This week I’m joined by Rachel Mervis who is the Global Programmatic Capability Lead at Kimberly-Clark, and we talk about programmatic transparency.

Programmatic transparency has been a *very* hot topic over the years and there are very few high-profile advertisers who have gone on the transparency journey and been willing to share what they have learnt. I felt very fortunate that Rachel opened up about her experiences in driving programmatic transparency in her roles, and in particularly the ‘why’ and ‘how’ you should do it.

I hope you enjoy this episode!

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.theadpod.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.theadpod.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.theadpod.com

In this episode of The AdPod Wayne sits down with AdTech legend, Brian O'Kelley. Wayne chats with Brian about sustainability, and in particular what can the advertising industry do to measure and reduce the impact on climate. This is an episode full of knowledge bombs and strong calls to action. Hope you enjoy.

Brian and Wayne reference a BOKonADS blog here - https://bokonads.com/how-ttd-saved-5387-tons-of-co2/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.theadpod.com

In this episode of The AdPod Wayne chats with Ali Manning who is Co-Founder & COO at Chalice and Tylynn Pettrey who is Data Science Lead at Chalice.

In this episode they cover what an algorithm is, how they can be applied in media buying, what makes an algorithm custom and will they make programmatic traders redundant.

A truly brilliant episode that is packed full of insight, stories and thought leadership.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.theadpod.com

In this episode of The AdPod Wayne chats with Vinny Rinaldi who is Head of Investment & Activation at Wavemaker in North America about all things programmatic.

In this episode they cover in-housing, transparency, definitions and how programmatic is technology infrastructure that can enable brand growth. Lots of amazing content packed into one episode.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.theadpod.com

In this episode Wayne chats with Mathieu Roche, Co-Founder and CEO at ID5, a user identification company for digital advertising.

They discuss the ruling from the Belgian data protection authority which you can find here - https://www.gegevensbeschermingsautoriteit.be/publications/beslissing-ten-gronde-nr.-21-2022-english.pdf

They also discuss the IAB Europe response which you can find here - https://iabeurope.eu/all-news/apd-ruling-clears-way-for-work-on-developing-tcf-into-a-formal-gdpr-code-of-conduct-iab-europe-statement-on-the-apd-decision-announced-today/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.theadpod.com

Welcome back to season 2! We'll keep chatting about big industry topics and this week Wayne is joined by Ari Paparo, Ari's Twitter is here - https://twitter.com/aripap.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.theadpod.com

In the final episode of 2021, Wayne chats about data clean rooms with Tim Norris-Wiles from Habu. Data clean rooms have been a hot theme in 2021 and are going to be increasingly important for advertisers and publishers to synchronize audiences in a privacy compliant way in future. This is a great episode and we hope you enjoy.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.theadpod.com

In this episode Wayne chats with Fiona McKinnon who is Co-Founder and CEO at Moment Company, a company which specialises in wellbeing. Fiona spent 20+ years in the advertising industry and experienced burnt out. In this episode Fiona talks about her mental health experiences, what led her to creating Moment Company and some tips leading into 'silly season;'.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.theadpod.com