Uncovering Aha! | Data-Savvy Brand Strategy

The Aha Bowl: How data models built for sports can drive informed marketing decisions


Listen Later

Callahan’s senior business analyst built his own statistical model to investigate the college football ranking system. In this episode, he explains his method, and how it could be applied to a business’ own marketing and analytics efforts.

...more
View all episodesView all episodes
Download on the App Store

Uncovering Aha! | Data-Savvy Brand StrategyBy Callahan agency