By Rob Da Costa
Busy agency owners can have a hard time balancing delivering exceptional work with finding ideal new clients - all the while, ensuring the smooth running of their agency.
Every Thursday, jo
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The podcast currently has 237 episodes available.
Are you constantly juggling client projects, feeling stuck on the client service hamster wheel, while your agency’s growth seems just out of reach?
In today’s fiercely competitive landscape, where time and resources are scarce, having access to effective coaching can dramatically ease the burdens of decision-making and sustained growth. Yet, many agency owners struggle with the costs and time commitments required to work with a traditional coach, making it difficult to achieve their full potential.
By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to:
1. Leverage AI-powered coaching to overcome the common barriers of cost and time, making top-tier guidance both accessible and affordable.
2. Enhance your decision-making process and avoid costly mistakes with real-time, on-demand advice from an AI coach.
3. Free up crucial time and resources, allowing you to focus on growing a profitable, sustainable, and enjoyable agency.
Unlock the potential of AI coaching to transform your agency’s growth journey; press play and find out how!
Questions Answered in this Episode
Q: Why are so few marketing agencies currently working with a coach, and what are the main barriers hindering them?
Q: In what ways can a coach save time and effort for agency owners who often feel overwhelmed?
Q: How is AI transforming the coaching landscape, and how does it make coaching more accessible and affordable?
Q: What makes AI coaching different from using general AI platforms like ChatGPT, and how tailored is the guidance it offers?
Q: Could you explain how on-demand AI coaching works and how it can support agency owners at any time of day?
Quotations
"AI is democratising coaching. It's not about replacing human coaches but complementing them, providing high-quality insights whenever you need it." – Rob Da Costa
"Imagine having access to personalised, expert advice 24/7, at a fraction of the cost. That's what AI coaching offers to agency owners." – Rob Da Costa
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“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Useful links mentioned in this episode:
Are you struggling to consistently generate quality leads and find the time to nurture new business while juggling client demands?
In today’s competitive landscape, continuously attracting and converting leads is crucial for long-term agency success. Many small agencies face the daunting challenge of juggling client work with the necessary effort to grow their business, often missing out on key opportunities due to lack of time or strategic direction.
By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to:
1. Develop a robust, strategic approach to new business that integrates seamlessly with your agency's day-to-day operations, ensuring no opportunities are missed.
2. Create valuable, targeted content that resonates with your ideal clients and consistently drives inbound inquiries, rather than relying solely on direct outreach.
3. Maintain a consistent marketing presence, even during busy periods, to avoid the feast-or-famine cycle and build long-term resilience in your agency.
Listen now to learn how to balance client work with strategic business development and ensure your agency thrives.
Key Questions We’ll Answer:
Q: What are the biggest challenges smaller agencies face when it comes to effective business development?
Q: How can agencies ensure they allocate sufficient internal resources to new business processes without compromising client work?
Q: Can you elaborate on the strategic approach required for consistent business development and lead generation?
Q: How can agencies maintain an ‘always on’ approach to marketing, especially during economically challenging times?
Q: What advice would you offer to agencies that struggle with balancing client demands and their own business development efforts?
Memorable Quotes:
“Agencies that allocate time, love, and respect to new business processes see the biggest success. It’s not just about leads; it’s about strategic, consistent effort." Katie Street
"Stopping marketing during busy periods is a recipe for disaster. Consistent effort in business development separates the thriving from the struggling." Rob Da Costa
Don’t Miss Out—Subscribe and Stay Ahead!
“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
And if you found this episode valuable, please take a moment to rate and review the show. Your feedback helps us reach more agency owners like you who are ready to scale their businesses!
Useful links mentioned in this episode:
There is a set of unspoken rules that every agency owner should live by. Yet many break them daily!
I’ve distilled them down to 8 rules and in the concluding part of our 2-part series, we focus on the critical aspects of valuing your time, selectively choosing clients, investing in the right systems, and finding joy in the journey. For agency owners who aim to not just survive but also thrive, mastering these rules can transform your business experience.
By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to:
Transform your agency life from a constant grind to a fulfilled, purpose-driven endeavour—press play and dive into these essential rules now!
Key Questions We’ll Answer:
Memorable Quote:
“Too many people forget to enjoy the journey because they are too focused on a destination they may never get to!.” - Rob Da Costa
Don’t Miss Out—Subscribe and Stay Ahead!
“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
And if you found this episode valuable, please take a moment to rate and review the show. Your feedback helps us reach more agency owners like you who are ready to scale their businesses!
Useful links mentioned in this episode:
There is a set of unspoken rules that every agency owner should live by. Yet many break them daily!
I’ve distilled them down to 8 rules and over the next 2 episodes of the show I am going to unpack them.
Today we are tackling the first 4.
By tuning into this episode of The Agency Accelerator podcast, you'll discover how to:
Key Questions We’ll Answer:
Memorable Quotes:
“You are not your agency. Building a team that can operate independently of you is the key to a thriving and scalable business.” - Rob Da Costa
“Popularity doesn't equal profitability. Focus on what truly drives revenue and long-term growth rather than getting distracted by vanity metrics.” - Rob Da Costa
Don’t Miss Out—Subscribe and Stay Ahead!
“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
And if you found this episode valuable, please take a moment to rate and review the show. Your feedback helps us reach more agency owners like you who are ready to scale their businesses!
Useful links mentioned in this episode:
Are You Drowning in Daily Tasks Instead of Steering Your Agency Toward Growth?
Do you find yourself constantly putting out fires, feeling overwhelmed despite having a team? If so, you're not alone. In today’s fast-paced business environment, having a strong second tier of leadership isn't just helpful—it's essential. Without it, you risk burnout and stunted growth for your agency.
In this episode of *The Agency Accelerator* podcast, we're diving deep into why building a competent second tier of leadership is crucial for your agency's success—and how to do it effectively.
Here’s What You’ll Learn:
- Effective Delegation: How to build a solid leadership team that takes the weight off your shoulders, so you can focus on what truly matters.
- Boosting Team Morale: Learn how empowering your leaders can lead to a more positive and productive work environment.
- Strategic Growth: Discover how freeing yourself from daily operations allows you to concentrate on innovation and sustainable scaling.
It’s time to stop spinning your wheels and start steering your agency toward long-term success. So grab your favourite cup of coffee, and let’s jump in!
Key Questions We’ll Answer:
- How can you identify potential leaders within your team who can step up and support your vision?
- What common mistakes do agency owners make when they don't have a strong second tier of leadership?
- Why does micromanagement harm both your agency's performance and your well-being?
- What practical steps can you take to shift from being a 'doer' to becoming a visionary leader?
- How can investing in leadership development now save you from bigger problems down the road?
Memorable Quotes:
“Without a strong second tier of leadership, you're left trying to steer the ship, manage the crew, and keep an eye on the horizon—all at once. It's overwhelming, and eventually, something will slip through the cracks.” - Rob Da Costa
“Building a strong second tier of leadership isn't just about solving today's problems. It's about setting your agency up for long-term success.” - Rob Da Costa
Don’t Miss Out—Subscribe and Stay Ahead!
“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
And if you found this episode valuable, please take a moment to rate and review the show. Your feedback helps us reach more agency owners like you who are ready to scale their businesses!
Useful links mentioned in this episode:
Do you feel like your agency is blending into the crowd, becoming just another service provider in a saturated market?
In today's rapidly changing marketing landscape, where AI advancements are accelerating the commoditisation of services, it's more crucial than ever for agencies to differentiate themselves and offer unique value. If you're concerned about standing out and avoiding the trap of becoming a commodity, this episode, with my guest, Mikael Dia, founder of Funnelytics, provides the insights you need to chart a new course.
By tuning into this episode of The Agency Accelerator podcast, you'll discover how to:
1. Shift your agency’s focus from tactical execution to strategic thinking, helping to distinguish your offerings in a crowded marketplace.
2. Use data-driven decision-making to provide tangible results for your clients, setting your agency apart from competitors.
3. Implement tools like Funnelytics to visualise client strategies, ensuring comprehensive planning and enhanced client relationships.
4. Hear Mikaels thoughts of the marketing agency industry, post AI
Don't let your agency become interchangeable. Grab a seat and listen in to revolutionise your approach.
Questions Answered in this Episode
Q: How can agencies differentiate themselves in a crowded market dominated by commoditisation?
Q: Why is it essential for agencies to focus on strategic thinking and data-driven decision-making to deliver results?
Q: Can you elaborate on the cycle of plan, measure, optimise in agency strategies and how tools like Funnelytics support this process?
Q: What are the critical factors businesses should consider when deciding between hiring in-house talent or a consultant who utilises AI tools?
Q: In what ways can AI tools enhance strategic thinking while potentially replacing tactical tasks within agencies?
Quotations
“Agencies must differentiate by focusing on strategic thinking and data-driven decisions rather than getting lost in the tactical noise.” - Mikael Dia
“Elevating agency-client conversations to a strategic level is essential for increasing client lifetime value and standing out in a crowded market.” - Rob Da Costa
“AI will replace many jobs, but the key to survival is learning how to interact and delegate tasks to AI effectively.” - Mikael Dia
Rate, Review, & Subscribe on Apple Podcasts
“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Useful links mentioned in this episode:
Do you ever feel torn between pursuing your vision for your agency and the weight of daily fears that hold you back?
Balancing your ambitions with the practical realities of agency management can seem like an endless struggle. For agency owners, the tension between dreaming big and the fear of financial instability or losing clients often means you are constantly stuck in the here and now (on the client service hamster wheel of doom!) and have no time to breath let alone plan for the future!
So in today’s podcast you'll discover how to:
1. Transform your dream of long-term autonomy for your agency into actionable steps that lead to a more self-sufficient business.
2. Tackle and overcome the financial fears that can cripple your agency, turning vulnerabilities into strengths.
3. Define success on your terms, ensuring both your agency's profitability and your personal fulfilment.
Gain insights that will help you balance dreams and fears, and start steering your agency towards a thriving future. So grab a notebook, and let’s dive in.
Questions Answered in this Episode
Q: Why is having a big picture dream so important?
Q: How do fears of financial instability impact the daily decision-making of agency owners?
Q: In what ways can documenting processes assist in moving towards a self-running agency?
Q: How can smaller agencies leverage their size as an advantage against larger competitors?
Q: How can redefining success beyond revenue lead to a more fulfilling and sustainable agency life?
Quotations
“The tension between our ambitions and our anxieties is what drives us to innovate and push our agencies forward. Embrace it, don't fear it.” - Rob Da Costa
“Running an agency means navigating hiccups, mistakes, and setbacks. But these imperfections are where the most valuable lessons will come from” - Rob Da Costa
“To achieve true autonomy in your agency, you need to build a strong team culture where people feel empowered to make decisions and take ownership. It’s not about doing everything yourself, but about building a self-running agency.” - Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Useful links mentioned in this episode:
Are you struggling to set prices that reflect your agency's true value whilst at the same time, staying competitive?
In today's challenging business climate, many agency owners face the tough task of balancing fair pricing with higher client expectations, all while ensuring profitability and sustaining growth.
Whether it's overcoming the legacy of outdated pricing models or navigating the intricacies of value-based pricing, getting this balance right is crucial for long-term success.
By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to:
1. Use anchoring techniques in your pricing strategy to shift client focus from cost to value, helping you secure better deals.
2. Implement time tracking and gross profit margin measures to accurately assess team efficiency and overall agency performance.
3. Transition your agency to value-based pricing, offering multiple pricing options that enhance client perception and satisfaction.
Take a step towards transforming your agency's pricing strategy for growth and profit! So grab a coffee and let’s get started.
Questions Answered in this Episode
Q: How does the concept of anchoring impact the way agencies set their pricing strategies?
Q: Can you elaborate on the benefits of tracking gross profit margin as opposed to solely focusing on revenue?
Q: Why is it essential for agencies to aim for a 45-50% gross profit margin, and how can they achieve this target?
Q: What significance does having a clearly defined niche hold when transitioning to value-based pricing?
Q: What are the advantages of offering three pricing options to clients, and why should the highest option anchor the price?
Q: How should agencies approach the delicate task of discussing price increases with their existing clients?
Q: Could you share insights on transitioning from time-based pricing to value-based pricing and its potential impact on agency growth and client relationships?
Quotations
“Stop obsessing over industry averages. Instead, aim for a 45-50% gross profit margin and watch your agency thrive.” - Rory Spence
“Present three pricing options to your clients, let the highest price anchor their perception, and make the middle option irresistible.” - Rory Spence
“When you focus on value-based pricing rather than selling time, you can transform not just your profits, but your client relationships too.” - Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Useful links mentioned in this episode:
What would happen to your agency if you had to step away for a month due to an unexpected circumstance?
In the dynamic world of agency life, where the whirlwind of client deadlines and team management is the norm, it can be easy to neglect planning for the future stability of your business. For any agency owner who dreams of a sustainable, scalable business that continues to thrive with or without their constant presence, understanding succession planning is crucial.
By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to:
1. Document processes and clearly define roles to ensure continuity and consistency even when you’re not there.
2. Build and train a leadership team that can confidently handle day-to-day operations, allowing you to focus on strategic growth or personal time.
3. Develop a succession plan that maximises your agency's value and sets it up for long-term success, whether you're planning to sell, retire, or simply take a step back.
Start building a self-running agency today! So grab a coffee and let’s get started.
Questions answered in this episode
Q: Why should agency owners start thinking about succession planning even if they are not planning to exit anytime soon?
Q: How can succession planning contribute to building a sustainable and scalable agency that can thrive without the owner's constant involvement?
Q: What are the four key scenarios where succession planning becomes crucial in an agency’s journey?
Q: In what ways can documenting processes and developing a leadership pipeline help in the succession planning process?
Q: How can setting clear goals and KPIs support the agency’s performance without direct involvement from the owner?
Q: How does succession planning align with achieving the financial freedom, flexibility, and control that most agency owners desire?
Quotations
"Imagine your agency running smoothly while you take a month-long holiday. That's the magic of good succession planning." - Rob Da Costa
"Succession planning isn't just a distant concern; it's the key to ensuring your agency thrives with or without you." - Rob Da Costa
"The most valuable agencies are those that operate successfully without the owner's constant involvement. That’s what succession planning is all about." - Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Useful links mentioned in this episode:
Is your agency constantly struggling to balance client demands with healthy work practices?
In the high-pressure environment of agency life, where the lines between professional obligations and personal time often blur, establishing and maintaining clear boundaries can be challenging. Yet without these boundaries, agency owners and leaders may face burnout, client dissatisfaction, and team unhappiness, ultimately affecting the agency's success and growth.
By tuning into this episode of The Agency Accelerator podcast, you’ll learn how to:
1. Implement effective working practices and service definitions, ensuring you protect your time and focus on what you do best.
2. Set and manage client expectations, thus avoiding scope creep and fostering healthier, more profitable client relationships.
3. Create a positive work environment with clear role definitions and decision-making authorities that retain top talent and boost team morale.
Take the first step towards a more organised, less stressful agency life today! So grab a coffee and let’s get started.
Questions answered in this episode
Q: Why are boundaries crucial in the context of running an agency, and how do they impact your agency's health and team dynamics?
Q: What common situations in agency life indicate a lack of clear boundaries, and what are the potential consequences of these blurred lines?
Q: How can setting and maintaining clear boundaries between your agency's services and clients' expectations prevent scope creep and ensure fair compensation?
Q: What strategies can agency leaders implement to communicate and reinforce boundaries effectively with both clients and team members?
Q: How can learning to say NO in a professional manner benefit your agency, and what techniques can help in declining requests while maintaining client relationships?
Q: What practical tips can assist in conducting regular boundary audits, and how can these audits help in refining and reinforcing boundaries as your agency evolves?
Quotations
"Strong boundaries are not restrictive; they are liberating. They allow you to focus on what you do best, serve your clients more effectively, and create a more positive environment for your team." - Rob Da Costa
"When you establish and maintain healthy boundaries, you set the stage for sustainable growth, more profitable client relationships, and a healthier work-life balance." - Rob Da Costa
"Are you a charity or are you a business? When you're overservicing for free, you're definitely becoming a charity." - Rob Da Costa
Rate, Review, & Subscribe on Apple Podcasts
“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”
If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts
Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Useful links mentioned in this episode:
The podcast currently has 237 episodes available.
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