AI can design your ads, build your funnels, and optimize your campaigns. So what's left for marketers to do?

Everything that actually matters.

AI is eating execution, but it can't fix your positioning. It can't define your strategy. It can't understand what your customers actually care about or why they'd choose you over a competitor.

When every company has access to the same AI tools generating content at the same speed, strategy becomes your only real differentiator.

In this episode, Kevin Barber breaks down the human skills that survive in an AI-saturated world. He walks through what gets automated, what stays irreplaceably human, and the new skill stack CMOs need to build to lead AI-powered marketing teams.

Most companies don't have an AI problem: They have a shipping problem.

AI generates content in seconds. But somehow, it still takes your team weeks (or never) to publish anything. Strategies sit in docs. Insights never become actions. Outputs pile up unused.

The issue isn't the model. It's the last mile: the gap between AI output and executed work.

In this episode, Kevin Barber breaks down the places AI execution dies inside companies. He walks through what an AI-first workflow actually looks like, how to diagnose where your outputs are getting stuck, and the leadership changes needed to unlock shipping velocity.

If your team generates AI work but struggles to ship it, this episode is your blueprint.

Everyone thinks they're an AI expert because they can write a prompt. (Or thinks they need to hire a “Prompt Engineer”). But Kevin Barber exposes the truth: prompting isn't expertise; it's trial and error. 

Real AI leverage comes from problem framing, system design, and workflow integration that drives outcomes, not just outputs. Learn what separates teams that copy-paste ChatGPT prompts from those building AI competency that actually scales.

Most SaaS companies think they need to hire AI experts to transform their business. But do they? Kevin Barber breaks down why the real AI talent gap isn't about recruiting data scientists. Instead, you need to upskill the team you already have. Learn how winning companies are turning their existing teams into AI-ready talent.

The smartest AI models still produce junk if they're fed junk. Most SaaS startups are getting some value from their AI tools... but they're leaving massive potential on the table. Kevin Barber shows you why AI performance isn't just about prompts or models; it's about data and context. Learn how to structure your inputs and train your AI so your tools can produce quality content for your brand.  

Businesses complain AI feels generic—because it is. They never fed it brand data, customer tone, or internal insights. Kevin Barber shows you how to teach AI your company's DNA so it stops sounding like the internet and starts sounding like you. Learn why generic AI produces generic results, and how the smartest SaaS companies are building brand-trained systems that actually understand their voice, customers, and strategy.

Here's the tool Kevin references in the episode! Click Here

Are you still stuck wrestling with ChatGPT to get it to produce mediocre results? If so, you're falling behind. In this episode, Kevin Barber breaks down the shift from "AI as a tool" to "AI as a teammate" and shows you how to implement Agentic AI systems that turn data into revenue-driving action.

Are you accidentally creating AI-generated content that lowers your brand value and drives prospects away? In this episode, Kevin Barber exposes the "slop layer" problem killing marketing ROI. Learn his framework for using AI strategically to create content that cuts through the clutter and drives actual pipeline growth.

Most companies struggle with bottlenecks that come from human capacity limits. If you want to grow this year and beyond, you need to integrate AI into every step of the process to boost human employee efficiency and optimize your workflows. In this episode, Kevin Barber shows you how to build AI systems that replace or enhance every single part of your growth team.

Most B2B SaaS leaders are treating AI adoption as a nice-to-have upgrade or a few tools they can throw their team. Kevin Barber reveals why AI fluency is now a strategic necessity. In this episode, he'll give you the strategy and framework you need to drive company-wide AI adoption and build a foundation for growth.