Dr. Rahul Vemula runs a solo plastic surgery practice on the Jersey Shore with no IT department, no paper charts, and no wasted time. In this episode of The Aesthetic Blueprint, Jessica Wisner sits down with Dr. Vemula to talk about how he built his practice from scratch during COVID using Symplast as his all-in-one platform. He breaks down how new staff members are fully trained within a week, how HIPAA-secure messaging lets him triage post-op patients from anywhere (including a live conference), and why he stopped looking at other systems. Plus, his first reaction to Symplast's new AI clinical note-taker.

Dr. Miami didn’t just build a plastic surgery practice.

He built a brand, a following, and a system that transformed how aesthetic medicine operates.

In this episode of Beautiful Business by Symplast, Dr. Miami shares the philosophy behind one of the most recognizable practices in the world of plastic surgery.

From starting his practice in a condo game room to becoming one of the most influential surgeons in aesthetic medicine, this conversation explores what it really takes to build a successful modern practice.

We talk about:

• Why the patient journey should feel like a luxury retail experience

• How narrowing your focus creates stronger demand

• The role of social media in attracting the right patients (and filtering out the wrong ones)

• Why your team defines your brand as much as your surgical results

• How technology like Symplast gives surgeons a bird’s-eye view of their entire operation

• The future of aesthetic medicine—from GLP-1 driven procedures to robotic surgery

Dr. Miami also reflects on the early years of building his practice, the mindset required to survive the grind, and the philosophy that has guided his career: control the controllable.

This episode is not just about surgery.

It’s about building a business that works beautifully.

In this power-packed episode of The Aesthetic Blueprint, Jes Wisner (Symplast Head of Client Education & Evangelism) is joined by special guest David Staughton, an award-winning speaker and practice growth specialist. They dive head-first into the pricing strategies, sales psychology, and marketing systems that separate thriving aesthetic practices from those unknowingly sabotaging their own success.

Topics we break down in this episode:

• Price Analysis & Transparency: Why clear pricing builds trust—and boosts conversions.
• The 6-Month Pricing Rule: Why increasing your pricing twice a year isn’t risky… it’s revenue intelligence.
• Traffic vs. Pricing Problems: If your pricing “isn’t working,” it may actually be a marketing issue.
• Are You a “Sales Murderer”?: Learn the subtle mistakes killing your conversions before they even start.
• The 3-3-4 Conversion Equation: How to think about “like,” “don’t like,” and “neutral” patients—and who is truly sellable.
• Pre-Education & Automation: How to warm up your patients before the consult using smart content and automated priming.
• Why Less Than 5% Convert After the Visit: The shocking truth about where the real sales happen (hint: it’s not in the consult room).
• Lead Quality by Source: Not all leads are created equal—discover which channels create ready-to-buy patients.
• Website Pitfalls That Kill Your Funnel: The silent errors undermining your patient journey.
• Aligning Website Messaging With Physician Priorities: How to ensure digital communication reflects your clinical and business goals.

Whether you’re struggling with pricing confidence, lower-than-expected consult conversions, or inconsistent revenue cycles, this episode gives you the blueprint to fix the upstream problems that affect everything downstream.
If you want to transform your patient journey, sharpen your sales process, and build a high-performing practice, this is an episode you can’t afford to miss.

In this episode of The Aesthetic Blueprint podcast, Jes Wisner sits down with John "JJ" Jankowski and Neil D'Amico from the Symplast team to discuss the recent trends and common pain points that Neil and JJ have observed across the aesthetic landscape over the past 12 months.

Tune in to this new podcast episode to get first-hand trends and insights from the front lines, as well as raw feedback that other plastic surgeons can learn from. Some examples include:

• Demand for more accurate revenue attribution to patient coordinators
• Evolution of aesthetic practices embracing CRM technologies and data trends
• The reasons doctors like or dislike AI in their practices

In this episode of The Aesthetic Blueprint presented by Symplast, Jes Wisner from Symplast sits down with Chad Erickson of MyAdvice to break down what really drives profitable growth for aesthetic practices heading into 2026. Chad challenges the obsession with going viral and instead focuses on the metrics that actually impact the bottom line.

The conversation dives into how practice owners should define success beyond vanity metrics, from Day 1 through Day 60, and why understanding patient lifetime value is critical to sustainable growth. Chad shares why a single cosmetic surgery patient can be worth $85K–$110K over time, and how practices must build the right systems, processes, and benchmarks to support that reality.

They also explore the evolution of search, including why website traffic may decline as patients get answers without clicking, and how practices must adapt with conversational, high-value content across written, video, audio, and visual formats. From the resurgence of infographics to eliminating low-value blog content, this episode offers practical guidance on standing out in a crowded digital landscape.

If you want to grow in 2026 without losing the human touch, this episode delivers a clear message: measure first, benchmark smartly, automate with intention, and build a practice around the metrics that matter.

In this episode of The Aesthetic Blueprint podcast, host Jessica Wisner speaks with plastic surgeon and former President of the American Society of Plastic Surgeons Dr. Steven Williams about the latest innovations in plastic surgery, particularly focusing on the integration of AI technology in patient care. They discuss how AI can reduce administrative burdens, enhance efficiency, and improve patient interactions. The conversation also touches on the importance of choosing reliable technology partners and the transformative potential of AI in medical practices.

Key takeaways

• AI is revolutionizing patient care in plastic surgery.
• The patient co-pilot concept enhances efficiency and care.
• AI helps reduce administrative burdens for physicians.
• Choosing the right technology partner is crucial for success.
• AI is not replacing humans but enhancing their capabilities.
• Efficient record-keeping is essential for quality patient care.
• The integration of AI can lead to better patient interactions.
• Feedback from practitioners is vital for technology development.
• AI can help maintain high standards of care despite patient volume.
• Innovations in technology are essential for the future of healthcare.

Artificial Intelligence has become one of the hottest topics in aesthetics, but not all AI is created equal. In this new podcast episode of The Aesthetic Blueprint presented by Symplast, special guest Chris Balbi joins the conversation to help practice owners and providers separate hype from reality.

Together, we explore what “AI slop” really means, how to identify tools and content that add no value, and why rushing into the wrong technology can cost practices time, money, and patient trust. Chris offers practical strategies for evaluating AI solutions, integrating them responsibly, and making sure automation enhances the patient journey rather than undermining it.

Whether you are just beginning to explore AI or already testing new tools, this episode will give you a clear framework for choosing technology that elevates your practice and safeguards the patient experience.

In this episode of The Aesthetic Blueprint presented by Symplast, Harvard-trained plastic surgeon and Past President of The Aesthetic Society, Dr. Kiya Movassaghi, joins Symplast CEO Facundo Formica for a candid conversation about what it really takes to lead in today’s ever-changing aesthetic marketplace.

Dr. Movassaghi shares lessons from both his private practice and his tenure as Society president—highlighting the power of adaptability, the importance of building and listening to your team, and how culture and strategy shape long-term success. From expanding into non-surgical services to preparing your practice for private equity, this episode delivers a leadership playbook for surgeons and medspa owners ready to think beyond the operating room and lead like true CEOs.

In this episode of the Symplast podcast series "The Aesthetic Blueprint", Symplast CEO Facundo Formica is joined by Dr. Nitzan Kenig, a plastic surgeon based in Mallorca, Spain who also holds a PhD in Artificial Intelligence.

Dr. Kenig opens up about how he’s integrating artificial intelligence into his practice—and what it really means for patient care, staff workflows, and long-term growth.

This conversation goes beyond buzzwords. You’ll hear:

• How AI is becoming a co-pilot for providers, helping to improve accuracy and decision-making
• The practical ways AI is already reshaping consultations and treatment planning
• The ethical considerations every practice should be thinking about before adopting AI
• What the rise of AI-driven healthcare means for the future of medical aesthetics

Whether you’re excited about AI or cautious about it, this episode will give you insights to start making smarter, more informed decisions for your practice.

In this episode of the Symplast podcast series "The Aesthetic Blueprint", Symplast CEO Facundo Formica is joined by the Founder and Chief Strategy Officer of FIRM Media, Chris Suchánek. They discuss the evolving landscape of marketing in the medical aesthetics industry. They explore the importance of branding, the integration of technology, and the common pitfalls practices face as they grow. Chris shares insights on how to create effective patient journeys, the role of social media, and the necessity of measuring marketing efforts. The conversation emphasizes the need for practices to adapt to changing consumer expectations and to focus on delivering value to their patients.