Multitasking isn’t a flex — it’s cognitive debt. In this episode, I unpack how we’ve normalized being half-present everywhere: in meetings, in feeds, even in our own heads. From Benjamin’s aura to Debord’s spectacle and danah boyd’s context collapse, I break down why culture now happens in fragments, why platforms profit from our divided attention, and what we lose when nothing gets our full focus. Presence isn’t power anymore — it’s buffering.