In this latest episode of Interlinks, I sit down with Hamish Mackenzie, founder of Newspace AI, to explore how supply chain leaders can cut through the hype surrounding artificial intelligence and start leveraging its real potential—today. With a pragmatic lens, Hamish breaks down how generative AI differs from past tech waves, why it's not just another buzzword, and how it can be harnessed to drive actual business value, particularly in operations, planning, and decision-making.

Together, we tackle the myths, risks, and actionable opportunities that AI presents in the supply chain context. From practical use cases like truckload optimization to deeper reflections on ethics, compliance, and the shifting skillsets required of future professionals, this episode is a candid conversation for leaders who want to move from theory to execution. If you’re wondering where to start, how to experiment safely, and what pitfalls to avoid, you’ll find strategic guidance here.

From the Macro to Micro Strategist™ perspective, AI is not just a technical upgrade—it’s a strategic inflection point. In a world shaped by geopolitical turbulence, economic realignment, and systemic uncertainty, AI offers the potential to transform noise into signal, and inertia into action. As a strategic lever, it enables faster scenario planning, sharper decision-making, and the agility needed to stay competitive in volatile global markets.

Hamish and I will also be co-hosting an Interlinks Breakfast Forum on “AI in the Supply Chain: A Pragmatic Approach,” taking place online at 8:30am (Dublin time) on September 30th. If you’d like to join this interactive session, please email me at [email protected] to request an invitation. You can also continue the conversation on Reddit at r/interlinkspodcast. And if you're a manufacturing or distribution leader navigating global complexity, connect with me—I'm Patrick Daly, the Macro to Micro Strategist™. Let’s turn turbulence into clarity.

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