The Affiliate Guy with Matt McWilliams: Marketing Tips, Affiliate Management, & More

Every affiliate application is a tiny fork in the road. Approve the right people and your program gets stronger. Approve the wrong ones and you get refunds, brand headaches, and a whole lot of noise. In today's episode, I'm sharing my approval criteria for screening affiliate applications, plus the exact process we use to make decisions quickly and consistently. You'll learn what to look for, what to ignore, and how to handle the "maybe" applicants without turning your program into the Wild West.

Your Affiliate Launch Coach

You've got affiliates raising their hand. Now the real question is: what do they get in the first few days after they say yes? In this episode, I'm giving you my affiliate onboarding checklist. The exact pieces that help new affiliates feel confident, find what they need fast, and start promoting without a bunch of back-and-forth. If your current onboarding is "here's the link, good luck"... this will fix that.

Weekend Email Template Sample Affiliate Promo Plan How to Write Swipe Copy for Your Affiliates How to Warm Up Affiliates Before a Launch

Most affiliate programs grow by inches. This one grew by miles. In today's episode, I'm breaking down how we grew affiliate revenue 20X in 48 months. No fluff. No "one weird trick". Just the exact moves that changed everything: what we focused on first, what we stopped doing, the leverage points that mattered most, and a few bets that didn't pay off. If you want a clear playbook for scaling an affiliate program without burning trust, relationships, or your sanity... this is it.

Affiliate Training Templates and Scripts Promo Strategy Call Template Resources Page Guide

If affiliate marketing feels harder than it should, chances are you're making a few mistakes you don't even realize are mistakes. And the frustrating part? Most affiliates repeat the same ones over and over. In this episode, I'm breaking down the most common affiliate marketing mistakes I see every day and what to do instead. This episode will show you how to fix the small things that make a big difference.

Avatar Creation Guide Affiliate Promo Plan Review Post Guide Pretty Link List Launch Challenge Top Affiliate Program Mistakes

Trust is what separates good affiliate programs from great ones. It's the reason someone says yes to your offer... and keeps showing up promo after promo. If your affiliates don't trust you, or don't believe you've got their back, they'll disappear, fast. In today's episode, I'm sharing exactly how to build that trust. The kind that gets affiliates excited to promote, confident in your offer, and loyal for the long haul. These are the same strategies we've used to keep top affiliates engaged for years.

Affiliate Email Template Affiliate Email Pro

If you want affiliates to actually promote, it's on YOU to make it happen. Because the truth is… most affiliates don't wake up thinking about your program, your product or your launch. They need a spark—and if you don't light the fire, no one will. In this episode, I'll show you how to activate affiliates early, keep them engaged, and turn passive partners into top promoters.

Affiliate Promo Plan Template Rethink Dieting Webinar with Matt and Alan

Get ALL of our Affiliate Activation Templates What Affiliates REALLY Need to be Successful How to Co-Create Promo Plans with Your Affiliates Recommended Affiliate Programs and Upcoming Product Launches

When it's time to sell, do you suddenly sound… different? A lot of people do. Their tone changes. Their words change. Their confidence changes. And without realizing it, they stop sounding like themselves. They stop sounding confident and start sounding desperate. That shift kills trust, hurts conversions, and slowly damages your brand. In this episode, I'm sharing how to sell in a way that feels natural, confident, and completely on brand… without sounding desperate, awkward, or fake. If selling ever feels uncomfortable or forced, this episode will help you fix that.

How to Use Swipe Copy How to Stand Out in a Crowded Market

What if the biggest threat to affiliate marketing right now… is also its biggest opportunity? There's been a lot of noise lately about AI replacing content creators… killing SEO… making affiliates obsolete. But is that actually true? In today's episode, I'm discussing the real impact of AI on affiliate marketing… what's changing, what isn't, and how the smartest affiliates are using AI to grow faster than ever. If you're worried AI is going to ruin everything… or just trying to figure out how to adapt, this one's for you.

Review Post Pro Affiliate Email Pro Affiliate Terms Wizard

If you're looking to grow your audience, boost your credibility, and build your email list in a big way, podcast interviews might just be your secret weapon. In this episode, I'm sharing exactly how I've landed more than 600 podcast interviews… and how I turned those into affiliates who became a huge driver of our company's growth.

ListenNotes

MeetEdgar Your First 100 Affiliates Pretty Link

Let me ask you something… what if 2026 is the year you stop hoping affiliate marketing works and start treating it like it actually matters? Not more random promos. Not more last‑minute emails. Real commitments that change how you show up, how you promote, and how you get paid. In this episode, I'm sharing the affiliate resolutions that actually move the needle… from building systems and tracking results to selling with confidence and creating bonuses that stand out. If you want this year to be different, this is where it starts.

Watch My Walkthrough of my Kit Account Kit Email List Launch Challenge Turn Your Passions Into Profits Review Post Pro