The Trade Desk Revenue Report The Trade Desk recently reported Q2 earnings, showcasing revenue of $423 million. This marks an 8 percent increase year-over-year, falling short of Wall Street's projections for a more robust growth rate. The company continues to navigate challenges in a competitive programmatic advertising landscape. 

Connected TV Market Trends Connected TV platforms are experiencing significant shifts in ad spending as marketers seek to optimize their reach. As traditional TV viewership declines, connected TV becomes a focal point for advertisers looking to leverage audience targeting capabilities and data analytics to enhance campaign performance. 

AI Impact on AdTech Artificial intelligence is taking center stage in the advertising sector, with various companies exploring its potential to refine targeting and creative processes. This technological adoption is aimed at improving efficiency and effectiveness across digital marketing campaigns, promising a transformative effect on the industry's operations. 

Industry Predictions for 2025 Experts are forecasting notable changes in the advertising technology ecosystem by 2025. Trends suggest that increased investment in programmatic platforms and enhanced regulatory scrutiny may reshape the landscape, leading to new challenges and opportunities for stakeholders.

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OpenX antitrust lawsuit against Google

Programmatic advertising and CTV partnership

Decline of traditional CPM and rise of AI retargeting

Ad fraud risks in app marketplaces

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In this episode, we dive into the latest news impacting the AdTech world, including Shell’s surprising announcement to shutter its Volta EV Charging and Media Division by 2025. We’ll discuss the implications of this decision on digital advertising strategies and industry shifts.

Plus, explore new appointments and other stories that are shaping the landscape of AdTech.

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In this episode, we look into the latest headlines impacting the AdTech landscape. We cover how People Inc., formerly Dotdash Meredith, is grappling with a significant decline in referral traffic from Google Search and the strategies they’re implementing to drive growth.

We also explore CleanTap's innovative approach to enhancing connected TV advertising by filtering out less desirable placements, ensuring quality for buyers.

Tune in to stay ahead in the ever-evolving AdTech world. For more information visit http://www.adcoach.app/podcast.

In this episode, we cover key developments shaping the AdTech landscape including The Trade Desk’s platform migration, Nielsen’s measurement overhaul, FAST channels partnering with YouTube creators, Reddit’s record profit and AI deals, Criteo’s Q2 performance, Meta’s AI-driven ad growth, Hashgraph’s Self-Sovereign Identity launch, Forrester’s new AdTech analyst appointment, and Inuvo’s upcoming earnings call.

For more information visit: https://adcoach.app/podcast

In this episode, we dive into the transformative shifts in the AdTech landscape, focusing on the evolution of cookieless advertising and the significance of real-time data measurements.

With increasing regulations like GDPR steering brands away from third-party cookies, marketers are pivoting toward first-party data strategies to enhance targeting and personalization.

We also explore WPP Media's groundbreaking partnership with Criteo, aimed at integrating advanced technologies for improved ad precision and ROI. As programmatic Out of Home advertising takes center stage with partnerships like Viooh and Outernet London, the conversation highlights how traditional advertising is adapting to modern technological demands.

For more information visit www.adcoach.app/podcast

In this episode of The AdTech Daily Brief, we dive into mobile ad innovations, the booming $3 billion DOOH market, the evolving DSP vs SSP battle, and a standout CTV campaign by The Trade Desk.

Mobile advertising innovations and the rapid growth of Digital Out-of-Home (DOOH), which is on track to hit $3 billion in U.S. revenue by 2025, with programmatic DOOH playing a major role.

The intensifying rivalry between Demand-Side and Supply-Side Platforms, which is driving shifts and sparking debate over programmatic’s future.

A case study of The Trade Desk’s Connected TV campaign for United Airlines, which reached over 250,000 households and delivered strong sales results, underscoring CTV’s advertising power.

For more information visit www.adcoach.app/podcast

In this episode, we explore the latest developments shaping the AdTech landscape, including significant shifts in advertising strategies and emerging trends.

Headlines covered in this episode:

For more information visit www.adcoach.app/podcast

In this episode, we explore the latest developments in the AdTech industry, highlighting key partnerships and market trends that are shaping the future of digital advertising.

Headlines covered in this episode:

For more information visit www.adcoach.app/podcast

In this episode, we dive into the latest developments shaping the AdTech landscape, highlighting significant growth stories and emerging trends. From The Trade Desk's impressive market share gains to the transformative role of AI in advertising, we cover the key headlines that every AdTech professional should know.

Headlines covered in this episode:

For more information visit www.adcoach.app/podcast