In this episode of The AI Marketing Coach, Carmela Fortin breaks down the new reality: your audience isn’t meeting your message first—AI is.

Today’s buyers want answers fast. They use tools that don’t read your site—they summarize it. They compress your value, reinterpret your tone, and decide what gets shown before a human ever clicks.

If your content isn’t structured for that layer, it gets ignored—or worse, misrepresented.

This episode covers:

• ​Why your content must be designed for language model interpretation
• ​The exact signals AI systems look for (and how to control them)
• ​How to structure your pages so you’re quoted accurately—not lost in compression
• ​The technical shift from keyword SEO to clarity-driven visibility
• ​A real-world example of how simple structural changes led to 10X more AI mentions

📊 62% of B2B buyers use AI during research🔍 47% of search queries now trigger AI-generated responses💡 If your messaging isn’t built for AI visibility, it’s invisible

This episode is a strategic reset for anyone serious about getting seen and staying relevant in an AI-first internet.

🎁 Check out the free AI Visibility Audit:https://seattlestartupcoaches.com/blog/f/the-ai-visibility-messaging-self-audit-are-you-ready🔗 Subscribe, share, and tag someone who still thinks “posting more” is the answer.

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In 2025, your buyer’s first impression of your brand isn’t happening on your website—it’s happening inside their AI assistant.

In this episode of The AI Marketing Coach, executive marketing strategist and AI growth expert Carmela Fortin breaks down the quiet truth reshaping your entire go-to-market strategy: the AI systems that now influence which companies get seen, summarized, and selected—long before a buyer ever clicks.

This isn’t hype. It’s a shift in power from the funnel to the filter.

Carmela brings over 15 years of experience leading marketing strategy and AI transformation for fast-growth startups and B2B tech companies.

In this episode, she unpacks a tactical, no-BS framework for how modern marketing teams are adapting—not just to use AI tools, but to align their entire brand presence with how AGI systems interpret and relay information.

You’ll learn:

• How to build visibility through AI—not just for SEO, but for AI summarization, source ranking, and content recall

• What makes your messaging “AI-legible,” and how to audit it fast

• Why structured clarity beats clever copy—and how to write for summarizers without sounding robotic

• How to train AI models on your voice and value so they advocate for you at scale

• AGI-level moves that forward-thinking marketers are already deploying to prioritize channels, remix thought leadership, and execute full-funnel strategy without the bloat

  
  

This isn’t just about prompts or productivity hacks. It’s about being findable, quotable, and trusted—by both machines and humans.

Whether you're a founder building from zero or a CMO leading a lean team through AI disruption, this episode arms you with strategy that’s one step ahead of the algorithm.

Hit follow so you never miss a smarter way to market. Share this with someone who’s secretly still writing their own social posts—bless them—and tag me if something in this episode hit hard.

And always appreciated, smash that like button if this lights your AI fire.

Need an AI Audit for some AI Marketing self awareness? We've got you covered here:

https://seattlestartupcoaches.com/blog/f/the-ai-visibility-messaging-self-audit-are-you-ready

Are you drowning in tasks but still struggling to grow your business? The problem might not be which AI tool to use—it’s how you’re spending your time.

In this episode of The AI Marketing Coach Podcast, we’re flipping the script on AI adoption. Instead of searching for the perfect tool, we’re diving into how productivity and prioritization lead you to the right AI solutions—naturally.

✅ Learn the $10, $100, and $10,000 task framework (and why most business owners are stuck doing the wrong ones).
✅ Discover how AI “thinks” and how you can apply that mindset to work smarter, not harder.
✅ Do a live productivity exercise with me to uncover hidden inefficiencies in your day.
✅ Hear real-world examples from startups, small businesses, farmers market vendors, and service providers on how they broke free from busywork.

🚀 Whether you’re a founder, a small business owner, or a service provider, this episode will help you clear the clutter, focus on growth, and find the AI tools that actually fit your business.

🔊 Listen now and take back control of your time!

#AIForBusiness #ProductivityHacks #WorkSmarter #SmallBusinessTips #EntrepreneurMindset

Micro-Automations: The Game-Changing Future of AI Marketing

🎙️ The AI Marketing Coach Podcast

Join host Carmela Fortin as she dives into the world of micro-automations and how they’re revolutionizing AI marketing. In this episode, you’ll discover how these small, laser-focused automations can create massive impact, driving growth, efficiency, and smarter marketing strategies.

Carmela shares insights on:

✨ Predictive models that keep customers coming back

✨ Real-time content adaptation to meet your audience where they are

✨ The power of unsupervised AI in uncovering game-changing customer insights

But that’s not all—she also explores what’s next in the evolving AI marketing ecosystem, including the role of quantum AI and how to navigate the challenges of change management when adopting cutting-edge tech.

If you’re ready to stay ahead of the curve and turn bold ideas into real-world results, this episode is for you.

Hit play and learn how to harness the transformative power of micro-automations to redefine your marketing game.

Be ready for Future Forward takeaways for you and your team:

- Microautomations can focus on specific high-impact actions.

- The future of marketing is about creating ecosystems.

- Retention revenue is crucial for sustainable growth.

- Real-time content adaptation enhances customer engagement.

- Unsupervised AI reveals hidden patterns in customer behavior.

- Quantum AI is redefining marketing possibilities.

- Leaders must prepare their teams for AI integration.

- Small, tactical changes can lead to exponential growth.

- AI identity marketing tailors content to evolving user interactions.

- Embracing change management is essential for success.

Chapters

00:00 Introduction to Micro Automations in AI Marketing

07:26 The Importance of Smart Automation

12:49 Real-Time Content Adaptation

18:34 The Future of AI Marketing Ecosystems

24:40 Quantum AI and Hyper-Personalization

29:59 Micro Automations in Action

36:10 Conclusion and Call to Action

🎧 Listen now on Spotify and Apple Podcasts

https://www.instagram.com/seattlestartupcoach/

https://www.seattlestartupcoaches.com

The AI Marketing Coach: Building Stronger Foundations for the Future of Marketing

Host: Carmela Fortin, CEO of The AI Marketing Coach & Seattle Startup Coaches

Visit ⁠SeattleStartupCoaches.com⁠ for more resources.

Instagram: ⁠@SeattleStartupCoach⁠

Episode Summary

In the inaugural episode of the AI Marketing Coach podcast, host Carmela Fortin dives into the transformative impact of AI marketing on businesses of all sizes. This episode emphasizes the need for a strategic approach to AI, focusing on actionable metrics like Customer Lifetime Value (CLV) and how AI can drive automation and collaboration. Listeners will learn about building effective go-to-market frameworks, leveraging AI-powered tools, and embracing a future of marketing shaped by smarter, more human-centered technology.

Carmela also provides practical affirmations and insights to empower marketers to thrive in the evolving world of AI integration.

• ​AI marketing is about empowering users and teams, not just relying on tools.
• ​Strategy is as crucial as technology for successful marketing campaigns.
• ​Understanding Customer Lifetime Value (CLV) is essential for long-term business growth.
• ​Metrics should inform decisions, not just generate data.
• ​AI enhances customer relationships through personalized experiences.
• ​A well-built go-to-market framework aligns teams and drives success.
• ​AI is accessible and valuable for small businesses, not just enterprises.
• ​Collaboration across teams improves the effectiveness of marketing efforts.
• ​Adopting AI requires a mindset shift and focus on outcomes.
• ​Daily affirmations help marketers stay focused on impactful work.

00:00- Introduction to AI Marketing Coaching

07:40- The Importance of Metrics in AI Marketing

16:11 - Building a Collaborative Team with AI

22:00- Go-to-Market Framework: Navigating AI Marketing

27:48- AI for All: Accessibility Beyond Big Companies

33:58- Closing Thoughts and Affirmations for Success

• ​"The right roadmap can turn fear into focus."
• ​"Your CLV is the heartbeat of your business."
• ​"Marketing is to make money. Say it with me."
• ​Unlocking the Power of AI in Marketing
• ​Navigating the AI Marketing Landscape
• ​The Future of Marketing: Metrics, Tools, and Teamwork

Subscribe to the AI Marketing Coach podcast to stay ahead of the curve in AI integration. Share this episode with your team and start building your roadmap to smarter, more strategic marketing today!

AI marketing, customer lifetime value, marketing strategy, automation, metrics, go-to-market framework, marketing tools, team collaboration, future of marketing, AI integration