Lightfield is an AI-native CRM that captures every customer interaction, remembers the full context, and turns it into action automatically. From prospecting and follow-ups to meeting prep, deal coaching, and pipeline updates, Lightfield lets teams focus on selling while AI agents handle the admin.

In this episode, we speak with Matt Serna, Head of GTM at Lightfield, an AI-native CRM platform. We discuss the challenges of traditional CRM systems, which often rely on manual data entry and can lead to incomplete data. Lightfield aims to solve this by automatically capturing and organizing customer interactions, allowing AI to perform tasks like writing emails and updating records. Matt shares insights into how AI is transforming CRM from a sales tool into a comprehensive company resource, emphasizing the importance of AI-native systems for future growth. The conversation highlights the potential of AI to enhance productivity and decision-making across various business functions.

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