The Agency Growth Podcast

**Cold Open (Tea, Coffee, Reviews, Our YouTube Channel)**

**Skip the Cold Open at 7:52**

Even if you're not an SEO or web design agency, you should know how to audit a website. The website is an asset that affects everything in digital marketing whether you're a social media agency, email marketing agency, or even video and design agency.

If you're a design agency, you may want to consider adding website maintenance and basic SEO service for monthly retainer work.

If you're an SMMA, you might want to make sure websites perform well so your social media ads do as well.

In this episode, we cover everything we look at when auditing websites for prospective clients and how to do that.

Keep in mind, that we are auditing for our specific niche. If you're in other niches such as e-commerce, you might want to consider other things we're not mentioning.

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

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Huge shoutout to Wix for sponsoring this episode. Check out Wix Studio, the website platform for agencies, today!

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As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

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Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley

**Cold Open (The Everbros YouTube Channel)**

**Skip the Cold Open at 9:38**

Agency software comes in different pricing variations. Picking the right software for your agency shouldn't just be about the features it has, how it's billed should also be a major determining factor in the scalability of that software in your agency as your agency scales.

We break down the different types of pricing models and what software you should go with based on where your agency is in size as well as how your services and products are packaged.

Low flat-fee software subscriptions might sound appealing, but the administrative headache that comes with them might not be worth it in the long run. High flat-fee software might be pretty and buttoned up, but are you throwing money out the window by not using all of the features?

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

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Huge shoutout to Wix for sponsoring this episode. Check out Wix Studio, the website platform for agencies, today!

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⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley

**Cold Open (Our advice to a developmental agency owner)**

**Skip the Cold Open at 13:55**

In this episode, we dive deep into what our onboarding process looks like for new clients. More specifically, we go over our entire Onboarding document that we make new clients fill out.

It gives us every detail about their business that we need to know in order to effectively execute our services.

That includes their brand messaging, the size of business they are, what their target CPA is, and even accounts we need access to.

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If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.

Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.

You can also get up to 50% off security and monitoring plans with the same link after your trial expires!

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⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley

Our first agency guru-type episode where we talk about success.

But more importantly... that when it comes down to it, nobody really cares if you don't succeed at something.

The only person you should be doing things for you is you. Sharing your success is great, but don't be scared to do something if you feel like it might not lead to success because at the end of the day... nobody cares.

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If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.

Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.

You can also get up to 50% off security and monitoring plans with the same link after your trial expires!

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley

Fresh off of Jake's appearance on Josh's Web Design Business podcast, Josh makes a special appearance on our podcast diving deep into just how accessible starting a web design agency is.

We never wanted to build websites. It was something we realized we had to do for our clients because, at its core, any campaign is only as successful as the landing page. Josh is different. Josh started out doing what he loved -- designing and building websites.

He went on to write for Elegant Themes (the company responsible for the Divi visual builder in WordPress), scale his web design agency to over the 6-figure mark, sell it, and create courses on how to grow and scale a web design agency.

We wanted to specifically talk to Josh, not just about his career, but how other people who don't know much about web design, can get started and add it as a service to their offering.

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If you haven't listened to Josh's podcast, you can check him out here:

https://open.spotify.com/show/54Lw9cfbfIPLQvc7ANmMmL?si=8485028fdfe646ba

You can also find him and his web design courses at joshhall.co.

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⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley

Wix has never been a platform that agency owners or SEOs recommended. It was the DIY website builder for small businesses.

SEOs brought up glaring issues such as the entire site structure being built with Javascript, the inability to issue 301 redirects, edit robots.txt, and the lack of simple integrations to necessary tools like Google Analytics, Search Console, and Facebook Pixel.

Since then, Wix has had a bad reputation with agencies. However, it's clear the Wix of today is not the same Wix of 2015.

In this episode, we talk to Kobi Gamliel, the Head of Agency Growth at Wix Studio on why he's confident Wix Studio is going to take over the agency space and become a preferred platform by agencies.

Kobi isn't just all talk. He also founded and owned two digital marketing agencies prior to joining Wix in 2014 which we dive into and learn more granular details about.

Wix Studio is a new platform for Wix built specifically for agencies who manage multiple client sites. For lack of better phrasing, we're quite blown away with the platform's new capabilities and integrations. WordPress should be afraid.

And don't worry, we make sure to press Kobi on the bad SEO claims Wix has gotten in the past and why people are still repeating things initially stated a decade ago before we get into the Wix Studio platform.

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Kobi Gamliel is the Head of Agency Growth at Wix Studio. Leveraging almost a decade of experience at Wix, he previously led a product group dedicated to developing innovative marketing technology and services to help Wix SMB users grow their businesses. Before joining Wix, Kobi founded two digital marketing agencies. His extensive experience in digital marketing and agency leadership drives the growth and success of Wix Studio's agency initiatives, enabling the Wix Studio team to achieve impactful marketing and business outcomes.

Reach out to Kobi on LinkedIn or email him directly:

linkedin.com/in/kobigamliel/

[email protected]

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⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley

**Cold Open (The new podcast music / Jake and Lauren started a new business)**

**Skip the Cold Open at 14:58**

Increasing regulations and privacy-focused web users are making it harder for agencies to target in-market audiences and track conversions properly.

It's our duty as agencies to do those two things:

1) Target the right audiences

2) Track our success and ROI

The harder it is for us to do that the harder it is for clients to justify paying us.

In this episode, we talk about a number of privacy-related digital marketing topics like:

The death of 3rd party cookies (Facebook & Google tracking pixels) and how conversions need to be tracked now that browser pixels are becoming less effective.

How advertising budgets will shift away from programmatic media to magazines and publications (sources that own first-party data).

And how increasing email privacy and spam policies are requiring agencies and businesses to become more tech-savvy to simply deliver a sent email.

We predict that these changes are going to weed out certain agencies while increasing the barrier to entry for the industry.

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If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.

Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.

You can also get up to 50% off security and monitoring plans with the same link after your trial expires!

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley

**Cold Open (A question for the listeners)**

**Skip the Cold Open at 16:25**

Whether you write content for your clients or you write content for yourself, writing good content for SEO is a must for every agency owner.

And As Google pumps more and more spam updates into their algorithm their answer to everything seems to just be "write good content". But how do you write good content when the purpose is simply to get it to rank?

In this episode, we give you extremely simple tips on how each of us writes content that ranks in Google so that anyone who cares about what they write can get ranked.

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If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.

Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.

You can also get up to 50% off security and monitoring plans with the same link after your trial expires!

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley

**Cold Open (Cody eats breakfast-flavored cup noodles)**

**Skip the Cold Open at 9:39**

White labeling can be an easy way to earn revenue for your agency while still trying to carve out your niche. But it can be a slippery slope when you're first starting out.

There's a time and place to consider other agencies as your clients. For us, we don't white label for a few reasons. However, white labeling might be part of your business model and that's fine.

We simply wanted to put this episode out there to string together our thoughts on white-labeling agency services to other agencies.

Do you white label for other agencies?

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If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.

Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.

You can also get up to 50% off security and monitoring plans with the same link after your trial expires!

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley

We're joined by Cesar Gil, owner and operator of Symphony Advertising based out of Houston, Texas.

We found Cesar through TikTok where he regularly posts updates of his agency and bares all for his audience. His videos are often spur-of-the-moment monologues on different issues he's dealing with or comments he gets.

Cesar runs a similar agency to ours that's about 2/3 of our size ($25k MRR). There's just one problem... He has no idea what he's doing.

Join us on this episode where we dive into Cesar's operations and numbers and uncover why he's been so successful with things we all struggle with like client acquisition, managing projects, keeping clients happy, and producing great results.

Find Cesar on TikTok @cesargil

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If there's anything we've learned about owning a digital agency, it's that your online security is #1. After facing a Facebook hack with the hacker spending $30,000 on our ads account in a matter of 2 days, we've partnered up with Aura to monitor our online presence and secure our accounts.

Secure yourself and your agency while supporting the podcast by running a scan of your personal information for free when you sign up for a free 14-day trial at aura.com/everbros.

You can also get up to 50% off security and monitoring plans with the same link after your trial expires!

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website or connect with Jake on socials:

• Twitter/X: @HundleyJake
• LinkedIn: linkedin.com/in/jake-hundley/
• Facebook: facebook.com/jake.hundley.1
• Instagram: instagram.com/jakehundley/
• Reddit: u/JakeHundley
• TikTok: @jakehundley