podcast can be a great way to share your knowledge and expertise with the world. In this blog, we walk through the basics of starting your own podcast, from setting up your equipment to recording and publishing your first episode.

If you're thinking about starting a podcast, but you're not sure where to start, this video is for you. In it, we'll cover: Why podcasting is a powerful marketing tool for accountants, The basic equipment you need to get started, How to record and edit your episodes, and so much more!