The Addition

Simon Owens wrote a fascinating Substack newsletter about Twitter's failure in the creator economy and he joins host Charlotte Henry to discuss the issues, what changes could be made to improve things for creators on Twitter, and whether Elon Musk’s plans for the company will deal with any of this. [The discussion with Catherine Perloff was about Netflix advertising.]* Twitter has never understood the Creator Economy - Simons Owens* Simon Owens on Twitter* Charlotte Henry on TwitterListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

Esther Kezia Thorpe of Media Voices joined host Charlotte Henry to discuss the growth of newsletters, what’s next for them as a channel, and whether people are already receiving too many. They also discuss the launch of The Publisher Newsletter Awards and why now is the time to recognise innovation and excellence in the space.* Media Voices adds to its awards lineup with a programme recognising excellence in publisher newsletters - Media Voices* Newsletters are finally growing up: how publisher email strategies evolved in 2022 - Media Voices podcast* The rebirth of magazines - The Rebooting from Brian Morrissey* Esther Kezia Thorpe on Twitter* Charlotte Henry on Twitter* The Addition blog* The Addition newsletterListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

Catherine Perloff, platforms reporter at AdWeek, joined host Charlotte Henry to discuss how marketers and media buyers are reacting to the ability to the prospect of advertising on Netflix, how the streamer is handling the technology to make it happen, and when we might know if it is actually working for everybody involved.* Netflix Starting From £4.99 a Month -Press Release* Netflix's Ad Tier Is Coming Soon—and Media Buyers Have Many Questions - Adweek* In Connected TV, Brand Safety Is Still a Goal, Not the Norm - AdWeek* A Technical Netflixcession - The Addition podcast* Catherin Perloff on Twitter* Charlotte Henry on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

I'll be honest - this is not the show I planned to put out this week. But those plans have been rather overtaken by events. No, not the chaos in the British government, but the chaos in the Marvel Cinematic Universe (MCU). More specifically, the season finale of “She-Hulk -Attorney at Law”, which was something of a mic-drop. WARNING - if you have not watched that show or that episode and don't want to know what happens DO NOT LISTEN TO THIS PODCAST (yet). Get yourself some snacks, watch the show, and then please come back. There is no possible way to discuss what happened properly and avoid spoilers.Joining host Charlotte Henry on this week’s episode is Kelly Guimont. She co-hosts the “I want my M(CU) TV” podcast and appears on a variety of other shows too.* Sunday Review: "She-Hulk: Attorney at Law"* ‘She-Hulk’ Star Tatiana Maslany Talks the Finale’s Big Swing and Waiting for the ‘Daredevil: Born Again’ Call - The Hollywood Reporter* I want my M(CU) TV* Kelly Guimont on Twitter* Charlotte Henry on Twitter* The Addition blog This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

Peter Houston is a co-presenter of the Media Voices podcast and involved in the fantastic projects that team works on. He also writes the brilliant The Magazine Diaries Substack - a weekly newsletter full of publishing ideas worth stealing. He joined host Charlotte Henry to discuss some of the exciting things happening in the magazine industry, everywhere from small startups to major publishers.* Media Voices* 'Cheer the f**k up': Ex-DC Thomson CEO Ellis Watson on 'phenomenally exciting time' for media - Press Gazzette* Magazine Diaries* Peter Houston on Twitter* Charlotte Henry on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

There’s been lots of news about Apple’s media operations in recent weeks. Much of it concerns sports coverage. We’ve had a standoff with the New York Yankees over who would commentate on last Friday’s matchup with the Red Sox at which it was thought/hoped that Aaron Judge would hit his historic 61st and 62nd home runs of the season. YES Network, owned by the Yankees, wanted their commentators to be there if Judge equalled and/or beat the longstanding record held by Roger Maris. Apple owned the rights to the game and was not prepared to give them up as it looks to make its mark in sports media. Then it emerged that Apple Music is going to be the new sponsor of the Super Bowl halftime show, in a multi-year deal. The first show is going to be in February 2023 and feature Rihanna. It’s a huge moment and it will work very nicely indeed if Apple gets the rights to NFL Sunday Ticket too…Elsewhere, Ted Lasso is dominating the world. Or at least FIFA 23 which is out on Friday. Oprah, however, is leaving the Apple TV+ family. We may still get output from her on the platform, but her overall deal has come to an end and a new one has not been struck.Discussing all this with host Charlotte Henry is podcaster Kelly Guimont.* Lights, iPhone 14, Action* Hands-on With The iPhone 14 Pro * Apple TV+ Takes a Swing at Live Sport* MLB won’t move Yankees’ Apple TV+ game over Aaron Judge home run chase - New York Post* Yankees floating Michael Kay in trade push for Apple’s historic Aaron Judge game - New York Post * NFL introduces the Apple Music Super Bowl Halftime Show - NFL* Rihanna to headline Super Bowl half-time show - BBC News* How Ted Lasso Changed The Game for Apple TV+* I Want My MCU TV* The Slice* Kelly Guimont on Twitter* Charlotte Henry on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

Apple announced a range of devices at its ‘Far Out’ event on 7 September, most notably the iPhone 14 range. Nica Montford of the “SnobOS” podcast emptied her bank balance and got an iPhone 14 Pro, an Apple Watch Series 8 and some new AirPods Pro. She joins host Charlotte Henry to discuss just how good those new cameras are and how these new devices can help content creators of all kinds. (Customers have to wait just a little bit longer to check out the second generation AirPods Pro and their new physical controls.)Lights, iPhone 14, Action - with Brian Chaffinhttps://www.snoboscast.comNica Montford on TwitterCharlotte Henry on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

Former Editor-in-Chief of The Mac Observer Bryan Chaffin joins host Charlotte Henry to discuss the iPhone 14 event. What does the latest batch of iPhones mean for media creation and consumption? In particular, they discuss how the constant improvements in smartphone cameras means they have almost entirely overtaken entry-level DSLRs. There was certainly a lot packed into Apple’s “Far Out” show. As is always the case at the company’s events at this time of year, the latest iPhone took centre stage. The most notable thing there was the introduction of the iPhone 14 Plus - it has all the same features as the standard iPhone along with a larger 6.7” display. The implications for media consumption are obvious. The increased screen size in the iPhone 14 Plus makes it a much more tempting device on which to read or watch content. The new Touch Controls on the AirPods Pro is a nice feature too.* The Power of Podcasts in 2022 - The Addition podcast with Dave Hamilton* Apple Event — September 7* Apple debuts iPhone 14 Pro and iPhone 14 Pro Max* Apple introduces iPhone 14 and iPhone 14 Plus* Apple announces the next generation of AirPods Pro* Apple reveals Apple Watch Series 8 and the new Apple Watch SE* Introducing Apple Watch Ultra* https://geektells.com/* Bryan Chaffin on Twitter on Twitter* Charlotte Henry on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

Lauren Ingram, the founder of Women of Web3, discusses all things blockchain, crypto and metaverse with host Charlotte Henry. She explains what on Earth Web3 actually is, why female voices matter as it is developed, and what the impact on the media industry could be.Women of Web3Muse's Will Of The People becomes first UK number one album with NFT technology - Sky NewsThe Power of Podcasts in 2022 - The Addition podcast with Dave HamiltonWeb3 is going just greatLauren Ingram on TwitterCharlotte Henry on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com

Podcast Movement is a major meeting point for people involved in podcasting, on both the creator and business sides. Dave Hamilton works across all aspects of podcasting and has been a regular attendee at the conference for many years. He speaks to host Charlotte Henry about what it was like to be back altogether at the most recent event and what Podcasting 2.0 is. They also discuss the growth potential of Google Podcasts, the success of Overcast and work out just how many years of YouTube are watched in a single day. Indeed, one of the key takeaways from Podcast Movement 2022 is how seriously the Google-owned video platform is starting to take podcasting. While much is changing in the world of podcasting, one thing is for certain - there is a lot to be excited about.* Podcast movement day one roundup* Mac Geek Gab* https://podcastindex.org/* “A Word With Tom Merrit” Podcast - Brian Ibbott* davehamilton.com* Dave Hamilton on Twitter* Charlotte Henry on TwitterThank you to Business Capital Providers for sponsoring the show. Go to bcproviders.com/addition to find out how you can get funded for as much as $250,000 in as little as 72 hours. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com