The Advisor Advancement Podcast Network

In this episode of UnNiched, Andrea McGrew interviews financial adviser, Maddie Parker. Maddie talks about her transition from high school math teacher to financial adviser, transforming a long-standing practice into a modern business, and dealing with harassment and discrimination both as a teacher and a financial adviser. She shares her thoughts on cultivating relationships and resources to create a meaningful connection with clients.

In this episode of UnNiched, Andrea McGrew explores the bold statement that our industry, the financial services industry, has failed women investors. Instead of viewing us a resource of investing knowledge and confidence, many shy away because they don’t feel confident in their knowledge. Discussing this with Andrea is Mark Mersman, Chief Marketing Officer at USA Financial and head of the Financial Wellness Initiative. Mark offers insight in to how women have a gap in financial education and how our industry can help combat that gap. We have a responsibility to create new and more effective ways to reach our female clientele.

In this episode of 16 Ways from Sunday, Mark Mersman interviews Duncan MacPherson, Founder and CEO of Pareto Systems, an industry leading business development firm dedicated to the elite professionals and companies with the knowledge-for-profit sector. He has written two best selling books: Breakthrough Business Development and The Advisor Playbook. This episode reveals Duncan's approach to a fit process, gaining client advocacy, and systemization.

In this episode of Un Niched, Andrea McGrew interviews Teresa and Jim Yent of Golden Years Advisors about working together as a married couple. Joining Andrea is her husband, Matt McGrew, to offer his perspective on working with Andrea at USA Financial. Each couple shares insights and advice about the joys and pitfalls about working with your spouse.

In this episode of Un Niched, Andrea McGrew interviews three different women that have faced or are currently facing a breast cancer diagnosis. Listen to each woman describe her battle and how it has affected them both personally and financially. Just like no cancer diagnosis is the same, neither is how we deal with the challenges. Advice is offered to financial advisors on how to approach clients and support them during and after a diagnosis.

In this episode of UnNiched, Andrea McGrew interviews Confidence Coach Christen Shefchunas. Coach Christen talks about the challenges women face with confidence, specifically in a male dominated industry. She explores her thoughts on how our brains operate and this can differ by gender. Identifying and addressing our thoughts and fears is key to building confidence and Coach Christen offers some specific steps to follow.

This episode of 16 Ways from Sunday features a very different discussion; it's a thank you to family friend and police officer Jeff Koenig, who was involved in a tragic shooting during a traffic stop in Saginaw Township, Michigan. It's also a thank you to all of the service men and women out there who put their lives on the line every day for the rest of us to enjoy the things we hold near and dear. This episode isn't about financial advisor marketing; it's about something far more important.

In this episode of 16 Ways from Sunday, Mark Mersman discusses the 5 biggest myths surrounding financial advisor seminar marketing. He highlights some of the best practices and shares some of the most eye-popping statistics that came from USA Financial's Fill-The-Room seminar system. Offer a meal? What topic to present? It's all covered in this episode.

In this episode of Advisor Elevation, join Matt Eilers as he discusses the best practices for getting to know someone in a first appointment. Matt reveals three key strategies, the specific questions to ask (and those not to ask), and also gives away an Advisor Elevation freebie! This episode is all about differentiating yourself in that first appointment, and you cannot afford to miss it.

In this episode, Brittney Castro talks about the transformations that took place over the course of a decade in her practice. She highlights some of the biggest bending points, including a focus on women, and the shift from commission based to fee-only financial planning. From workshops to social media, Brittney discusses the factors that have launched her practice to new heights.