This one's for anyone who wants to see AI in actual commercial use, not as a future vision, but as daily infrastructure.
Kalle Mobeck is the founder of Align the Commercial Collective and one of the most hands-on AI operators in the Nordics. He built a full AI-generated campaign for a fashion brand in three weeks. It became their second best performing campaign of the year.
In this episode, we get into how he thinks about creative input in a world where output has become easy, why speed is the new competitive advantage, and what three surprisingly old-school things still win in B2B marketing. (Plus: he accidentally reveals more than he meant to about his secret AI band.)
An amazing episode; concrete, honest and definitely worth your commute.
Key topics
- AI's impact on marketing workflows and campaign speed
- Practical use cases of AI in creative campaigns
- Building community and thought leadership in B2B
- Align's innovative agency model leveraging freelancers and AI
- Future trends in marketing and AI integration
Relevant links:
- Align - The Commercial Collective
- ChatGPT
- Claude AI
- Midjourney
- Zuno Music AI
- Aim'n winter campaign