In this episode of Future Zeros, we’ll break down the four “ships” of motoring your business forward: Ownership, Leadership, Stewardship, and Relationship. Learn how to focus on each of these distinct areas to build your practice into a valuable asset, effectively lead your team, foster a culture of trust, and nurture vital connections with both employees and customers. Strong performance in these four areas help to drive growth and long-term success in your financial advisory practice.

Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial

For more of Future Zeros: https://www.usafinancial.com/insights/futurezeros

Future Zeros is a series for financial advisors who want to increase the value of their firm today and in the future. Your host, Mike Walters (CEO of USA Financial), digs into the nuances of mergers, acquisitions, and succession within the financial advice industry to help you add “future zeros” to your bottom line. Whether you are nearing an exit, just entering the business, or in the middle of building your practice, the Future Zeros series (found on your favorite podcast players and YouTube) will provide thoughtful insights into how to grow your practice the right way in order to maximize your future value and minimize the risk associated with doing so.

Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial

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In this episode of Financial Advisor Marketing Playbook, I’m joined by Senior Advisory Business Consultant Kevin Roskam to discuss navigating market volatility with clients. With markets experiencing recent fluctuations, we’ll dive into understanding investor sentiment, differentiating between working and retired clients, and addressing common advisor mistakes. Kevin shares strategies for proactive communication, emphasizing the importance of focusing on clients' income and long-term plans rather than short-term market reactions. We’ll also explore how to manage client emotions, set realistic expectations, and effectively communicate the value of risk management strategies during uncertain times.

The Financial Advisor Marketing Playbook is a podcast/video series for high-performing financial planning professionals that are committed to improving their craft, helping their clients, and growing their business. Hosted by Mark Mersman, Chief Marketing Officer at USA Financial, this series contains a wide variety of content – from quick win ideas to long-form interviews, each episode provides actionable marketing ideas and insights that can be implemented easily into your practice. From digital marketing to traditional direct-response marketing, each episode delivers straight-forward and engaging content that any financial professional can use to improve their bottom line and grow their practice.

Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial

For more of the Financial Advisor Marketing Playbook: https://www.usafinancial.com/insights/financial-advisor-marketing-playbook

Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial

Powered by USA Financial #usafinancial #advisoradvancement #financialadvisormarketingplaybook

Join Mark Mersman as he sits down with Kristian Borghesan, CMO of Future Vault, to discuss the evolution of the modern financial advisor and the challenges Future Vault helps solve in the wealth management industry. Kristian shares insights into Future Vault's AI-powered digital vault technology, designed to streamline document handling, enhance security, and improve client-advisor collaboration. Discover the concept of "Advisor 3.0," the importance of offering comprehensive services beyond investments, and how tools like Future Vault can strengthen client relationships, facilitate wealth transfer to the next generation, and ultimately enhance the value advisors provide.

The Financial Advisor Marketing Playbook is a podcast/video series for high-performing financial planning professionals that are committed to improving their craft, helping their clients, and growing their business. Hosted by Mark Mersman, Chief Marketing Officer at USA Financial, this series contains a wide variety of content – from quick win ideas to long-form interviews, each episode provides actionable marketing ideas and insights that can be implemented easily into your practice. From digital marketing to traditional direct-response marketing, each episode delivers straight-forward and engaging content that any financial professional can use to improve their bottom line and grow their practice.

Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial

For more of the Financial Advisor Marketing Playbook: https://www.usafinancial.com/insights/financial-advisor-marketing-playbook

Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial

Powered by USA Financial #usafinancial #advisoradvancement #financialadvisormarketingplaybook

Tired of the scheduling chaos? Imagine a world with less burnout, more client focus, and actual time for growth. Intrigued? In this episode of The RARE Advisor, we’ll break down how client surge meetings can maximize efficiency and reclaim your calendar. Discover the unexpected benefits and practical tips that could transform your client relationships and your work-life balance. Are you ready to ditch the unpredictable and embrace a more intentional approach? Tune in to find out how.

Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial

For more of The RARE Advisor: https://www.usafinancial.com/insights/rare

The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With decades of experience coaching successful advisors, your host, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, this podcast shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.

Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial

Powered by USA Financial #usafinancial #advisoradvancement #therareadvisor #rareadvisor

So, you got published in a newspaper, magazine, or some other publication. Now what? In this episode of Financial Advisor Marketing Playbook, I’ll share 8 easy steps you can take to leverage your newly found fame.

The Financial Advisor Marketing Playbook is a podcast/video series for high-performing financial planning professionals that are committed to improving their craft, helping their clients, and growing their business. Hosted by Mark Mersman, Chief Marketing Officer at USA Financial, this series contains a wide variety of content – from quick win ideas to long-form interviews, each episode provides actionable marketing ideas and insights that can be implemented easily into your practice. From digital marketing to traditional direct-response marketing, each episode delivers straight-forward and engaging content that any financial professional can use to improve their bottom line and grow their practice.

Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial

For more of the Financial Advisor Marketing Playbook: https://www.usafinancial.com/insights/financial-advisor-marketing-playbook

Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial

Powered by USA Financial #usafinancial #advisoradvancement #financialadvisormarketingplaybook

Are you a financial advisor who wants to get free publicity? It’s easier to do than you might think. In this episode of the Financial Advisor Marketing Playbook, we’ll share how any financial advisor can get easily published in well-known media outlets without spending a dime.

The Financial Advisor Marketing Playbook is a podcast/video series for high-performing financial planning professionals that are committed to improving their craft, helping their clients, and growing their business. Hosted by Mark Mersman, Chief Marketing Officer at USA Financial, this series contains a wide variety of content – from quick win ideas to long-form interviews, each episode provides actionable marketing ideas and insights that can be implemented easily into your practice. From digital marketing to traditional direct-response marketing, each episode delivers straight-forward and engaging content that any financial professional can use to improve their bottom line and grow their practice.

Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial

For more of the Financial Advisor Marketing Playbook: https://www.usafinancial.com/insights/financial-advisor-marketing-playbook

Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial

Powered by USA Financial #usafinancial #advisoradvancement #financialadvisormarketingplaybook

Supercharge your financial advisory practice with AI! Join Mark Mersman (USA Financial) and Craig Kirkpatrick (Optimal AdvisorAI) in this episode of Financial Advisor Marketing Playbook as they explore how to use AI compliantly to save time, improve client connections, and drive growth in their practice. Learn practical AI applications and get expert advice on getting started.

The Financial Advisor Marketing Playbook is a podcast/video series for high-performing financial planning professionals that are committed to improving their craft, helping their clients, and growing their business. Hosted by Mark Mersman, Chief Marketing Officer at USA Financial, this series contains a wide variety of content – from quick win ideas to long-form interviews, each episode provides actionable marketing ideas and insights that can be implemented easily into your practice. From digital marketing to traditional direct-response marketing, each episode delivers straight-forward and engaging content that any financial professional can use to improve their bottom line and grow their practice.

Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial

For more of the Financial Advisor Marketing Playbook: https://www.usafinancial.com/insights/financial-advisor-marketing-playbook

Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial

Powered by USA Financial #usafinancial #advisoradvancement #financialadvisormarketingplaybook

Are you a financial advisor looking to maximize the impact of your events and seminars? The secret to success might surprise you: it's all in the intro and outro! In this episode of The RARE Advisor, host Aaron Grady welcomes Steve Phillips, Chief Practice Management Officer at USA Financial, to share expert tips on how to captivate your audience from start to finish. Discover how to create "professional contrast" to stand out from the crowd, disarm attendees, and build trust. Whether you're hosting a Social Security seminar, a financial workshop, or any educational event, these event marketing strategies can help you achieve better results.

Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial

For more of The RARE Advisor: https://www.usafinancial.com/insights/rare

The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With decades of experience coaching successful advisors, your host, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, this podcast shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.

Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial

Powered by USA Financial #usafinancial #advisoradvancement #therareadvisor #rareadvisor

In this episode of The RARE Advisor, we dive into the concept of "Moments of Truth" – those significant life events for your clients, both planned and unplanned, that present a unique opportunity to deepen your relationship. Learn how to identify key moments, develop a process for acknowledging them effectively, prioritize your efforts by focusing on your top clients, and discover creative and meaningful ways to show your clients you care. This video is essential for financial advisors seeking to build stronger client relationships, foster lasting loyalty, and enhance their overall client experience.

Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial

For more of The RARE Advisor: https://www.usafinancial.com/insights/rare

The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With decades of experience coaching successful advisors, your host, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, this podcast shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.

Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial

Powered by USA Financial #usafinancial #advisoradvancement #therareadvisor #rareadvisor

In this episode of Future Zeros, we'll uncover surprising research that shows the fastest-growing market for entrepreneurs is actually those over the age of 50! Discover why older entrepreneurs have a distinct advantage with their experience, connections, and deep industry knowledge. We'll dive into insights and studies that reveal the success rates of entrepreneurs at different ages. Plus, learn the importance of having "gas in the tank" and how to maximize your business's value by selling at the right time.

Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial

For more of Future Zeros: https://www.usafinancial.com/insights/futurezeros

Future Zeros is a series for financial advisors who want to increase the value of their firm today and in the future. Your host, Mike Walters (CEO of USA Financial), digs into the nuances of mergers, acquisitions, and succession within the financial advice industry to help you add “future zeros” to your bottom line. Whether you are nearing an exit, just entering the business, or in the middle of building your practice, the Future Zeros series (found on your favorite podcast players and YouTube) will provide thoughtful insights into how to grow your practice the right way in order to maximize your future value and minimize the risk associated with doing so.

NOTE: USA Financial is not a business valuation expert and is not responsible for any misapplication of the information provided herein.

Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial

Powered by USA Financial #usafinancial #advisoradvancement #futurezeros