Everyone thinks they're an AI expert because they can write a prompt. (Or thinks they need to hire a “Prompt Engineer”). But Kevin Barber exposes the truth: prompting isn't expertise; it's trial and error. 

Real AI leverage comes from problem framing, system design, and workflow integration that drives outcomes, not just outputs. Learn what separates teams that copy-paste ChatGPT prompts from those building AI competency that actually scales.