The AFD podcast series is all about the stories behind the brands, the founders.

We won't be talking with big business that has been bankrolled by private investment but business that has been born out of blood, sweat & tears and requires 24 hours a day commitment and bags of passion & belief.

This week Paula Jenkins, founder of our Paula's in Liverpool talks to Chris about her journey and how her vegan garlic butter has been a lifelong ambition that has had its fair share of barriers that have need to be overcome.

Our Paula's is an award-winning producer of tasty, inclusive veggie & plant-based butter & pates available in both dairy & gluten-free.

Paula talks about the influence of her parents and more recently her partner Eugene in supporting her business. Her passion & dedication drove her forward whilst learning on the job and forcing her way into meetings to ensure that she was at the front of the queue for support.

Listen in and learn how Paula managed to surround herself with support from the right people and how she persevered in building her business whilst dealing with the loss of her parents, a lifetime dream now becoming a reality.