The After Brief: A Lucky Girl Social Podcast

You don’t need more leads. You need a process.

In this episode, Lucy sits down with Emma Allison from Centred Sales, our sales coach inside of Charm Collective and the woman who built and manages the Lucky Girl Social sales team. Together they map the full buyer journey from first DM to signed client.

You’ll learn how to:

• Build rapport without friend-zoning yourself
• Pre-qualify for timing and budget
• Offer tight time options instead of open-ended scheduling
• Send the expectation-setting email that spikes your show rate
• Run a real discovery that goes beyond surface problems
• Transition into a clear, confident close.

We also cover when to refer out, how to hold the frame for a proposal call, and why silence after the price matters. If you’ve ever felt pushy or scattered with sales, this is your new playbook.

New York agency owner Nicole Falcone went from “who am I to do this?” to running a referral-driven roster in under a year. How? She stopped waiting for leads, personalized every outreach, and asked for the meeting. In this episode, we unpack fear of rejection, prayer and mindset, what to say in that first DM, and how to follow up without feeling icky. Nicole shares the exact moves that landed her first client, why community changed her confidence, and how hiring an account manager unlocked creative focus. We also break down North Star math so 7 figures stops feeling far away. If you’ve been lurking instead of asking… this is your sign to shoot your shot.

Your market is changing. Are you? Today's episode is for social media managers, agency owners, and service pros stepping into a higher caliber market who want their brand to keep up with their results.
In today’s After Brief, Lucy sits down with Jess of Disregard Studio, our creative director and the brain behind the Lucky Girl look you love, to unpack how we grew fast… and rebranded slow.
We went from helping newbies hit 3K months to coaching CEOs scaling past 10K. That shift demanded a brand that built trust at every touchpoint. Instagram. Website. Emails. Applications. All of it.
What you’ll learn:

• How to spot when your audience has leveled up
• The hidden sales tax of brand inconsistency
• Why “massive imperfect action” works until it doesn’t
• The exact touchpoints we fixed  to remove objections
• A simple audit you can run this week to tighten your client journey

Highlights:

• The sales calls that exposed our trust gap
• Rebrand logic: evolving from a personal brand to Lucky Girl Social
• The New York shoot that set our visual standard
• Proof it works: a brand new funnel to one-call closes

Lucky takeaway:
Brand trust is made or broken in the details. Clean up the clicks and watch conversions climb.

In this episode of The After Brief, we sit down with mindset and energy expert Marci Baron to dive into the real reason your business strategies might not be working. Spoiler: it's not your funnel. It's your nervous system, your belief system, and the subconscious stories you're still telling yourself.

We unpack:

• What “top-down vs. bottom-up” regulation really means
• Why affirmations alone won’t rewire your identity
• How your childhood beliefs about money, safety, and success are still running your business today
• The science behind nervous system dysregulation—and how to shift it fast
• Somatic and energetic tools you can use immediately to get back in alignment

This episode is for the CEO who’s ready to scale and evolve—because your outer success will never outpace your inner world.

What happens when you get in trouble for a sign that says Do Epic Sht*? For Gina, it led to quitting her job, cashing her last paycheck, and building a wildly profitable social media agency that now serves major national brands.

In this episode, we go off the record and deep into the real story behind her rise: how she went from kindergarten teacher to CEO, scaled to $25K+ months, built a team, landed a dream cannabis client, and stepped fully into her power, all while learning how to lead, market, and believe in herself. This one is part mentorship, part mindset, and all.

If you've ever felt like you're “bad at sales,” think again. In this episode of The Lucky Girl Social Podcast, Lucy sits down with our sales queen, Emma Allison — sales coach inside Charm Collective and resident expert on turning casual convos into closed deals — to break down what’s actually holding freelancers, SMMs, and agency owners back from consistent, high-ticket clients.

We’re talking:

• Why “I need to think about it” is not a real objection
• How to run the sales call like a CEO, not a service provider
• The real reason you feel rejected (and how to stop taking it personally)
• Positioning yourself like the Birkin bag of your industry
• And why sales is just like dating — seriously

Whether you're stuck on the dreaded “think about it,” undercharging, or unsure how to lead a sales call without sounding robotic… this episode is your permission slip to stop settling and start closing like the badass business owner you are.

If your personal brand is giving “situationship energy”… it’s time for an upgrade.
In this episode of The After Brief, Lucy and Nikki (our Director of Growth + Ops) break down the exact elements of a personal brand that get you PAID.

Think of it like your dating profile: the photos you choose, the words you use, the vibe you give... it all decides who swipes right.We’ll cover:

-Why your personal brand is already saying something (even if you’ve never done a “branding project”)
-The 3-step audit you can do today to see how you’re actually showing up online
-The difference between relatable vs. reputable content and why only one converts high-ticket clients
-How to align your values, messaging, and visuals so dream clients see you as the CEO to trust

Resources + Links:
Follow us on Instagram @itsluckygirlsocial
Ask us about Charm Collective

What happens when you mix CEO energy, a mama-of-4 mindset, and a master storyteller's voice? You get Cris Gordon, founder of CB Communications, investor in female-led brands, and today’s guest on The Lucky Girl Social Podcast. In this episode, we unpack what it really looks like to build a business with intention, hire and fire with confidence, and create a life where both babies and big business thrive. From sweat equity to angel investing, support systems to scaling secrets, this conversation is a goldmine for any woman ready to do business her way.

When clients leave an agency, it’s rarely because of price or performance -- it’s because of the relationship. In this episode, Lucy sits down with Lucky Girl Social’s Director of Ops & Growth, Nikki King, to unpack the real backbone of agency success: client experience.

You’ll learn why 75% of your energy should go into communication and building trust, how to position yourself as a true partner (not just a vendor), and why difficult conversations are actually opportunities to deepen client loyalty. They also share strategies for setting boundaries, handling hard feedback without taking it personally, and building the kind of relationships that turn into long-term contracts, renewals, and referrals.

If you’ve ever felt like you’re spinning your wheels on sales while struggling with churn, this episode will show you how to obsess over delivery and scale more sustainably.

In this inspiring episode of the Lucky Girl Social Podcast, Lucy sits down with Maddy—a former college student who turned her passion for sustainability and storytelling into a thriving, mission-driven marketing agency. Tune in as Maddy shares how she went from making $3.5K/month with one client to consistent $17K months with a small, high-paying client roster—all within two years of graduating.

You'll hear the behind-the-scenes of her journey, the mindset shifts that made all the difference, and how mentorship inside the Charm Collective helped her step into her CEO identity and scale with intention. Whether you're just starting your freelance journey or ready to raise your rates and build a profitable agency, this is the episode to listen to.