How do you take a law firm from rank 30 to #2 across an entire metro and double their case volume?
Eean Ovens, CEO of Agency Assassins, has tested local SEO strategies across 2,000+ active campaigns with 20 million data points—and discovered that long-tail keywords are the secret revenue drivers most agencies completely ignore.
In this episode of The Agency Insider Show, we break down:
🎯 THE CASE STUDY:
- Law firm went from rank 30 → #2 for "law firm for car accident" across entire Denver metro
- Case volume DOUBLED using long-tail keyword strategy
- Client scaled from $15K/month to $25K/month
📊 THE DATA-DRIVEN INSIGHTS:
- Why long-tail keywords drive more revenue than competitive head terms
- The 160-keyword framework: branded, money keywords, and 100+ long-tail terms
- Counterintuitive CTR truth: DECREASE traffic when rankings drop (not increase)
- What 20 million data points reveal about Google Maps ranking
- How to see algorithm changes 8 hours before they hit Facebook groups
🚀 SYSTEMS & SCALING:
- From $2M bankruptcy to $1M agency: brutal lessons learned
- "Everything is your job" - the mindset shift from CTO to CEO
- Joy Hawkins' experimental approach to process vs. talent
- Custom GPT architecture that removes guesswork from campaigns
🤖 AI & THE FUTURE:
- Why local SEO is dodging AI's bullets (and how long it will last)
- What businesses should do NOW to get recommended by LLMs
- Optimizing for ChatGPT, Perplexity, and other AI search platforms
Perfect for agency owners, local SEO practitioners, and anyone building data-driven, systematic operations
🎙️ ABOUT THE AGENCY INSIDER SHOW:
Hosted by Navneet Kaushal, Founder & CEO of PageTraffic (23-year AI-first SEO agency serving 10,000+ clients across 36+ countries). We unpack what actually drives growth for agencies and businesses beyond surface-level tactics.
⏱️ CHAPTERS:
0:00 - Can Long-Tail Keywords Really Double Your Case Volume?
1:15 - How Does Someone Go From Construction to Running 2,000 SEO Campaigns?
3:46 - Did You Really Sell SEO Before Knowing How to Do It?
6:02 - What Can Physical Operations Teach Digital Marketers?
8:04 - Why Do Systems Fail Without Process?
10:16 - Are You the Primary Asset in Your Business? (The E-Myth Problem)
14:41 - How Does a $2M Business End Up in Bankruptcy?
19:42 - What Does "Everything Is My Job" Really Mean?
19:55 - What Do 20 Million Data Points Actually Reveal?
21:40 - Should You DECREASE Traffic When Rankings Drop?
24:43 - What's the 160-Keyword Strategy?
25:08 - 🔥 How Do You Go From Rank 30 to #2 and Double Case Volume?
26:48 - How Do You Choose Your 160 Keywords?
28:55 - What Makes Agency Assassins Different From Other CTR Tools?
33:26 - How Do You Detect Google Changes 8 Hours Before Everyone Else?
37:49 - What Are the Non-Negotiable Elements of Your SOP Framework?
40:28 - What's Google's Biggest Challenge Today?
43:42 - How Does Joy Hawkins Track Every SEO Action as an Experiment?
47:24 - How Did You Scale to $1M Without Everything Breaking?
49:38 - What Does Your Custom GPT Actually Do?
51:51 - Where Does AI Fail in Local SEO?
52:11 - Why Has Local SEO Survived the AI Revolution?
56:26 - What Should Businesses Do NOW to Get Recommended by LLMs?
59:41 - What Is "Search Everywhere Optimization"?
1:05:46 - What's the Best Book You Read This Year?
1:06:29 - What's One Tool Every Local SEO Agency Needs?
1:06:55 - What's the Biggest Waste of Money You See Agencies Making?
1:07:20 - Which Hire Changed Everything for Your Business?
1:07:51 - What's the Most Overhyped SEO Tactic Right Now?
1:08:11 - If You Started Over Tomorrow with $10K, What Would You Do?
1:09:23 - What's Your Final Advice for Agency Owners?
#LocalSEO #LongTailKeywords #GoogleMaps #SEOCaseStudy #AgencyGrowth
