The AI Guy Podcast

EP40: $250,000 Is What the Wealthy Spend on Longevity Care—How Small Practices Can Capture It.

STAT News (Oct 6, 2026) reports prestigious nonprofit hospitals are opening cash-pay longevity clinics: Northwestern Medicine (Human Longevity Clinic, $5,500/yr package), Weill Cornell (12-month cash-pay Longevity Medicine Program), and the Mayo Clinic (building a 300-patient unit). CNBC (Sept 29, 2026) notes wealthy Americans spend up to $250,000/yr on longevity care, with boutique memberships from $8,000-$19,000/yr (Human Longevity) to $40,000/yr (Equinox Optimize). 800+ US longevity clinics; UBS projects $8 trillion by 2030; concierge retainers $4,000-$45,000/yr.

In this episode, Marcus and Jules walk the 4-step functional-medicine SMB playbook: (1) build a 3-tier cash-pay membership ladder, (2) create the health-trajectory story with tools you already own (DEXA, VO2 Max step, Quest/LabCorp panel, Oura/Whoop), (3) lock the cash-pay no-insurance retainer model, and (4) position against the hospital wave with a local bend-the-curve narrative and 90-day member-first waitlist.

Includes: the parallel SMB playbook article (ai.advalorem.io/reports), the 3 AdValorem implementation packages, and the Discord CTA for a free 1-on-1 with Val.

Voices and content are AI-generated.

EP39: OpenAI Just Gave Every Small Business a $100/Month AI Employee That Never Sleeps.

On September 29, 2026, OpenAI launched Dots at DevDay - always-on AI agents powered by GPT-6 Astra that run on their own cloud computers, connect to 4,000+ apps via ChatGPT plugins, and keep working on tasks even when your device is off. The first dot is included at no extra cost for ChatGPT Pro ($100/mo) and Business Premium ($100-125/user/mo) users in eligible markets. Users can set permission boundaries (allow/block/require approval) per app.

In this episode, Marcus and Jules walk the 4-step e-commerce SMB playbook: (1) pick your first dot's job, (2) connect the 3 apps that matter most, (3) set permission boundaries, and (4) measure the hours you were the human router.

Includes: the parallel SMB playbook article (ai.advalorem.io/reports), the 3 AdValorem implementation packages, and the Discord CTA for a free 1-on-1 with Val.

Voices and content are AI-generated.

EP38: AI Agents Just Started Checking Out. Capture the $1T Market Now.

On September 28-29, 2026, Shopify opened its WebMCP suite to the checkout stage, giving browser-based AI agents the ability to read, update, and submit a purchase - including Shop Pay - while the buyer still confirms in the UI. At the same time, Mastercard rolled out Agent Pay with a new trust and intelligence score that tells banks and merchants whether a transaction was initiated by an AI agent, and Checkout.com answered the emerging protocol landscape with a dedicated MCP server that supports ACP, Google AP2, and Mastercard Agent Pay in one abstraction.

In this episode, Marcus and Jules walk the 4-step e-commerce SMB playbook: (1) activate the three Shopify WebMCP checkout tools, (2) embed Mastercard Agent Pay trust scores, (3) hedge your protocol choice with Checkout.com, and (4) optimize the buyer-confirmation flow.

Includes: the parallel e-commerce SMB playbook article (ai.advalorem.io/reports), the 3 AdValorem implementation packages, and the Discord CTA for a free 1-on-1 with Val.

Voices and content are AI-generated.

EP37: Your IT Department Just Became a One-Day AI That Lives in Slack.

On October 1, 2026, ServiceNow launched Flow — a conversational AI-native service desk that deploys in one day with no infrastructure, no implementation project, and no employee training. It operates natively inside Slack and Microsoft Teams, connects to 100+ systems via pre-built connectors, and lets you turn any resolved request into a permanent automated workflow with a single click. Consumption-based pricing, free during Controlled Availability.

In this episode, Marcus and Jules walk the 4-step SMB playbook: (1) audit your interruption load, (2) pick your channel, (3) start with the top 3 repetitive requests, (4) measure the deflection rate at 30 days.

Includes: the parallel operations SMB playbook article (ai.advalorem.io/reports), the 3 AdValorem implementation packages, and the Discord CTA for a free 1-on-1 with Val.

Voices and content are AI-generated.

EP36: Meta Just Gave Every Small Business a $20-A-Month AI Employee That Works in the Tools You Already Use.

On September 29, 2026, Meta launched Muse for Small Business -- a version of its Muse AI agent built for the workplace. The key capability: it connects to the software you already run on (QuickBooks, Canva, Slack, Asana, Zoom, Stripe and 15 more), plus your Meta ad account and professional Instagram/Facebook profiles, and works toward a goal you give it. Free with a weekly usage limit, then paid tiers (about $20/mo and $100/mo).

In this episode, Marcus and Jules walk the 4-step SMB playbook: (1) start on the free tier and learn where the limit is, (2) connect your core tools first -- three, not fifteen -- (3) give the agent a goal, not a task, and (4) measure the glue: the hours you were the human router between your tools before, versus now. Muse for Small Business is in limited testing, mostly in the U.S. and Canada.

Includes: the parallel cross-tool SMB playbook article (ai.advalorem.io/reports), the 3 AdValorem implementation packages, and the Discord CTA for a free 1-on-1 with Val.

Voices and content are AI-generated.

EP35: Meta Just Put a $15-a-Month AI Employee On WhatsApp. It Answers Your Customers 24/7.

On September 15, 2026, Meta launched Meta One -- its subscription brand across Instagram, Facebook, WhatsApp, and Meta AI. The core Meta AI experience stays free. What changes for small businesses: the business bundles, starting at $14.99 a month (Essential), give SMBs MORE access to the Meta Business Agent on WhatsApp, an AI that answers your customers 24/7, plus a verified badge and impersonation protection (pending verification).

In this episode, Marcus and Jules walk the 4-step SMB playbook: (1) pick the right tier -- most should start on Essential at $14.99, (2) set up WhatsApp Business, the Meta Business Agent, and apply for verification, (3) train the agent on your catalog, FAQs, and website, and route complex cases to humans, (4) measure for 30 days and decide whether to upgrade to Advanced at $49.99.

Includes: the parallel SMB playbook article (ai.advalorem.io/reports), the 3 AdValorem implementation packages, and the Discord CTA for a free 1-on-1 with Val.

Voices and content are AI-generated.

EP34: Your APIs Can Now Bill the Robots. For a Fraction of a Cent.

Block just joined the x402 Foundation and contributed Bitcoin Lightning to the open AI-agent payment standard. In the last 30 days, x402 processed 75.41 million payments totaling $24.24 million across 94,000 buyers and 22,000 sellers -- mostly sub-dollar, machine-to-machine. The average payment is about thirty cents.

In this episode, Marcus and Jules break down the 4-step SMB playbook to put a meter on your highest-value digital action: (1) pick a meter-able action you already sell -- a query, a report, a generation, a price check, (2) wrap it in a 402 response, (3) choose your settlement rail -- Coinbase's public facilitator does the first 1,000 payments a month for free, then one thousandth of a dollar each, while Stripe's x402 takes one and a half percent per successful charge, (4) price it and measure for 30 days.

Includes: the parallel SMB playbook article (ai.advalorem.io/reports), the 3 AdValorem implementation packages, and the Discord CTA for a free 1-on-1 with Val.

Voices and content are AI-generated.

EP33: Your Dead After-Hours Line Just Became a 24/7 Booking Engine.

800.com just shipped a live AI Receptionist (800 AI Agents) that now books Calendly appointments during the call -- checking live availability, offering open times, and booking the slot on the original call, following your event-type rules. It is available now on every 800.com plan with AI Agents enabled. For home-service providers, clinics, salons, law firms, and advisors, the after-hours line is no longer a voicemail box. It is a 24/7 booking engine.

In this episode, Marcus and Jules break down the 4-step SMB playbook: (1) audit your missed calls and value the leak with your average ticket + close rate, (2) build one Calendly event type that matches how you actually book, (3) enable an 800 AI Agent and connect the event type (AI Starter $49/mo, AI Grow $124/mo + onboarding, AI Pro $249/mo; base 800 number $49/mo; Calendly ~$12/mo/user), and (4) measure for 30 days -- bookings, after-hours split, handle time, revenue per booked call -- then re-tune.

Includes: the parallel SMB playbook article (ai.advalorem.io/reports), the 3 AdValorem implementation packages, and the Discord CTA for a free 1-on-1 with Val.

Voices and content are AI-generated.

EP32: The Robot Shopper Just Moved Into Google. Your Product Feed Decides If It Buys From You.

Google expanded its Universal Commerce Protocol (UCP) "native checkout" rollout to more US retailers this week. Shoppers can now complete a full purchase -- cart, checkout, Google Pay -- inside Search AI Mode and the Gemini app, without ever visiting your site. The rollout covers hundreds of thousands of brands, and eligible Shopify products are automatically enrolled unless you opt out.

In this episode, Marcus and Jules break down the 4-step e-commerce playbook: (1) audit your product feed in Google Merchant Center (title, description, image, price, availability, GTIN/UPC), (2) clean and enrich the data with one canonical page per SKU + schema.org Product, (3) decide your native-checkout stance (on or off, via Shopify Sales channels > Agentic), and (4) monitor and measure the orders that come in from Google AI Mode.

We talk 20+ partners (Shopify, Etsy, Target, Wayfair, Best Buy, PayPal, Visa, Stripe, AmEx), the auto-enrollment default for Shopify stores, and how a clean feed becomes a free second storefront.

Includes: the parallel SMB playbook article (ai.advalorem.io/reports), the 3 AdValorem implementation packages, and the Discord CTA for a free 1-on-1 with Val.

Voices and content are AI-generated.

EP31: 4 Ways to Turn a $29 Blood Test Into Recurring Revenue.

Humanity + Quest Diagnostics just made a $29 biological-age add-on available in over 2,000 US labs. The model is trained on 306,000+ UK Biobank participants with an 11.6-year follow-up, and 80% of customers say they intend to retest in 6-12 months. That is a customer-lifetime loop for any wellness-adjacent small business.

In this episode, Marcus and Jules break down the 4-step playbook: (1) secure a CLIA-certified lab partner, (2) bundle the test into an existing membership, (3) design a 6-12 month retest cadence into pricing, and (4) deploy an AI interpretation layer that turns raw biomarker panels into a 3-page action plan.

We talk longevity clinic market size ($6B in 2026 to $9.55B by 2030), the fastest-growing service segment (20.6% CAGR), and how a single $29 add-on becomes a recurring revenue engine for functional-medicine clinics, chiropractic, PT, sports-performance studios, concierge GPs, and supplement retailers with a lab partner.

Includes: the parallel SMB playbook article (ai.advalorem.io/reports), the 3 AdValorem implementation packages, and the Discord CTA for a free 1-on-1 with Val.

Voices and content are AI-generated.