Ready to scale your coaching, consulting, or expert business with effective ad strategies in 2026? In this episode of Sold Out Events, host and paid events expert Zach Hesterberg breaks down the ad and sales funnels that are working right now for high-ticket client acquisition. Drawing from years of hands-on experience and real client results, Zach shares actionable insights on moving beyond word-of-mouth and one-on-one Zoom calls to create scalable, predictable systems for client growth.

Discover the pros and cons of three core high-ticket sales processes: call booking funnels, webinars, and the game-changing paid virtual event (or paid challenge). Zach explains why paid virtual events, using low-ticket entry points like $7–$9 events, deliver stronger show rates, higher buyer intent, and better conversions for premium coaching or consulting offers. Learn the exact steps for crafting irresistible ads, optimizing your funnel, and setting up your tech stack for seamless execution. Whether you're aiming for your first $10K month or scaling to seven-figures, this episode is packed with tips to help you master event-based marketing, build trust at scale, and turn ad clicks into loyal clients.

Don’t miss out. Subscribe for more high-ticket event strategies and expert guidance from Zach!

Zach Discusses:

Predictable client acquisition through ads

Limitations of direct call-booking funnels

Challenges with traditional webinar approaches

Benefits of paid virtual events/challenges

Importance of building trust and authenticity

Pricing strategies for high-ticket offers

Practical ad setup and campaign strategies

Timestamps:

00:00 What Got You Here Changes

03:40 Boosting Call Bookings Effectively

08:40 Webinar Attendance Challenges Explained

12:25 Improve Webinar Conversion Efficiency

14:24 Shifting Beliefs with Minimal Effort

18:40 Skeptical Freebies and Non-Payers

23:31 Authenticity Over Perfection

26:22 Price High to Reflect Value

30:53 Proven Virtual Event Sales Strategy

34:20 Targeted Video Marketing Tips

35:36 Webinars, Engagement, and Next Steps

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/