Co-Host Brad Forsythe interviews Diane Hessan, President and CEO of Communispace, one of the fastest growing social networking companies in the country, with a Blue Chip client list that would make a Madison Avenue giant jealous,” according to Advertising Age. Diane leads 100+ employees in managing the more than 225 private online customer communities the company has created for Fortune 500 companies like Kraft, Unilever, Hewlett-Packard, the Chicago Tribune, and GlaxoSmithKline. Diane has spent her 30-year career helping companies become customer focused—as a Forum Corporation executive, co-author of the best selling book Customer-Centered Growth: Five Strategies for Building Competitive Advantage, and Real World Consulting CEO. She has received many awards and citations for her leadership and workplace innovation, including last year’s Best Boss from Winning Workplaces / Fortune Small Business, one of the 10 “Women to Watch” in Boston, and one of 20 Visionaries in the Human Resources arena.

Co-host Brad Forsythe interviews Alex Ben Block, Entertainment Industry Journalist and Author. Alex has written weekly columns about personalities, trends and news in broadcast, satellite and cable TV for top publications such as Television Week magazine. Block is also a regular panelist for "Call Sheet," an independent look at the entertainment business which is heard weekly on National Public Radio affiliate KPCC-FM in Southern California. He was previously the Editor of The Hollywood Reporter for seven years, longer than anyone else has ever held that title. He has also been Associate Editor of Forbes Magazine, City Editor of the Los Angeles Herald Examiner, columnist for the Detroit News and movie critic and Entertainment Editor of the Miami News. Block is the author of the critically acclaimed book, "OUTFOXED: The Inside Story of America's Fourth Television Network," and the global bestseller, "The Legend of Bruce Lee."

For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

Co-host Brad Forsythe interviews Larry Gerbrandt, General Manager and Senior Vice President of Nielsen Analytics. Larry is responsible for developing leading edge research, analyses and valuation services to companies in the media and entertainment space. In addition to original research on emerging technologies, Nielsen Analytics conducts primary consumer-level research and synthesizes top level research from the many VNU divisions, including Nielsen Entertainment, Nielsen Media Research, Claritas, SRDS and Scarborough. Prior to joining Nielsen, Larry served in various analytical, editorial and management roles during his twenty year tenure at Kagan World Media, most recently as Chief Operating Officer and also led the media & entertainment practice at AlixPartners LLC. Larry graduated from Regis University with a BA in business administration. He has authored numerous newsletters and special reports, and is a regular speaker at industry conferences.

Co-host Brad Forsythe interviews Allen Rosenshine, former Chairman of BBDO. Allen has been recognized by Advertising Age as one of the hundred most influential people in advertising over the past century. In 1986, Allen spearheaded what Time magazine called advertising’s “big bang” which was the creation of Omnicom Group, now the largest and most successful marketing communications companies in the world. At the time, Allen was head of BBDO Worldwide, which came together with Doyle Dane Bernbach and Needham Harper to create this unique merger of three major advertising agencies. Allen joined BBDO in 1965 as a copywriter and came up through the creative ranks to become the BBDO New York creative director in 1975. In 1980, he became president of the New York agency and in 1985 he was named chief executive officer of BBDO Worldwide. Since then, the agency grew steadily in billings from $2.5 billion to $16.2 billion in 2001 (the last year for which it published financial information). In 2004, he turned over the CEO responsibility to Andrew Robertson, the network president. Allen remains actively involved as chairman.

Co-host Brad Forsythe interviews Chris Anderson, editor of Wired magazine and author of "The Long Tail." Chris took the position of Editor-in-Chief of Wired magazine in 2001. Since then he has led the magazine to five National Magazine Award nominations, winning the prestigious top prize for General Excellence in 2005, a year in which he was also named Editor of the Year by Advertising Age magazine. He is the author of New York Times bestselling book The Long Tail: Why the Future of Business is Selling Less of More, which was published in 2006, and runs a blog on the subject at www.thelongtail.com. For entertaining advice join hosts Ray Schilens and Brad Forsythe for a lively and informative discussion.

Co-Host Brad Forsythe interviews Laura Marriott, Executive Director for the Mobile Marketing Association (MMA). The MMA is the premier association for the development of mobile marketing. The MMA is an action-oriented association designed to clear obstacles to market development, to establish standards and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. The MMA has over 300 members world-wide, representing over twenty countries. Laura has over fifteen years of experience in the high-tech industry in the areas of Business Development, Product Management and Marketing. Prior to joining the MMA, she served as Intrado’s Director of Marketing where she was responsible for the development and delivery of Intrado’s mobility products and services. Laura has also previously served as the Director of Business Development at Cyneta Networks and Cell-Loc Inc. She graduated from the University of Alberta.

For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

Co-Host Brad Forsythe interviews Robert Levine, a freelance writer based in New York City. He has written for Rolling Stone, Playboy, New York and Business 2.0 Magazine. He regularly contributes freelance pieces to the Business section of The New York Times. Robert started out at the Los Angeles Times after graduating from the Medill School of Journalism at Northwestern University where he wrote news and features about music and film. He then worked as an editor for Rolling Stone and Details Magazine. Before going freelance, Robert was the senior editor at Wired Magazine where he covered such subjects as pop culture, business, and technology. While at Wired, Robert conceived cover packages on video games and the music industry with his opening essay anthologized in The Best Business Stories 2004. He has also made appearances as a commentator on CNN and CNBC.My Odeo Channel (odeo/366f26d3922eed9c)

Co-host Brad Forsythe interviews Jon Fine, media columnist for Business Week Magazine. Prior to his arrival at BusinessWeek, Fine was the media reporter for Advertising Age, where he covered the magazine and newspaper industries. Previously, his freelance work has appeared in GQ, Spin, ESPN The Magazine, Columbia Journalism Review, and Newsday, where he wrote the “Pushing 30” column. Fine has appeared or been quoted on a broad range of media-related issues on media outlets ranging from CNN to Entertainment Tonight to National Public Radio to the New York Times.

For entertaining advice join hosts, Ray Schilens and Brad Forsythe, for a lively and informative discussion.

To complement The Advertising Show podcast, the following is a complete transcript of the conversation.

Here is the transcript:

Ray Schilens: It's Ray Schilens and Brad Forsythe on The Advertising Show, where you do hear that commercial. Our special guest out of New York City this weekend is Jon Fine, the media columnist for Business Week magazine. I spoke to Jon just a few moments ago and he said, "You called me Joe." And I said, "Well I'm sorry, Bob" [laughs]. So, Jon Fine, welcome to The Advertising Show, when we promise to get your first name right.

Jon Fine: Fabulous.

Ray Schilens: For the rest of the show. Now after the show, that's another story, ok.

Brad Forsythe: Yeah, did you see that guy on the show this past weekend, you know, Bill?

Ray Schilens: No, his name is Jon, but anyway, welcome to The Advertising Show, Jon. It's nice to have you here.

Jon Fine: It's great to be here be here, guys.

Brad Forsythe: Yeah, and Ray, I had the pleasure of looking at a little longer bio than you're looking at there, and Fine's apparently background with bands, which is right up your alley, Ray, because you're a former band member yourself. This guy has not only released CDs, but just to date himself, he's released LPs, and performed in 10 foreign countries.

Jon Fine: Well, that includes Canada, which I guess counts as a foreign country.

Brad Forsythe: Well, and of course, we've all performed in Mexico, but that's a whole 'nother program.

Jon Fine: What happens in Mexico.

Brad Forsythe: So you were in bands, Jon?

Jon Fine: Yeah, I continue to be, actually.

Brad Forsythe: And born in Texas, by the way, right? Raised in, as they say, the wild suburbs of New Jersey. Any CDs out we would know about, any bands that we would know?

Jon Fine: Certainly. I was performing with a band called Don Cavajero in the late 90s so I released a couple of records and previous to that, I was in a band, forgive the name, Bitch Magnet, which also had several CDs out, which, I believe are actually also available on Amazon.com and places like that.

Brad Forsythe: You know, it's interesting, you talk about, we were talking about the Grammy's last segment, Bono(mispronounces) and U2, they did some.

Ray Schilens: Bono.

Brad Forsythe: Bono?

Jon Fine: Bill, Bob, whatever his name is.

Brad Forsythe: Yeah, you're right, Joe, I think it is. Anyway, my wife heard this particular song he performed there on the Grammy's and she goes, "That's the song from that iPod commercial, isn't it?" [laughs] Of course, my wife's a little younger than myself and she also likes to say, "I know Paul McCartney was in a band before, I've heard Wings.".

Ray Schilens: I know she knows of the Beatles, now come on.

Brad Forsythe: Yeah, let's get some inside scoop. You use to work for AdAge, who'd you piss off at Crain to no longer be working there?

Jon Fine: Oh, no, no, no, no. All of them I think at one point or another.

Ray Schilens: Well that's good for you,

Co-Host Brad Forsythe interviews Sally Hogshead, author of Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life. By her early twenties Sally had garnered an unprecedented collection of national advertising awards for innovation, and opened her first ad agency at age 27. One of the industry's most celebrated creative directors, Sally's been described in the press as 'intrepid,' a 'mastermind,' and 'the Oracle of Venice Beach.'" Today, Sally is a sought-after keynote speaker and consultant for companies wanting to identify and develop their ultimate competitive advantage. An expert on high-performing Gen X employees and managers, Sally helps corporations recruit, motivate, and retain those key professionals. Sally's breakthrough approach to branding for clients such as Coke, MINI Cooper, Condé Nast, and BMW Motorcycles has been recognized by the New York Times, the Wall Street Journal, NBC, CBS, ABC, and CNN, as well as the Smithsonian's National Museum of American History.

Co-host Brad Forsythe interviews Larry Gerbrandt, General Manager and Senior Vice President of Nielsen Analytics. Larry Gerbrandt is responsible for developing leading edge research, analyses and valuation services to companies in the media and entertainment space. In addition to original research on emerging technologies, Nielsen Analytics conducts primary consumer-level research and synthesizes top level research from the many VNU divisions, including Nielsen Entertainment, Nielsen Media Research, Claritas, SRDS and Scarborough. His focus is on the convergence of content delivery and consumer media technology and the underlying economic models in the television, motion picture, cable, satellite, music, home video, video game and mobile entertainment. Prior to joining Nielsen, Larry served in various analytical, editorial and management roles during his twenty year tenure at Kagan World Media, most recently as Chief Operating Officer and also led the media & entertainment practice at AlixPartners LLC. Larry graduated from Regis University with a BA in business administration. He has authored numerous newsletters and special reports, and is a regular speaker at industry conferences including CTAM, NATPE, NCTA, BCFM, CES, NAB, MIP and MIPCOM.