Cyber Security District

The AI Deepfake Problem Is Worse Than You Think | Marco Ramilli | Cyber Security District


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In this episode of Cyber Security District podcast, we speak with Marco Ramilli, a cybersecurity visionaire, TEDx speaker, and founder of IdentifAI, a deepfake detection company working at the intersection of AI, trust, and digital identity. From writing early sandboxing papers to leading cyber defense teams and selling his previous startup to VirusTotal (Google), Marco has spent the last two decades safeguarding digital borders.

At IdentifAI, he’s now taking on one of the biggest threats of the AI era: manipulated content. Whether it’s fake insurance claims, fraud in football scouting, or synthetic identities onboarding to banks, his platform uses AI to detect AI: verifying whether images, voices, or videos were generated by humans or machines.

In this episode, Marco shares his founder story, why he believes the shift from deterministic to probabilistic computing will reshape cybersecurity, and how his latest startup scaled to enterprise use cases within a year.

In this episode, we cover:
  • Marco’s hacking origin story and first run-in with his university
  • Researching malware and voting systems at UC Davis
  • Founding his first cybersecurity company in Italy when the market wasn’t ready
  • Bootstrapping a business through 3+ years of break-even before momentum hit
  • Early ransomware response and reverse-engineering threats
  • Getting acquired by Tinexta and integrating into VirusTotal
  • Building IdentifAI to detect deepfakes using AI-powered forensics
  • From onboarding fraud to football scouting scams,  real use cases
  • The rise of “digital performers” and the ethics of synthetic content
  • Why deterministic cybersecurity tools are no longer enough
  • The philosophical shift security teams must make to handle probabilistic models
  • Advice for scaling startups, hiring A-players, and letting go as a founder
  • His signal message to CISOs: curiosity will save us
  • Timestamps:

    00:00 – Intro

    00:14 – Meet Marco Ramilli
    01:00 – Hacking the campus network (with a for loop!)
    02:15 – Getting caught, and hired for cyber research
    03:10 – Reverse engineering malware at UC Davis
    04:30 – Cybersecurity in Italy: too early, too expensive
    05:45 – Why compliance was seen as a cost
    06:20 – Building a company just to be the “owner of his time”
    07:00 – Early business struggles & staying focused
    08:30 – Why saying “no” saved his startup
    10:10 – On embracing failure and learning from loss
    11:30 – Curiosity, discomfort, and moving to the U.S.
    13:00 – Sleeping on floors and working without backup
    14:00 – Founding Yoroi, growing from 4 to hundreds of employees
    15:30 – The ransomware era and massive inbound traction
    16:45 – Sandboxing: research, papers, and real-world applications
    18:00 – Joining Google via acquisition
    19:30 – Startup phases and letting go as a founder
    21:00 – Hiring advice: don’t save money on great people
    23:00 – Launching IdentifAI: how a fake Pope jacket sparked a real mission
    25:00 – Building AI to detect AI: early model design
    27:00 – From 80% to 96% accuracy in deepfake detection
    28:00 – Why images are more dangerous than text
    29:45 – The weaponization of synthetic media
    31:20 – How IdentifAI detects voice, image, and video manipulation
    32:45 – Use cases: banking KYC, insurance fraud, and football scouting
    35:00 – API-first strategy and enterprise readiness
    36:30 – “Digital Performers” and the ethics of representation
    37:30 – Real-time meeting detection via agents
    39:00 – Why probabilistic AI is changing the rules
    40:00 – How cybersecurity must evolve to deal with uncertainty
    43:20 – Deployment flexibility: on-prem or private cloud
    46:20 – The philosophical challenge of non-deterministic systems
    49:30 – Final message to CISOs: stay curious

    Connect with the guests:

    • Marco Ramilli: https://www.linkedin.com/in/marcoramilli/
    • Website: https://identifai.net/
    • Follow Cybersecurity District:

      • Laurens Jagt on LinkedIn: https://www.linkedin.com/in/laurensjagt/
      • Website: https://www.cybersecuritydistrict.com/
      • All channels & newsletter: https://beacons.ai/cybersecuritydistrict
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