Isabelle Guis, a marketing expert, CEO, CMO, and lecturer, shares her experiences and insights into the world of B2B marketing and AI. Join our host Bryan Kramer, author of There is No B2B or B2C: It's Human to Human, as they dive into the conversations and questions that marketers are exploring in the age of AI, from data privacy to generative AI and its applications.

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00:00 Introductions