When a company is wrestling with the decision of hiring an agency or hiring staff members to handle its marketing, there is not a one-size-fits-all answer. In this episode, I'm joined by Casie Gillette, an amazing marketer with experience both on the agency side and as part of an in-house team to talk about the pros and cons of each.

This month I’m joined by our two Spring 2021 interns turned full-time employees, Nicole Waddington and Caleb Blodgett. We talk about the expectations of an intern going into an interview, making the internship valuable for both parties, creating a full-time job opportunity from a temporary internship, and more. This episode is full of advice for anyone thinking of hiring an intern and college students looking for an internship!

I had a chat with Amalia Fowler, creator of The Wholehearted Manager newsletter, marketing agency veteran, and long time people manager. We talked about management philosophies, avoiding burnout in an ad agency, company culture, and more.

This month I had the amazing opportunity to sit down with a long-time friend, and fellow agency professional, Donnie Broxson, to chat about agency culture, and his role as CEO of Acento Advertising, a Los Angeles-based advertising agency.  

Acento focuses on cross-cultural advertising and promotes diversity in language and culture within their projects. 

We discuss: 

Before the interview, I discuss a little bit about our challenges in finding good talent and how we are using our intern program as a way to build our team.

Over the past year, how we run our agency has evolved due to the COVID-19 pandemic. I sat down with co-founders of Cypress North, Greg Finn and Matt Mombrea, to discuss how the pandemic has affected us, and how we have grown from it.

We discuss:

Being a working parent can be extremely challenging but also rewarding. Jess, Christine, and I talk about the good, the bad, and the funny of juggling home and work in this month's episode. We discuss all the challenges that face moms when they first return to work, the rollercoaster of emotions we deal with on a daily basis (even as the kids get older), and some tips on how to handle the bad with the good!

In this episode, Jess Budde joins me again and flips the script. She interviews me and asks all about my past, present and future. I spill all my deep, dark secrets (spoiler alert: they aren't dark at all and I'm a pretty open book). We talk about:

This month, Mark and Jill discuss how common it is for marketing and sales teams in B2B organizations to work in silos, separate from each other. 

We cover:

This week we had the honor of having Pat Donovan, HubSpot Channel Account Manager at HubSpot, discuss CRMs, HubSpot and the HubSpot Partner Program (and what it means for you). In this episode Pat & I cover:  

Read more at: https://cypressnorth.com/the-agency-scoop/should-you-hire-a-hubspot-agency-partner

Have you ever been in an agency-client relationship and felt like it just didn't fit? Just like any kind of relationship, there are certain characteristics that can make it successful...or not. On this episode, I'm joined by Cole Soldwisch to discuss what we look for in a client relationship with our agency, Cypress North. There are certain traits we need to see in prospective clients to agree to take them on, and some red flags that have us running in the other direction.