The Agency Growth Podcast

**Cold Open (Cody wears random shirts he finds / Having a tough week at Evergrow)**

**Skip the Cold Open at 6:41**

We had a listener of ours ask what our opinion was on HighLevel (GHL) as he was hearing a lot of agency owners promoting it and it seemed to have a lot of features he could sell.

I had a pretty honest conversation with him about why we don't use GHL and reasons why he should or should not use it.

If you build your agency in someone else's playground, you don't have a good agency.

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/

**Cold Open (Cody brings up NVIDIA article / When is chasing money no longer worth it?)

**Skip to Cold Open at 8:07**

We're joined by David Tobin of TobinLeff M&A Advisors to discuss what agencies need to consider when thinking about selling their business.

Jake mentions how he sees a lot of small agency owners (freelancers) looking to sell their "agency" in groups. We ask David very pointed questions on whether it's even feasible to sell an agency that only consists of one person and a client list as well as what things businesses look for when acquiring an agency.

Some questions David answers are:

• How can you tell how much an agency is worth?
• What kind of multiples can agencies sell for?
• What can agencies do now to sell for more?
• Why do people buy agencies and who is buying?
• What are things you need to know about your agency before you sell it?
• What questions are buyers asking?
• What's a realistic revenue number an agency should be at before selling?

TobinLeff M&A Advisors is a team of advisors that helps business owners plan and facilitate exiting their business or acquiring other businesses through mergers and acquisitions. They'll not only facilitate the transition but also advise on your business now for a future acquisition or merger.

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

You can find more about TobinLeff at tobinleff.com or reach out to David Tobin on LinkedIn at linkedin.com/in/david-tobin-120658184/

Other Resources:

• NVIDIA article Cody referenced in the Cold Open
• TobinLeff: 10 Questions Buyers Will Ask When You Sell a Business
• TobinLeff: 7 Best Practices for Managing a Rewarding Exit Payday

Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/

**Cold Open (Jake and Cody talk about rebranding the podcast)**

**Skip the Cold Open at 7:11**

A listener of the podcast submitted really great questions and we wanted to take the time to respond to all of them on the show. This is part 2 from episode 74 where we answer questions 7-10.

There were 10 questions, we answered the last 4 in this episode:

• Why did you decide on digital marketing?
• What did you wish you could have done sooner to make you more successful today?
• How do you avoid burnout?
• How long does it take to make a good salary?
• What's a salary I can expect in the first year?
• What have you gained from being your own boss?

This episode is sponsored by Aura -- Your personal security is your agency's security. Sign up for a free trial and run a scan on your email and personal information to see if it has been picked up in a data breach at aura.com/everbros.

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/

**Cold Open (Jake delivers a keynote at a lawn care business conference)**

**Skip the Cold Open at 7:42**

A listener of the podcast submitted really great questions and we wanted to take the time to respond to all of them on the show.

There were 10 questions, but we were only able to get to 6 of them on this episode:

• How did you learn more about building websites and utilizing SEO? What would you focus on learning first?
• Should I build my business first or learn marketing first?
• What do you do about health insurance? Is it expensive to provide it to employees?
• Can you tell me more about the importance of choosing a niche and why did you pick your niche?
• What limitations would Evergrow face if Jake didn't have Cody and vice-versa?
• What are some unexpected tasks you had to do whether you liked them or not?

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As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

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Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencypodcast

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

**Cold Open (Handkerchiefs / The Everbros Lost Episodes / Vulgarity)

**Skip the Cold Open at 17:27**

We see a lot of rookie mistakes new agency owners are making that's causing them to not get any sales or make it passed the $10k/mo mark.

At its core, it comes down to commitment to your expertise and your niche.

In this episode, we don't just tell you what we think the mistakes are, we also talk about things you can do to prevent these from affecting you and your agency.

The 7 mistakes are:

• Having no skills
• Outsourcing
• Not being an expert
• Not doing research
• Niche hopping
• Start-up costs
• No clear goal

Other mistakes we mention in this episode are:

• Not subscribing to Stacked Marketer
• https://www.stackedmarketer.com/friend-recommended/?rh_ref=9731be28
• Not leaving us a review or a rating on Spotify or Apple

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/

**This note is for Matt Diggity. I mentioned you in the podcast and made a bet you'd get a Google Alert on your own name. Your part is at 54:30**

**Cold Open (Do you take non-professional email addresses seriously?)**

**Skip the Cold Open at 06:13**

This week's episode comes to us a week after Jake talked about getting his Facebook account hacked and the implications that the hack had on the entire agency and our clients.

During the period of this hack, Jake decided to partner with Aura. After getting his Facebook account back and getting the agency back up and running on the Facebook side of things, we thought it would be good to make agency owners aware of how easily usernames, passwords, and personal information get out there and how common hacks and data leaks are.

What better way to do that than to bring Aura's SVP of Growth to talk about online security and what agency owners can do to prevent hacks and data leaks that compromise their operations?

Jason Fragoso is the SVP of Growth at Aura, a rapidly growing AI-powered digital security company focused on keeping individuals and families safe online. 

To connect with Jason, check out his LinkedIn page at: https://www.linkedin.com/in/jasonfragoso/

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/

**Cold Open (Cody is sick... again / GoDaddy's Weird Marketing Strategy**

**Skip the Cold Open at 11:10**

This is a topic we've been holding off on talking about until the dust settled -- but in July, Jake's Facebook account was hacked. It doesn't sound like a big deal until you realize that Jake's personal account is connected to all of our clients' ad accounts...

Jake details what happened, what he had to do to get it back, and how he had to deal with the fallout with this basically crippling the agency's Facebook operations.

Jake also talks about signing up with Aura to protect his digital identity and information moving forward and how the Everbros have now partnered with Aura.

After this hack, Jake and Cody encourage you to sign up to Aura for a free 14-day trial (aura.com/everbros) to see what and how much information of yours has been leaked and which of your usernames, emails, and passwords are compromised.

You can head over to aura.com/everbros to support the podcast and get your free trial.

Podcast reference:

**Jake talks about reaching out to Hacked to help recover his Facebook account. That link is hacked.com. This podcast is not sponsored by Hacked.

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/

**Cold Open (Cool things about Colombia from Colombians)**

**Skip the Cold Open at 10:03**

On this episode, we're joined by Carolina Rincon and Isabel Gaviria from OnTop's legal team to discuss how agencies can hire and pay foreign and overseas contractors the right way from a centralized portal.

We've talked about OnTop multiple times throughout the podcast so we thought we would bring them on.

Many of our listeners rely on contracts to invoice them or pay them through payment processors like PayPal, Venmo, or Zelle -- but not every contract receives payment the same way, and with those apps, you don't have much security or control over when and how contractors receive their money.

With OnTop (which we've used since March of 2022), you can manage contractor contracts and payment processing all from a centralized dashboard for a fee that's not any higher than the standard, local payroll tax.

Additionally, contractors can choose to be paid in either their country's currency or your country's currency, which is a huge benefit for overseas contractors looking to be paid in USD.

If you're looking at hiring contractors and want to do it the right way, reach out to Ontop at getontop.com.

OnTop even provided our listeners this free eBook that covers the legal essentials for effectively working with contractors

We're curious... how are you paying contractors? Head over to our website and post in the comments of this episode how you typically pay contractors.

If you're listening on Spotify, you can do it right in the app.

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/

**Cold Open (Cody asks Jake what his take is on wash rags...)**

**Skip the Cold Open at 7:48**

Jake was asked by a listener what goals we aim to achieve in our agency on a recurring basis.

Frankly, there aren't a lot of goals we have. The more goals you have as a small agency the more analysis paralysis you experience and it keeps your eyes off of the true intentions of growing your agency.

Cody also gives his take on goals in general and how he hates them. He also hates camping -- did you know that?

Tell us what goals you have in your agency by heading over to our website and commenting on this episode.

If you're listening on Spotify, you can do it right in the app.

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/

**Cold Open (Homeownership is turning Jake into an old man. Jake also talks about his vole problem)**

**Skip the Cold Open at 9:00**

On this episode, Jake and Cody talk about the fallacy of the phrase "work on your business rather than in it". Too many people take this too literally and too soon.

In order to work on your business, you have to work in it and you have to do it for a while. If you try to jump the gun and work on your business before doing the important work from working in it, you will operate a very short-lived business model.

As always, if you enjoyed this episode or any other episode, leave us a rating on Spotify or a review on Apple. It helps us get found and gives us the motivation to keep producing this free content!

Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/