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Why strategy comes before tactics and what are the 5 core strategic pillars for your facial aesthetics business.
How you can grow your facial aesthetics business by making changes to your personal rituals and habits.
There are numerous KPIs you can measure; however, personally, I have found that using just 5 that will give you an accurate scoreboard for your business. The 5 KPIs that I record on a monthly basis are:
1. Number of enquiries per month
2. % enquiries converted to visits
3. % visits converted to treatments
4. % treated patients that are retained
5. % treated patients that refer to others.
Dr Harry Singh has written 4 books and in this episode, he explains the process he went through to get them published.
These are unquestionably difficult times. But this will be over and when it is over are you ready for the New Normal?
Dr Harry Singh is on hand to offer his advice and expertise on how you can be prepared for when your facial aesthetics clinic reopens.
Over the past weeks, many medical professionals around the country have asked me what the virus might mean for their facial aesthetics business in 2020 and beyond.
The podcast will include:
5 strategic pillars you must address before the crisis is over
How to prepare NOW so you are ready for the opportunities that will present themselves.
Dr Harry Singh talks about the various external marketing strategies you can use to grow your facial aesthetics business.
In this episode:
*The 4 pillars of personal and professional development
* Self-development vs "shelf-development
*The psychology of money: how our money beliefs determine our income
*What if a genie gave you £86,400 each&every day?
*Are you spending time to save money, or spending money to save time
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