The Advisory Room

Carl Willis of Simplicity Marketing, Remodeling Marketing Team and Agent Branding and Marketing joins Tyler Kinzer. He has nearly three decades of digital business experience and has been a pastor for about 28 years. They talk about how he runs several brands at once, why "AI is an amplifier" of your processes (good or broken), and how homeowners now make decisions before they ever call a contractor. Carl also covers blending human and agentic AI teams, and why the business still comes down to people and purpose.

In this episode:

- From a dial-up modem in 1996 to a national marketing firm

- Why niching down into remodeling worked

- Managing many businesses with good people, time blocks and systems

- Attraction marketing and how AI search changes buying decisions

- Slowing down to speed up with agentic AI

- Carl's "why": supporting entrepreneurs and children in developing countries

Links:

- The Advisory Room: https://www.ironwood-ai-partners.com

- Carl Willis's website: https://remodelingmarketingteam.com/

- Carl Willis on LinkedIn: https://www.linkedin.com/in/carlwillis/

Eric Blankenship, fractional CMO and founder of Mindstone Marketing Group, shares his path from 20+ years in sports and entertainment marketing (including two stints with the Tampa Bay Lightning and a VP role with the 76ers) to entrepreneurship. When COVID shut down his venue and he was laid off, he leaned on the relationships he'd built to start his own business, helping reopening owners rethink their brand, story and marketing. Hosted by Tyler Kinzer.