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The AI & Marketing Podcast for Local Businesses
The AI & Marketing Podcast for Local Businesses episodes
- What To Expect When Hiring A Website Designer | Part 3
In this third part of the "What to Expect When Hiring a Web Designer" series, Adam and Josh cover:
Timeline and Project Management: Emphasising realistic timelines for web design projects.
Design Process and User Experience (UX): Discussing how agencies create designs using wireframes and prototypes, the importance of user-focused and mobile-responsive designs, and comparing custom designs to pre-built templates.
Content Creation and Integration: Outlining who is responsible for creating content, the role of copywriting, images, and videos, and the significance of SEO-friendly content for effective website structure.
The episode provides practical insights into working with web designers for a successful project.
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: [email protected] | www.websitedesigners.london
Josh for SEO: [email protected] | www.improvemysearchranking.com
14 min - What To Expect When Hiring A Website Designer | Part 2
This episode, part 2 of "What to Expect When Hiring a Web Developer," covers three main topics:
Timeline and Project Management: The importance of setting realistic timelines, meeting deadlines, and using tools like Trello or Asana for smooth communication and project tracking.
Design Process and User Experience (UX): How agencies create user-friendly designs using wireframes, prototypes, and the pros and cons of custom designs vs. templates, with a focus on mobile responsiveness.
Content Creation and Integration: Clarifying roles in content creation between agency and client, and emphasising the need for SEO-friendly, engaging content.
The episode provides key insights into managing web development projects effectively.
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: [email protected] | www.websitedesigners.london
Josh for SEO: [email protected] | www.improvemysearchranking.com
21 min - What to Expect When Hiring a Website Designer | Part 1
In this multi-part series of 'What to Expect When Hiring a Website Designer,' we'll explore the key steps and insights you need before hiring a professional to create or redesign your website.
Whether it's your first time working with a designer or you're refining your current site, this series will equip you with the knowledge to make informed decisions at every stage.
In this episode, we explore:
- Initial Consultation and Discovery Process: Learn how website designers understand your business needs and goals, and why asking the right questions upfront sets the foundation for success.
- Defining the Scope of the Project: Discover the importance of establishing clear project requirements, discussing functionality, features, and the user experience, and defining your target audience.
- Understanding the Pricing and Payment Structure: We break down different pricing models (fixed price, hourly rates, retainers), budgeting for additional costs like hosting, maintenance, and SEO, and how typical payment milestones and contracts work.
By the end of this episode, you'll be well-equipped to start your website project with confidence, knowing exactly what to expect at each stage of hiring a designer.
Don’t miss this comprehensive guide—tune in to the full series and take your business's online presence to the next level!
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: [email protected] | www.websitedesigners.london
Josh for SEO: [email protected] | www.improvemysearchranking.com
23 min - What To Expect When Hiring A SEO Agency? | Part 4 of 4
In this episode of 'what to expect when hiring a SEO agency', we're diving deep into the world of SEO agencies and what you should anticipate when hiring one to boost your online presence.
Join us as we explore:
- Backlink Profile Review: Understand the importance of evaluating your website's backlink profile and how it can influence your SEO success.
- Competitive Analysis: Learn how SEO agencies use competitive analysis to craft strategies that outshine your rivals.
- Moz Domain Authority: Discover what Moz Domain Authority is and why it’s crucial for your website’s credibility and ranking.
- Conversion Rate and SEO Optimized Landing Page Design: Find out how creating a conversion rate and SEO-optimized landing page can drive more leads and sales.
- Content Production: Get insights into the role of high-quality content production in your overall SEO strategy.
By the end of this episode, you’ll be equipped with the knowledge to make informed decisions when hiring an SEO agency. Expect to learn practical tips, key industry insights, and actionable advice that will help you choose the right partner to elevate your business's online visibility.
Don’t miss out on this essential guide to hiring an SEO agency. Tune in now and take the first step towards dominating your local market!
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Useful Links:
https://moz.com/domain-analysis
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: [email protected] | www.websitedesigners.london
Josh for SEO: [email protected] | www.improvemysearchranking.com
14 min - What To Expect When Hiring A SEO Agency? | Part 3 of 4
Welcome to part 3 of the 4 part series of 'what to expect when hiring a SEO agency'.
In today’s episode, we’re delving into the nitty-gritty of Technical SEO. If you've been struggling with the technical aspects of SEO, this episode is a must-listen.
We’ll cover:
- Technical SEO Audit and Fixes: Learn how to conduct a comprehensive technical SEO audit, including optimizing metadata, schema markup, page speed, and internal linking.
- Sitemap Optimization: Discover the importance of XML and HTML sitemaps for search engine indexing.
- Cookie Policy and Privacy Policy: Understand the essentials of having a cookie policy and privacy policy on your website to comply with legal standards.
- Image Optimization: Get tips on using image alt text and optimizing images to improve site speed and SEO.
By tuning in, you'll gain valuable insights into the technical side of SEO, ensuring your website runs smoothly and ranks higher on search engines. Expect to learn actionable steps and expert advice to enhance your site's performance and user experience.
Don’t miss out on this technical SEO deep dive that will empower you to make your website faster, safer, and more effective in drawing traffic. Tune in now and elevate your business’s online presence!
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Useful Links:
- Mangoals
- Technical SEO
- Nitro Pack
- WP Fastest Cache
- Cookie Policy Generator
- Smush
Don't forget to subscribe for more valuable insights.
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: [email protected] | www.websitedesigners.london
Josh for SEO: [email protected] | www.improvemysearchranking.com
30 min - What To Expect When Hiring a SEO Agency | Part 2 of 4
In this episode of The Marketing Podcast for Local Businesses, Josh and Adam continue our deep dive into the key steps involved when hiring an SEO agency. This is the second part of our series, focusing on the critical process of keyword research for local businesses.
Key Points Discussed:
Comprehensive Keyword Research:
- Understand the importance of your SEO agency conducting thorough keyword research that covers sectors, locations, and specific products or services. We discuss the significance of identifying relevant keyword combinations, such as "Service 1 in Location X," to target local searchers effectively.
Keyword Documentation and Analysis:
- Learn about the creation of a detailed document by your agency, showcasing each keyword along with its search demand and your current ranking positions. This document serves as a foundational tool for understanding your keyword landscape and planning your SEO strategy.
Strategic Keyword Selection:
- Discover the importance of having a conversation with your agency to decide which keywords to target. We delve into the factors influencing keyword selection, such as competition level and the potential profitability of services associated with specific keywords. This strategic approach helps prioritize efforts for maximum impact.
Join us as we explore these essential aspects of keyword research, providing you with insights and strategies to ensure your SEO campaign is targeting the right keywords for your business. This episode will empower you with the knowledge to collaborate effectively with your SEO agency and make informed decisions.
Tune in to gain valuable tips on mastering keyword research and setting your local business up for SEO success.
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For a 20% exclusive discount on SEO or Website Design services, quote 'PODCAST20' and contact:
Josh for SEO: [email protected] | www.improvemysearchranking.com
Adam for Website Design: [email protected] | www.websitedesigners.london
16 min - What To Expect When Hiring a SEO Agency | Part 1
In this episode of The Marketing Podcast for Local Businesses, we dive into the crucial steps you should expect when hiring an SEO agency. This is the first part of our series dedicated to helping small business owners navigate the complexities of SEO services.
Key Points Discussed:
Understanding Campaign Goals:
- The foundational step in any SEO campaign is defining your objectives. While the primary goal is often to increase sales, other important objectives can include boosting brand awareness and increasing conversions on elements like email lists.
Setting Up Tracking Software:
- Learn about the essential tools and software used to track and measure the success of your SEO efforts. We discuss the importance of tracking website traffic, keyword rankings, and conversion rates to gauge the effectiveness of your campaign.
- Key tools highlighted include GA4 (Google Analytics 4), Google Search Console (GSC), and SEMrush, each playing a vital role in providing insights and data.
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For a 20% exclusive discount on SEO or Website Design services, quote 'PODCAST20' and contact:
Josh for SEO: [email protected] | www.improvemysearchranking.com
Adam for Website Design: [email protected] | www.websitedesigners.london
15 min - 6 Website Design Hacks: Insider Tips to Elevate Your Site | Part 2 of 2
Elevate your website's performance with this episode of The Marketing Podcast for Local Businesses! Join host Adam & Josh as we dive into advanced strategies for optimizing speed, creating engaging content, and crafting effective call-to-actions. Whether you're a beginner or a pro, these expert tips will help you enhance your site’s user experience and drive more conversions.
In this episode, we’ll explore:
- Speed and Performance: Discover why fast load times are critical and learn practical ways to boost your site’s speed using tools like Google PageSpeed Insights, content delivery networks (CDNs), and performance plugins.
- Engaging Content: Understand the importance of clear, concise, and compelling content. Learn how to break up text, use multimedia, and always provide value to keep your audience hooked.
- Effective Call-to-Actions (CTAs): Master the art of creating powerful CTAs that convert. Get tips on using action-oriented language, strategic placement, and A/B testing to optimize performance.
Don’t miss this chance to transform your website into a high-performing, engaging, and conversion-driving powerhouse. Tune in now to uncover these invaluable insights and take your digital presence to the next level!
Resources:
- As promised, we highly recommend using Siteground for free caching and great CDN to host your website.
- We also recommended using Nitropack and WP Fatest Cache.
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: [email protected] | www.websitedesigners.london
Josh for SEO: [email protected] | www.improvemysearchranking.com
16 min - 6 Website Design Hacks: Insider Tips to Elevate Your Site | Part 1 of 2
Ready to take your website to the next level? Join us on this episode of The Marketing Podcast for Local Businesses as host Adam & Josh reveal essential website design hacks that will transform your site into a user-friendly, visually stunning, and highly effective digital space.
In this episode, we’ll discuss:
- Visual Hierarchy: Learn how to arrange elements to guide your visitors' attention to the most crucial information first.
- Simplified Navigation: Discover how to create intuitive and efficient navigation to help users find what they need effortlessly.
- Mobile Optimization: Understand the importance of mobile-friendly design and get practical tips to ensure your site performs seamlessly on all devices.
Whether you're an experienced developer or just starting out, these insider tips will help you create a website that stands out. Tune in now and start mastering the art of website design!
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: [email protected] | www.websitedesigners.london
Josh for SEO: [email protected] | www.improvemysearchranking.com
14 min - How To Measure The Effectiveness Of Your Social Media Ads
Welcome back to The Marketing Podcast for Local Businesses, the go-to podcast where small business owners transform their dreams into reality through savvy marketing strategies. Join hosts Adam and Josh as they dive into the essential aspects of tracking and measuring the success of your marketing campaigns.
In our previous episodes, we covered the fundamentals of creating a compelling offer, crafting effective adverts, and designing landing pages for maximum conversions. Now, we’re shifting gears to focus on the metrics that matter.
In this episode, you'll learn about:
- Navigating the Meta advertising platform dashboard
- Understanding key metrics such as clicks, impressions, reach, and engagement levels
- Calculating cost per conversion and acquisition
- Conducting A/B testing to optimise your campaigns
- Leveraging Google Analytics for deeper insights
- Comparing performance across different marketing channels
Whether you're a seasoned marketer or just starting out, this episode will equip you with the tools and knowledge you need to effectively measure and enhance the performance of your campaigns. Tune in and take your local business marketing to the next level!
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: [email protected] | www.websitedesigners.london
Josh for SEO: [email protected] | www.improvemysearchranking.com
11 min
About The AI & Marketing Podcast for Local Businesses
From the publisher's feed
Join us on The AI & Marketing Podcast for Local Businesses, where our hosts bring 23 years of combined experience to share the AI strategies and marketing secrets that have helped hundreds of…
local businesses generate millions in revenue. Each concise, weekly episode is packed with actionable tips on AI, SEO, lead generation, websites, automation and growth strategies usually reserved for clients investing tens of thousands of pounds. Follow now for practical ways to grow your local business smarter and faster.