Kelly Hopping, CMO at 6sense, joins Dave to explore how AI is forcing B2B marketers to rethink the way they approach growth. From the limitations of pipeline-focused measurement to the rise of AI-driven buying journeys, Kelly shares why marketers need to rethink where they invest, what they automate, and how they structure their teams. She also gets into how 6sense is using AI internally, where automation creates real leverage, and why strategy and human judgment still matter.

Guest: David Magrini, Founder & CEO, Volute Group

David Magrini joins Dave to explore what it really takes to turn AI into business value. Drawing on nearly 30 years of experience across healthcare, financial services, data, technology, and multi-location marketing, David shares why organizations should focus on getting more from the systems, data, and resources they already have before adding another tool to the stack.

The conversation covers how AI is changing customer discovery, why healthcare marketers need to think beyond traditional content and search, where AI can fill capability gaps, and why human judgment still matters when evaluating AI-generated insights and recommendations.

Caitlin Bigelow, CMO of Blazell, joins Dave this week to explore how marketing is changing as customer discovery becomes increasingly decentralized.

From Google and websites to YouTube, LinkedIn, Reddit, reviews, and AI platforms, customers are gathering information from more places than ever. Caitlin shares why brands need to build more surface area across channels, how individual voices can build trust, and how marketers can decide where to focus their efforts.

They also discuss using AI to scale marketing without sacrificing quality, Caitlin's journey from feeling intimidated by AI to vibe coding and building her own tools, and why human judgment and "taste" matter more as AI makes content creation easier.

If you missed Birdeye View, you can now watch it on-demand. Visit birdeye.com/view to register and unlock this year's sessions.

Birdeye View is one week away.

In this special episode of The Agentic CMO, Dave Lehman is joined by Eleni Edon, Director of Product & Customer Marketing, and Justin Meredith, Digital Marketing Manager, to break down everything on the agenda for Birdeye View 2026. They preview sessions with leaders from Google, Wyndham Hotels & Resorts, Dave's Hot Chicken, Globe Life, PennyMac, and more, covering the shift from AI agents to AI coworkers, agentic search, brand visibility on ChatGPT and Gemini, and how highly regulated industries are approaching AI adoption.

Whether you're leading marketing, operations, or customer experience for a multi-location brand, this episode is your guide to getting the most out of the event.

Register for Birdeye View, our annual user conference, happening September 9–10! It's virtual and completely free.

Save your spot today: https://birdeye.com/view/

The traditional marketing funnel is changing.

As customers move between Google, ChatGPT, social platforms, websites, and other AI-powered experiences, marketers can no longer think about discovery and demand as a simple linear journey.

In this episode of The Agentic CMO, Carole Lawson, Co-Founder & Chief Data Officer at MarketStorm, explains how AI is changing customer behavior and why marketers need to rethink how they generate and capture demand. She shares why brands need to look beyond Google, how every customer interaction can contribute to trust and discovery, and what marketers should consider as AI becomes a bigger part of the customer journey.

Carole also shares how her team is using AI to improve marketing workflows and why successful AI adoption requires clear outcomes, experimentation, and human accountability.

Register for Birdeye View, our annual user conference, happening September 9–10! View is virtual and completely free. Hear from leaders at Google, G2, Yelp, and Birdeye customers on what’s next with AI, including practical strategies and real-world ways to put AI to work. 

Save your spot today: https://birdeye.com/view/

AI is changing how customers discover brands and how marketing teams work, but successful transformation takes more than adopting new tools.

In this episode of The Agentic CMO, Dave Steer, CMO at Webflow, shares his approach to building teams that work with AI rather than simply around it. He explains how AI is changing customer discovery, why answer engine optimization is making marketing more integrated, and how leaders can think about the right balance between human expertise and AI capabilities.

Dave also shares how he's approaching AI transformation at Webflow, including building trust within teams and using AI as a thought partner designed to challenge his thinking.

Register for Birdeye View, our annual user conference, happening September 9–10! View is virtual and completely free. Hear from leaders at Google, G2, Yelp, and Birdeye customers on what’s next with AI, including practical strategies and real-world ways to put AI to work. 

Save your spot today: https://birdeye.com/view/

There is no magic button for AI search.

In this episode of The Agentic CMO, Cameron LiButti, Founder of Bidview Marketing, explains why the shift to AI-powered customer discovery doesn't mean abandoning the fundamentals of marketing. Instead, marketers need to understand how customers search, build trust through reviews and other signals, and consistently create the experiences and content that help businesses get discovered.

Cameron also shares how his team is using AI to analyze competitors, monitor websites, measure visibility, and automate marketing workflows. This conversation offers a practical look at what marketers should prioritize as search evolves, and what they should stop chasing.

Don’t forget to join us for Birdeye View, our free virtual event taking place September 9–10 focused on how AI agents are reshaping marketing, operations, and customer experience for multi-location brands.

Ready to register for View 2026? https://birdeye.com/view/

After interviewing 11 CMOs, founders, and AI leaders, Dave Lehman steps behind the mic to share the biggest themes shaping the future of marketing.

In this solo episode of The Agentic CMO, Dave explains why AI hasn't changed the fundamentals of great marketing, but it has transformed how marketers execute and how customers discover businesses. He explores answer engine optimization (AEO), AI search, trust signals, reviews, and the marketing systems that help teams move faster without sacrificing quality.

If you're leading marketing for a multi-location business, this episode offers a practical framework for preparing your team for the next wave of AI.

AI isn't replacing great marketers.

It's amplifying the ones who already understand their business.

In this episode of The Agentic CMO, Tim Shea, Founder & CEO of Latticework Insights, explains why the biggest obstacle to AI adoption isn't choosing the right model. It's building the right data foundation. He shares why marketers need to align on metrics before they automate workflows, how AI and human intuition work best together, and why experimentation has become one of the most valuable skills in modern marketing.

If you're trying to separate AI hype from practical strategy, this episode offers a realistic roadmap for building AI into your organization without losing sight of what actually drives growth.

The AI conversation has shifted.

It's no longer about choosing between ChatGPT, Claude, Gemini, or the latest model. It's about building AI systems that actually deliver business results.

In this episode of The Agentic CMO, our own CMO, Deepak Bahree, shares why marketers need to stop focusing on AI models and start focusing on outcomes. He explains how AI is reshaping customer discovery, why local trust signals matter more than ever, and how multi-location businesses can build connected AI workflows that generate measurable growth.

If you're trying to understand where AI marketing is headed next, this episode provides a practical framework for moving beyond experimentation and into execution.