Gary Vaynerchuk says you should be trying to put yourself out of business before someone else does... but how do you innovate without destroying what's already working? Kevin Barber reveals the framework for strategic self-disruption, why AI adoption is the ultimate test case, and how to future-proof your SaaS business.

Most B2B SaaS companies scatter their marketing across multiple offers and still struggle to convert cold traffic into customers. Kevin Barber reveals Russell Brunson's linchpin framework and shows you how to identify the one core offer that should anchor your entire marketing engine.

Is traditional search dying? Zero-click searches dominate over 57% of Google queries and more people are searching on Reddit and TikTok than ever... so what do we do? Kevin Barber reveals why B2B SaaS companies can't rely on SEO anymore, what types of content actually still work today, and the strategic pivot that will help your business thrive in this AI-first world.

Kevin Barber reveals why most calls to action are conversion killers and how the "glass door" principle can transform your website's performance overnight.

You'll discover:

• Why "Get a Demo" is sabotaging your lead generation (and what to say instead)
• The glass door metaphor that makes CTAs irresistible
• Kevin's shopping mall test for identifying weak calls-to-action
• How to avoid accidental clickbait that damages your brand
• The two fatal CTA flaws

Real examples included: From BMW's "Ultimate Driving Experience" to Tony Robbins' meeting power, Kevin breaks down exactly what makes prospects click versus scroll past.

Perfect for anyone tired of low conversion rates despite decent traffic numbers. Sometimes the smallest copy changes create the biggest results.

Bonus: Kevin teases a CTA-fixing AI tool coming to Lean Labs' free resources!

Struggling with low conversion rates despite decent website traffic? Most founders think they need more traffic when they actually need better messaging. Kevin breaks down the difference between commodity messaging that gets ignored and advisory messaging that builds trust. Kevin Barber reveals why most B2B companies are addicted to word-of-mouth referrals and can't crack the code on cold audience marketing.

You'll discover:

• Why most of your target market isn't ready to buy (and how to reach them anyway)
• The fatal flaw in most cold outreach: pitching solutions to people who don't know they have problems
• Chet Holmes' demand generation pyramid and how to message each level
• Kevin's elevator pitch formula that actually starts conversations

The bottom line: Stop selling your solution to cold audiences. Start educating them about their problems and the changes they need to make. Traffic follows traction, not the other way around.

Most B2B websites fail because they lead with features instead of pain points. In this episode of our freshly rebranded show, Repeatable Growth (FKA "Growth Team Radio"), Kevin Barber reveals the three-level problem framework that transforms commodity websites into conversion machines.

You'll discover:

• Why 90% of innovative brands are using commodity messaging (and losing to competitors)
• The "that's right" test that validates your problem positioning
• How to break buyers out of their current solution mindset
• The fatal flaw most advertising agencies make with cold audiences
• Kevin's kung fu ninja move for problem-level messaging

The bottom line: Before you can sell your solution, you need to become a champion of the problem you solve. Stop pushing features and start advocating for your buyer's biggest pain points.

Perfect for founders, CMOs, and marketers ready to transform their messaging from forgettable to magnetic.

Uncover how leading brands are combining AI tools with human creativity to produce better content faster. Get practical tips for implementing AI in your content workflow while maintaining your brand's unique voice.

Explore why keeping customers is becoming more valuable than finding new ones in today's market. Learn proven strategies for turning your existing customer base into a growth engine through strategic retention marketing.

You’ve got 7 minutes—let’s fix your marketing ROI. Kevin Barber delivers three rapid-fire strategies that can boost conversions, double your impact, and stop you from throwing cash at broken systems. From landing page flops to lead gen misfires, we’re breaking it all down FAST. 

Get your baseline metrics with our free tool at www.growthgrader.com!!

Are you pouring cash into marketing that isn’t working? Kevin Barber reveals why most brands try to scale broken systems—and how to fix it before you burn through your budget. We’re diving into marketing maturity, customer acquisition cost (CAC) realities, and the hidden gaps killing your ROI. 

Get your free marketing maturity score at www.growthgrader.com!