You know about ChatGPT — and let’s be honest, your competitors are already using it. So how do you stand out and stay ahead with AI? 

In this episode of The Affluent Buyer Script, host Katy Doss of Script Marketing shares three lesser-known AI tools that help outdoor product and service businesses market smarter, not harder. Whether you're tired of clunky PowerPoint decks, frustrated with generic AI answers, or just looking for a fresh way to ideate and create, these tools can save you time and elevate your brand. 

Here’s what you’ll learn: 

Plus, Katy shares real use cases, pricing info, and when not to use each tool — because not every tool fits every situation. 

If you’re ready to level up your marketing and reclaim a few hours in your week, this one’s for you. 

Grab the free AI Tools Cheat Sheet at scriptmarketingco.com/resources 

Most testimonials are soft praise — and completely miss the mark. If your client reviews say “Great team! Highly recommend!” but don’t actually sell, this episode is for you. 

In this episode of The Affluent Buyer Script, Katy breaks down why traditional testimonials fall flat — especially with affluent buyers — and how to flip them into powerful persuasion tools using the Objection-Crushing Framework. 

You’ll learn: 

If you’re ready to stop collecting compliments and start using testimonials that actually move high-end buyers to action — hit play. 

Google Local Services Ads — those little boxes with star ratings and “Google Guaranteed” badges — show up at the very top of search results. But are they worth it for your luxury outdoor business? 

In this episode, Katy breaks down the pros, cons, and real-world realities of LSAs. You’ll learn how they work, why they can be a powerful tool for attracting affluent homeowners, and where they fall short (especially if your brand depends on visual storytelling and a premium vibe). 

Whether you're a high-end landscaper, pool builder, or outdoor lighting pro, this episode gives you the info you need to decide if LSAs deserve a spot in your marketing toolbox — and how to actually make them work if you decide to use them. 

What you’ll learn: 

Tune in and find out if LSAs are your next best lead source… or just another marketing distraction. 

If marketing feels like an uphill battle, your brand might be to blame. 

In this episode of The Affluent Buyer Script, we’re breaking down why your brand is the foundation of all your marketing — and how an outdated, inconsistent, or unclear brand can quietly sabotage your efforts. 

You’ll learn: 

If you’re tired of chasing the wrong leads, constantly reinventing your messaging, or wondering why your premium product isn’t resonating with premium buyers… this episode is for you. 

Is your proposal helping you close the deal — or quietly killing it? 

In this episode of The Affluent Buyer Script, we’re diving into why those trusty old Word docs and flat PDFs won’t cut it anymore when you’re selling high-end outdoor products and services. 

Your affluent buyers expect more. A lot more. And your proposal is one of the most important tools you have to reinforce your brand, build trust, and justify your pricing. 

We’ll cover: 

If you want to sell luxury, you need to act like a luxury brand at every step — and this episode will show you how to do just that with your proposals. 

Humor can be a marketing superpower—if you know how to use it. In this episode, we’re talking about how to inject humor into your luxury outdoor marketing without looking unprofessional, cheesy, or like you just discovered memes in 2021. 

You’ll learn: 

Plus, I’ll share how we used humor in our own Script podcast promo video—and why it worked so well. 

If you want even more examples and prompts, download the free guide at scriptmarketingco.com/guides. 

Feel like your competitor has a sign in every yard and a billboard on every block? Welcome to life as the underdog.  

But being the little guy in your market doesn’t mean losing—it means leaning into what makes you different.  

In this episode, Katy Doss of Script Marketing breaks down how to market like a pro when you’re not the top dog. From flipping the narrative on your size to outshining the big guys with better content, faster service, and bolder personality, you’ll get real-world strategies for turning “small” into “specialized.”  

Plus, Katy shares five things you can do this week to turn your underdog status into your unfair advantage. 

LinkedIn isn’t just for job hunters and tech bros anymore. In 2025, it’s a powerful discovery tool for affluent homeowners—and a major missed opportunity for luxury outdoor brands that ignore it. 

In this episode, Katy Doss breaks down exactly how outdoor product and service businesses can use LinkedIn to stay top of mind, build trust, and drive more sales (without sounding like a corporate brochure). She shares 10 smart, specific strategies—from using multi-image posts and native documents to activating your team and embracing short-form video. 

And the best part? These tips don’t require dancing, ads, or a massive following. They’re designed for thoughtful brands that sell lifestyle and craftsmanship. 

Referenced: 

Connect with Katy on LinkedIn: www.linkedin.com/in/katyharperdoss 

To schedule a meeting with Katy or learn how Script Marketing can help your business reach affluent homeowners, visit scriptmarketingco.com or check the show notes. 

Your marketing is finally doing its job—leads are coming in, the phone is ringing, and prospects are reaching out. But here’s the big question: What happens when they do? 

In this episode of The Affluent Buyer Script, Katy Doss walks you through how to handle that very first sales conversation after your marketing has worked. Because whether you’re a landscape designer, outdoor product pro, or luxury service provider, that initial call or meeting sets the tone for everything that follows. 

We’ll talk about: 

If you haven’t revisited how you handle sales conversations in a while, this episode is your tune-up. 

If you’re not using Google Business Profile to market your outdoor business… you’re leaving money (and dream clients) on the table. 

In this episode, Katy Doss of Script Marketing breaks down how this completely free tool can become your best-performing, 24/7 sales rep. You’ll learn: 

If you’re an outdoor product or service business looking to get in front of affluent homeowners, this episode is your step-by-step guide. 

Plus, we’ve got a free downloadable Google Business Profile Checklist!