Why You Hate Sales

The Age Old Pricing Dilemma: Should I Package My Offers or Not? | E45


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I got a DM on Instagram from a fan of the show, Diane.

She said, “I have a million ideas, but not necessarily for things people need and will buy. My business offers a variety of services, from helping identify the ideal tools for a business to use and scale to customized training, and defining standard operating procedures.

I guess you can see where I’m feeling a little clueless on how to develop a strategy, if it’s not necessarily a package that I can offer – or something like an online course or resource.”

And yeah, I get it.

The pressure to have a packaged offer or a fixed price is real. It’s not always your answer – and I know why you're thinking about it.

Today on the People Over Profit podcast, we’re going to talk about:

  • Why you feel the pressure to offer packages

  • What you can do to keep pricing simple

  • A quick exercise to find your best offer

  • Lessons from selling packaged offers

  • Whether you're someone who's creating a new offer or questioning how you price or structure your existing offers, this will be a helpful episode for you!

    Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!

    Also, make sure to hit subscribe so you never miss an episode.

    And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.

    In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!

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    Why You Hate SalesBy Justine Beauregard

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