The Agentic CMO

AI is changing the way customers discover brands and make purchasing decisions. 

Amanda Cole, CMO at Bloomreach, joins Dave Lehman to discuss how AI agents are reshaping customer discovery, why reviews and external brand perception matter more than ever, and how marketers can prepare their websites and digital experiences for an agentic world. They also explore AI-driven personalization, evolving marketing team structures, and how to scale AI without creating unnecessary complexity.

How can marketing leaders turn AI experimentation into real business results? Gaurav Verma, CMO at Kenerika, joins Dave Lehman to discuss building effective AI workflows, training agents, verifying outputs, and helping teams adopt AI without sacrificing quality or human judgment. They also explore how AI is changing search and customer discovery and what it takes to build an AI-native marketing operation.

Gaurav shares more of his approach in his book, The Agentic AI Marketing Leader Playbook: Designing the AI-Native Marketing Operating System.

The Agentic AI Marketing Leader Playbook

AI agents are starting to do more than answer questions. They're taking action.

In our first Agentic Brief, Dave Lehman and Justin Meredith explore how new AI agents are changing the way marketers work, from managing calendars and email to researching options, completing tasks, and connecting information across platforms. They also look ahead to what happens when these agents become part of the customer journey, and why businesses will need to make their websites and digital experiences accessible to AI.

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Continue the conversation in our next webinar, AI Agents Are Your Next Customers: Is Your Business Ready? Register here

Kelly Hopping, CMO at 6sense, joins Dave to explore how AI is forcing B2B marketers to rethink the way they approach growth. From the limitations of pipeline-focused measurement to the rise of AI-driven buying journeys, Kelly shares why marketers need to rethink where they invest, what they automate, and how they structure their teams. She also gets into how 6sense is using AI internally, where automation creates real leverage, and why strategy and human judgment still matter.

AI is moving quickly, but that doesn't mean marketers need another tool every time a new capability comes along.

David Magrini, Founder & CEO of Volute Group, joins Dave to talk about taking a more practical approach to AI. They discuss how consumers are discovering brands through AI, why data and technology foundations matter, when to optimize an existing marketing stack instead of replacing it, and how AI can help marketers work more effectively.

David also shares his perspective on the balance between AI and human expertise, why marketers need to understand enough about their technology and data to challenge the answers they're given, and how to make AI a meaningful part of everyday marketing without chasing every new bell and whistle.

Caitlin Bigelow, CMO of Blazell, joins Dave this week to explore how marketing is changing as customer discovery becomes increasingly decentralized.

From Google and websites to YouTube, LinkedIn, Reddit, reviews, and AI platforms, customers are gathering information from more places than ever. Caitlin shares why brands need to build more surface area across channels, how individual voices can build trust, and how marketers can decide where to focus their efforts.

They also discuss using AI to scale marketing without sacrificing quality, Caitlin's journey from feeling intimidated by AI to vibe coding and building her own tools, and why human judgment and "taste" matter more as AI makes content creation easier.

If you missed Birdeye View, you can now watch it on-demand. Visit birdeye.com/view to register and unlock this year's sessions.

Birdeye View is one week away.

In this special episode of The Agentic CMO, Dave Lehman is joined by Eleni Edon, Director of Product & Customer Marketing, and Justin Meredith, Digital Marketing Manager, to break down everything on the agenda for Birdeye View 2026. They preview sessions with leaders from Google, Wyndham Hotels & Resorts, Dave's Hot Chicken, Globe Life, PennyMac, and more, covering the shift from AI agents to AI coworkers, agentic search, brand visibility on ChatGPT and Gemini, and how highly regulated industries are approaching AI adoption.

Whether you're leading marketing, operations, or customer experience for a multi-location brand, this episode is your guide to getting the most out of the event.

Register for Birdeye View, our annual user conference, happening September 9–10! It's virtual and completely free.

Save your spot today: https://birdeye.com/view/

The traditional marketing funnel is changing.

As customers move between Google, ChatGPT, social platforms, websites, and other AI-powered experiences, marketers can no longer think about discovery and demand as a simple linear journey.

In this episode of The Agentic CMO, Carole Lawson, Co-Founder & Chief Data Officer at MarketStorm, explains how AI is changing customer behavior and why marketers need to rethink how they generate and capture demand. She shares why brands need to look beyond Google, how every customer interaction can contribute to trust and discovery, and what marketers should consider as AI becomes a bigger part of the customer journey.

Carole also shares how her team is using AI to improve marketing workflows and why successful AI adoption requires clear outcomes, experimentation, and human accountability.

Register for Birdeye View, our annual user conference, happening September 9–10! View is virtual and completely free. Hear from leaders at Google, G2, Yelp, and Birdeye customers on what’s next with AI, including practical strategies and real-world ways to put AI to work. 

Save your spot today: https://birdeye.com/view/

AI is changing how customers discover brands and how marketing teams work, but successful transformation takes more than adopting new tools.

In this episode of The Agentic CMO, Dave Steer, CMO at Webflow, shares his approach to building teams that work with AI rather than simply around it. He explains how AI is changing customer discovery, why answer engine optimization is making marketing more integrated, and how leaders can think about the right balance between human expertise and AI capabilities.

Dave also shares how he's approaching AI transformation at Webflow, including building trust within teams and using AI as a thought partner designed to challenge his thinking.

Register for Birdeye View, our annual user conference, happening September 9–10! View is virtual and completely free. Hear from leaders at Google, G2, Yelp, and Birdeye customers on what’s next with AI, including practical strategies and real-world ways to put AI to work. 

Save your spot today: https://birdeye.com/view/

There is no magic button for AI search.

In this episode of The Agentic CMO, Cameron LiButti, Founder of Bidview Marketing, explains why the shift to AI-powered customer discovery doesn't mean abandoning the fundamentals of marketing. Instead, marketers need to understand how customers search, build trust through reviews and other signals, and consistently create the experiences and content that help businesses get discovered.

Cameron also shares how his team is using AI to analyze competitors, monitor websites, measure visibility, and automate marketing workflows. This conversation offers a practical look at what marketers should prioritize as search evolves, and what they should stop chasing.

Don’t forget to join us for Birdeye View, our free virtual event taking place September 9–10 focused on how AI agents are reshaping marketing, operations, and customer experience for multi-location brands.

Ready to register for View 2026? https://birdeye.com/view/