The Agency Growth Podcast

"Hey, I heard you guys don't like GoHighLevel.I got something you might like instead."

That was the email Chris Willow with SPP sent us when he first reached out. Naturally, we were intrigued.

After diving more into Service Provider Pro, we realized that Chris really understands the essence of the productized agency model and what tools actually need to do for productized agencies.

Leave out all the fluff and make the features it does have as robust as possible.

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SPP aims to be the ultimate client onboarding, project management, CRM, and client portal tool for productized agencies. They're a small team and making changes every day, which is actually something we like.

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JOIN THE FREE DISCORD

https://discord.gg/uvHRRRFVRD

Our recommended agency tools:

everbrospodcast.com/recommended-tools/

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⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

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Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencypodcast

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

**Cold Open (Jake is mentoring high school kids in entrepreneurship)**

**Skip the Cold Open at 18:43**

This week, we tackle a topic we've kind of flipped on... the power of personal branding for agency owners.

Previously we've advocated for “building the agency brand first,” now we share why the game has changed and why your personal brand could be your most valuable asset.

Check out our thoughts on why personal brands drive credibility (even outside entrepreneurship) and lessons learned from real-world examples. Whether you’re just starting out or running a multi-million dollar agency, hopefully, this episode will inspire you to stake your claim online and grow your agency by growing your reputation.

Expect hot takes, practical tips, and the real story behind our shift. Building a personal brand isn’t optional anymore—it’s a must for every agency owner who wants lasting success in today’s market.

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JOIN THE FREE DISCORD

https://discord.gg/uvHRRRFVRD

Our recommended agency tools:

everbrospodcast.com/recommended-tools/

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⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencypodcast

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

**Cold Open (We're Switching to Invoice Billing with Google Ads)**

**Skip the Cold Open at 10:37**

What if you could sip pina coladas on a beach without a multi-million dollar agency? It's possible when you stop chasing the wrong goals. This week, we talk about the difference between setting monetary milestones and building toward lifestyle goals.

We explain why we think true agency success isn't about hitting a revenue number. It's about designing a business that gives you freedom and fulfillment along the way.

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JOIN THE FREE DISCORD

https://discord.gg/uvHRRRFVRD

Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencypodcast

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

We have talked extensively about optimal agency operations on this podcast because it's probably the most important thing in the profitability and scalability of your agency.

Gray Mackenzie has been helping multi-million dollar agencies for the past 13 years find higher profitability in their operational procedures through his company, ZenPilot.

Gray is a wealth of knowledge when it comes to agency operations and Jake has attempted to get him on the podcast for over 2 years after diving into his Agency Journey podcast when we first started this podcast!

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ZenPilot:

https://www.zenpilot.com/

Agency Journey Podcast:

https://open.spotify.com/show/4C7UEVPMZZlPzbMlIwmiaA

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JOIN THE FREE DISCORD

https://discord.gg/uvHRRRFVRD

Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencypodcast

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

**Cold Open (Everyone gets swag wrong)**

**Skip the Cold Open at 9:28**

We've been seeing a lot of new "agency owners" the last couple of months and the questions that are being asked are not ones we'd expect to see new business owners ask.

They're ones that are fundamental in understanding how, not just an agency, but literally any business works.

This episode transcends advice for just agency owners and targets anyone looking to start their own business.

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JOIN THE FREE DISCORD

https://discord.gg/uvHRRRFVRD

Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencypodcast

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

**Skip the Cold Open at 11:39**

Most people will probably say that having fewer clients that pay more is clearly better. For over 6 years. we've thought the opposite. That having more clients is more stable and the loss of those clients impacts the business less.

As we've grown the last (almost) 7 years, we've picked up on a few nuances where... yes, we're right... but to an extent we have to acknowledge that favoring client acquisition over client revenue is only part of the equations.

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JOIN THE FREE DISCORD

https://discord.gg/uvHRRRFVRD

Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencypodcast

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

**Cold Open (Jake's been travelling / Jake's internet issues)**

**Skip the Cold Open at 3:51**

Lately Jake has been getting some absolutely whacky sales calls and has had to deal with some... unique sales objections as well as some common red flags.

In this episode, we break down our most common client red flags as well as go into some of the wild sales objections we've been getting lately.

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JOIN THE FREE DISCORD

https://discord.gg/uvHRRRFVRD

Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencypodcast

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

**Cold Open (Follow up on listener problem from Episode #165)**

**Skip the Cold Open at 6:43**

It's been a few years since we've talked about what we'd do differently if we were to start an agency over right now.

However, the landscape has changed more in the last year than it has in the last 5 years. Additionally, we are not the same people we were in 2019.

Over the last 6-7 years, we have learned a lot about ourselves, we've gained confidence, and we see the changes that are happening in the world.

What starting over for us looks like in 2026 looks vastly different than what starting looked like in 2019.

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JOIN THE FREE DISCORD

https://discord.gg/uvHRRRFVRD

Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencyu

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

We get tired of hearing about all the awful "setters and closers" out there. But one of our listeners put us up for the challenge of trying to find a legitimate appointment setting agency and grilling them on the podcast.

So we did just that.

We found Steve Fair from Sponge:NB who has been in the industry for over 2 decades. Steve not only explains how to do appointment setting right, but pulls the curtain completely back on the shifty appointment setting gurus and tactics we see all over the place.

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JOIN THE FREE DISCORD

https://discord.gg/uvHRRRFVRD

Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencyu

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u

We've touched on our personal experiences with AI at our agency in this podcast as well as with other guests, but it's been a while since we've had a dedicated episode on the topic.

Emily Thompson from CoSchedule joins us to go over their survey report on The State of AI in Marketing.

We go over the various finding in this report and weigh in on each finding. Things like:

• Whether marketers feel that AI gives them a competitive advantage
• How other marketers are reporting using AI
• How many marketers and agencies are reporting more success and better performance with AI
• How much more marketers and agencies expect to use and invest in AI in 2025 and beyond

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencygrowthpodcast

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencyu

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: r/agency & u/JakeHundley

TikTok: @agency.u