Branding expert Lucy O’Reilly explains how combining clear strategy with thoughtful AI use helps small businesses build authentic brands, make better decisions, and grow with confidence.
Key Topics:
- Start with brand strategy before marketing or design
- AI as a support tool, not a replacement for human thinking
- Using AI for research, content, and customer insights
- Risks of over-relying on AI for strategic decisions
- Building a human, memorable brand through storytelling
- Role of tools like ChatGPT, Claude, and design platforms
- How strategy drives consistent, effective marketing
- Balancing automation with human input for sustainable growth
After a career in international event management and a long break raising her boys, Lucy returned to education in her 40s to study digital technology, before launching her business and carving out a space that blends deep brand strategy with high-converting design. Today, she’s known for helping service-based business owners move beyond DIY branding and “good enough” websites, into a more confident, strategic online presence that attracts the right clients and supports real growth.
Her work goes far beyond aesthetics. Through her signature frameworks and programmes, Lucy guides clients through clarity on who they serve, what they stand for, and how to communicate their value, before translating that into brands and websites that convert.
Lucy is particularly passionate about supporting women at a pivotal stage in life and business, those stepping away from corporate roles or ready to scale what they’ve built, helping them back themselves, own their expertise, and build a business that matches their ambition.
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Design for growth
Keywords
Brand Strategy, AI in Business, Digital Marketing, Content Creation, Entrepreneur Tips, Business Growth, AI Tools, Market Research, Brand Identity, Website Design
Resources:
Claude
Squarespace
Kajabi
Fathom.ai
ChatGPT
Blaze
