In this episode, Yatin Vij and Adil Gwiazdowski, co-founders of Shortlistd.io, join Margot Bletterie to explore how AI is reshaping the interview stage of hiring. The conversation looks at what happens when candidates are interviewed by AI systems using video, voice, or avatars.

Together they discuss the practical realities of AI-driven interviews, the limitations of human interview processes, and how automation could improve the candidate experience while still keeping human judgment in the loop.

• Why some companies are experimenting with AI-led interviews using video or avatars
• What research suggests about candidate satisfaction and efficiency in automated interviews
• Why many hiring managers are not formally trained to conduct interviews
• How AI can help standardize and reduce bias in interview processes
• Why the recruitment process often feels broken for candidates, including ghosting and long response times
• How leaders can introduce AI into hiring step by step, starting with sourcing or screening

00:00 Introduction

01:26 The rise of AI interviews using video, voice, and avatars

02:16 Research on automated interviews and candidate satisfaction

03:40 Why many interviewers are not trained to hire effectively

05:11 Do AI interviews work for all personality types and roles?

07:00 Using AI to automate tasks while keeping human judgment

08:49 How technology could make the hiring process more human

09:29 Recruitment challenges and candidate experience in the Middle East

17:20 Will recruiters and headhunters disappear with AI?

20:37 Advice for leaders introducing AI into their hiring process

Learn more about them: https://www.shortlistd.io/

Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders

Website: https://www.thesocialclub.ai/

Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703

LinkedIn:

https://www.linkedin.com/in/margot-bletterie/

https://www.linkedin.com/company/the-ai-social-club// the-ai-social-club

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It helps us reach more people and spark thoughtful conversations on AI and society.

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• Instagram: https://www.instagram.com/theaisocialclub/

Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/

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Alix Petit, founder and creative director of Heimstone and now CEO of The Refreshment Club, joins Margot Bletterie to discuss how AI fits into a fashion brand built on craft, texture, and creative intent.

The conversation explores how AI can support creativity, operations, and decision-making without replacing human taste, emotion, or savoir-faire.

This episode looks at the real trade-offs fashion leaders face when adopting AI in a creative industry.

What you’ll learn

•How Alix uses AI alongside hand drawing, illustration, and textile work in her creative process

•Why taste, emotion, and human judgment remain central to creative direction in fashion

•How AI is used for campaigns, content creation, and product launches when traditional shoots are not possible

•The role AI plays in supporting business decisions, forecasting, and workflow optimization

•Why using AI without a clear brand vision can dilute identity and create noise

•How transparency, consumer perception, and ethics shape decisions around AI use

CHAPTERS

00:00 Introduction

01:10 Why AI has no taste or emotion

03:00 AI as another creative tool in the toolbox

05:40 Using AI in early-stage design and print creation

07:10 The risk of AI creating noise without brand identity

09:00 Craft, materials, and why touch still matters

12:15 Education and awareness around AI risks

15:30 How AI changed internal workflows and roles

18:00 Using AI as a CEO and creative decision partner

21:40 Transparency, consumer reactions, and AI campaigns

25:20 Can AI understand beauty

29:00 Final thoughts on curiosity and experimentation

CONNECT AND SUBSCRIBE:

Learn more about GUEST: https://www.instagram.com/alix.petit.kece/

Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders

Website: https://www.thesocialclub.ai/

Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703

LinkedIn:https://www.linkedin.com/in/margot-bletterie/

https://www.linkedin.com/company/the-ai-social-club// the-ai-social-club

If you found this episode valuable, like, share, and comment.

It helps us reach more people and spark thoughtful conversations on AI and society.

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You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn

We are on:

• LinkedIn: https://www.linkedin.com/company/the-ai-social-club/
• Instagram: https://www.instagram.com/theaisocialclub/

Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/

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In this episode, Yatin Vij and Adil Gwiazdowski, cofounders of shortlistd.io, join Margot Bletterie to unpack why hiring feels increasingly broken for both recruiters and job seekers.

Drawing on their experience in recruitment and people management, they explain how AI is currently being used in hiring and where it genuinely helps versus where it creates new problems.

The conversation focuses on real hiring pain points, candidate experience, and what a more fair and human recruitment process could look like.

What you’ll learn

• Why recruiters spend most of their time on admin work instead of speaking with candidates

• How AI-driven applications and CVs have increased noise rather than reduced it

• Why keyword-based screening often fails to identify the right candidates

• How conversational approaches can make candidate evaluation more reliable

• How AI can support recruiters without removing human judgment

• Practical advice for job seekers navigating AI-driven hiring systems

CHAPTERS

00:00 Introduction

01:10 Why hiring feels broken today

05:20 Recruiter pain points and application overload

09:40 How AI applications and CVs increase noise

13:05 Why keyword screening fails

17:30 Rethinking screening through conversations

21:10 Candidate experience and fairness in hiring

26:05 Ethical questions around data and bias

31:40 Advice for job seekers using AI tools

35:40 Final thoughts on the future of recruitment

CONNECT AND SUBSCRIBE:

Learn more about the guests:

https://www.linkedin.com/in/yatin-vij/

linkedin.com/in/adilgwiazdowski/?skipRedirect=true

Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders

- Website: https://www.thesocialclub.ai/

- Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH

- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703

- LinkedIn:

https://www.linkedin.com/in/margot-bletterie/

https://www.linkedin.com/company/the-ai-social-club// the-ai-social-club

If you found this episode valuable, like, share, and comment.

It helps us reach more people and spark thoughtful conversations on AI and society.

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You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !

You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn

We are on:

• LinkedIn: https://www.linkedin.com/company/the-ai-social-club/
• Instagram: https://www.instagram.com/theaisocialclub/

Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/

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Tony Evans spent over a decade at Meta working across technology, marketing, and leadership. He’s now the author of Generation AI and founder of his own AI company Onv.ai.

He focuses on the intersection of artificial intelligence, people, and organizational change.

In this conversation, Tony and Margot discuss why AI reveals more about a company’s culture than its tech stack, what’s actually holding back adoption in large organizations, and how leaders can navigate the cultural and generational tensions AI is surfacing. From executive fear to junior overconfidence, this episode dives into the human realities shaping the AI era at work.

You will learn:

• Why AI acts as a mirror, exposing organizational weaknesses in data, culture, and process
• How misalignment on basic definitions—like “customer”—can stall AI adoption
• Why AI is less about tools and more about mindset, learning, and trust
• What leaders need to understand about using AI personally and professionally
• How generational differences in AI use can create tension—and how to turn it into collaboration
• Why investing in team learning and collective intelligence matters more than ever

CHAPTERS

00:00 Introduction

01:15 Why Tony wrote Generation AI

03:00 How AI mirrors organizational strengths and flaws

06:00 What leaders get wrong about AI adoption

09:00 Should executives be trained in AI?

12:30 Why mindset shifts matter more than technical skills

16:00 Personal use of AI vs. organizational adoption

20:00 The hidden risks of banning AI tools

24:00 Gamification, prompting, and learning at all levels

28:00 The AI generation gap: juniors vs. executives

33:00 How to foster trust and reverse mentorship

38:00 What great leadership looks like in the AI era

44:00 Final takeaway

CONNECT AND SUBSCRIBE:

Learn more about Tony Evans: https://www.linkedin.com/in/thetonyevans/

Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders

Website: https://www.thesocialclub.ai/

Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703

LinkedIn: https://www.linkedin.com/in/margot-bletterie/

https://www.linkedin.com/company/the-ai-social-club/

If you found this episode valuable, like, share, and comment.

It helps us reach more people and spark thoughtful conversations on AI and society.

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You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !

You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn

We are on:

• LinkedIn: https://www.linkedin.com/company/the-ai-social-club/
• Instagram: https://www.instagram.com/theaisocialclub/

Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/

Hosted on Acast. See acast.com/privacy for more information.

What will marketing teams look like in a world where AI agents handle execution and humans focus only on strategy and creativity?

In this episode, Margot Bletterie speaks with Mohit Lodha, founder of Takumi, an AI consulting company helping brands implement real, ROI-driven AI solutions.

With 20 years of experience in marketing across agencies and global brands, Mohit shares a grounded and practical view of how AI is transforming the industry.

If you’re a marketer, CMO, founder, or creative professional trying to make sense of AI’s impact on your work, this conversation will give you clarity, direction, and concrete next steps.

What you will learn

•Why AI is supercharging marketing instead of replacing marketers, and how it reshapes creativity and strategy 

•The future role of the CMO and how marketing teams will evolve into fluid structures blending intuition and machine precision

•Which AI use cases already deliver value today: creative automation, personalization, and AI agents

•Why most companies stay stuck in experimentation and how to move from pilot to scale

•How to protect creativity while embracing AI, and why prompting becomes a key creative skill

•Practical advice for junior and senior marketers to stay relevant in an AI-driven industry

Chapters:

00:00 Introduction  

01:12 When AI started changing marketing  

02:06 What marketing will look like in 5 to 10 years  

03:43 Are CMOs ready for AI?  

06:18 Why AI adoption is still slow  

08:40 The most valuable AI use cases today  

15:13 How AI impacts creatives  

22:32 How to scale AI inside organizations  

32:24 Trends to watch and Mohit’s advice

Learn more about Mohit Lodha: https://www.linkedin.com/in/mohitlodha/

Subscribe to The AI Social Club Podcast for more conversations with AI and data leaders:

• Website: https://www.thesocialclub.ai/
• Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703
• LinkedIn:
• https://www.linkedin.com/in/margot-bletterie/
• https://www.linkedin.com/company/the-ai-social-club/

If you found this episode valuable, like, share, and comment - it helps us reach more people and spark honest conversations about AI and society.

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You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !

You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn

We are on:

• LinkedIn: https://www.linkedin.com/company/the-ai-social-club/
• Instagram: https://www.instagram.com/theaisocialclub/

Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/

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Onur Kece, founder and Chief Creative Officer of The Refreshment Club, joins Margot Bletterie to share how AI is radically changing creative work and why it’s time to stop fearing it.

With over 20 years in advertising, Onur breaks down how his agency uses generative AI not as a replacement, but as a creative amplifier.

From fast-moving cultural campaigns to ethical dilemmas, this episode is a masterclass in AI-powered marketing for those who care about original, disruptive work.

You’ll learn:

• How The Refreshment Club uses AI across strategy, ideation, and execution

• Why “topical advertising” helped generate a ROI for their in-house brand Heimstone

• How to make generative AI work without losing creative originality

• Why creative teams must shift from content factories to insight-driven storytelling

• What skills marketers need to stay relevant in the AI era

• Why the best ideas still come from humans—and how AI helps bring them to life

Chapters:

00:00 Introduction

01:15 Why creatives fear AI—and how to overcome it

06:30 AI-powered 360 marketing

10:40 The real power of AI in insights and ideation

14:10 AI ethics, originality, and consumer perception

19:00 Building reactive, culturally relevant campaigns

24:00 Team structure and evolving creative roles

29:00 Advice for creatives: how to start with GenAI

33:30 Why AI puts creativity back in the spotlight

Learn more about Onur Kece: https://www.linkedin.com/in/onur-kece/

School of Future Fundamentals: https://sff.therefreshment.club/

The Refreshment Club: https://therefreshment.club/

Subscribe to The AI Social Club Podcast for more conversations with AI leaders:

• Website: https://www.thesocialclub.ai/

• Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703

• LinkedIn:

https://www.linkedin.com/in/margot-bletterie/

https://www.linkedin.com/company/the-ai-social-club/

💡 If you found this episode insightful, please like, share, and comment, it helps spread these conversations further!

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You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !

You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn

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• Instagram: https://www.instagram.com/theaisocialclub/

Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/

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How AI is transforming performance marketing in the Middle East – with Edouard Daou & Timothée Desormeaux (Acquisit)

How is AI revolutionizing performance marketing in one of the fastest-growing digital regions in the world?

In this episode of The AI Social Club, host Margot Bletterie sits down with Edouard Daou and Timothée Desormeaux, co-founders of Acquisit, to explore how brands across the Middle East are integrating AI and data-driven strategies to boost marketing efficiency, overcome data challenges, and reshape the future of creative and analytical teams.

They share the real-world transformations happening in agencies and brands — from automation and smart dashboards to AI-assisted analytics — and what leaders must do today to stay ahead.

⸻

You’ll learn:

🔹 What makes performance marketing in the Middle East unique — and how data and education still limit AI adoption

🔹 How Acquisit uses AI to accelerate insights, automate analysis, and improve ROI for clients

🔹 Real use cases where AI delivers measurable marketing value

🔹 Why trust and change management are key to successful AI integration

🔹 How AI will transform marketing teams, roles, and client relationships

🔹 What “agent-to-agent” marketing means and why CMOs should prepare now

⸻

CHAPTERS

00:00 Introduction

01:15 What is performance marketing and how AI enhances it

04:00 Data challenges and opportunities in the Middle East

07:30 Education, talent, and skills gaps in AI marketing

10:15 How clients in MENA are adopting AI tools

13:00 Practical AI use cases delivering real value

17:30 Automating analysis and empowering marketing teams

21:00 How AI changes agency-client collaboration

25:00 Beyond marketing: building an AI-ready organization

30:00 The impact of AI on marketing roles and future skills

36:00 Opportunities and challenges in AI adoption

43:00 The future of performance marketing with AI

50:00 Final advice for CMOs and marketing leaders

⸻

CONNECT AND SUBSCRIBE

Learn more about Acquisit:

👉 https://www.acquisit.io/

Connect with the guests on LinkedIn:

🔹 Edouard Daou – https://www.linkedin.com/in/edouard-daou/

🔹 Timothée Desormeaux – https://www.linkedin.com/in/timoth%C3%A9e-desormeaux-4390862/

Subscribe to The AI Social Club for more conversations with AI & data leaders:

🌐 Website: https://www.thesocialclub.ai/

🎧 Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH

🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703

💼 LinkedIn:

Margot Bletterie – https://www.linkedin.com/in/margot-bletterie/

The AI Social Club – https://www.linkedin.com/company/the-ai-social-club/

⸻

If you found this episode valuable, like, share, and comment — it helps us reach more people and spark the right conversations about AI, marketing, and innovation in business.

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You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !

You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn

We are on:

• LinkedIn: https://www.linkedin.com/company/the-ai-social-club/
• Instagram: https://www.instagram.com/theaisocialclub/

Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/

Hosted on Acast. See acast.com/privacy for more information.

How can organizations truly refocus their AI journey—from training and adoption to real business impact?

In this episode of The AI Social Club, host Margot Bletterie welcomes Bart Pietruszka, founder and CEO of Refocus AI, to discuss how companies can make AI adoption practical, human, and scalable.

After years leading data and AI initiatives at HSBC, Bart decided to launch his own venture to help companies move beyond buzzwords and implement real AI use cases. He shares how Refocus.AI helps businesses through consulting, staff augmentation, and hands-on AI training that actually changes culture and mindset.

You’ll learn:

🔹 Why most companies get AI adoption wrong—and how to fix it

🔹 How AI training for executives sparks company-wide transformation

🔹 The power of “learning by doing” when it comes to GenAI tools

🔹 How to manage fear, regulation, and the “job loss” narrative around AI

🔹 What a strong AI culture looks like (and why it starts at the top)

🔹 How to turn AI training into measurable ROI for your organization

Whether you’re a business leader, HR executive, or AI enthusiast, this episode is packed with insights to help you upskill your teams and create lasting impact with AI.

⸻

CHAPTERS

00:00 Introduction

01:15 Why Bart left HSBC to found Refocus AI

02:45 The three pillars of Refocus.AI: consulting, staff augmentation, and training

05:10 Is the market ready for AI adoption?

06:40 The role of culture in successful AI transformation

08:20 Upskilling vs. job replacement: how to shift the mindset

10:00 Overcoming stigma and fear around AI

12:15 Building an AI-driven culture that lasts

14:00 Data security and responsible AI usage

15:40 Why every employee is trainable (but not at the same level)

18:00 The ROI of AI training and executive sponsorship

21:00 Key advice for skeptical leaders

23:30 Final takeaways

⸻

CONNECT AND SUBSCRIBE

Learn more about Bart and Refocus AI: https://refocus-ai.com/

Connect with Bart on LinkedIn: https://www.linkedin.com/in/bart-p22/

Subscribe to The AI Social Club for more conversations with AI & data leaders:

🌐 Website: https://www.thesocialclub.ai/

🎧 Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH

🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703

💼 LinkedIn:

https://www.linkedin.com/in/margot-bletterie/

https://www.linkedin.com/company/the-ai-social-club/

If you found this episode valuable, like, share, and comment!

It helps us reach more people and spark meaningful conversations about AI and transformation.

-

You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !

You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn

We are on:

• LinkedIn: https://www.linkedin.com/company/the-ai-social-club/
• Instagram: https://www.instagram.com/theaisocialclub/

Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/

Hosted on Acast. See acast.com/privacy for more information.

What are AI agents, and why are they reshaping the way businesses think about productivity and the future of work?

In this episode of The AI Social Club, host Margot Bletterie sits down with Jean-Paul Sacy, regional leader at Wand, to demystify AI agents, cut through the buzzwords, and uncover what really matters when adopting AI in the enterprise world.

You will learn:

•What AI agents really are (beyond the hype)

•The 3 key components of any AI agent: cognitive engine, context, and tools

•Common misconceptions about generative AI and realistic productivity gains

•How to identify the right business use cases (and avoid the “shiny AI” trap)

•Why experimentation and failure are critical success factors in AI adoption

•The concept of hybrid workforces and how companies are redefining leadership roles

Whether you are a business leader, innovator, or AI enthusiast, this conversation is packed with insights on moving from experimentation to real enterprise value.

CHAPTERS

00:00 Introduction

01:15 Jean-Paul’s journey into AI and WandAI

03:20 What AI agents really are (explained simply)

06:30 Misconceptions and productivity impact

09:10 How to identify the right business use cases

12:45 Red flags and vendor lock-in risks

18:30 Hybrid workforces: humans + AI agents

23:40 Final advice: experiment, fail, and learn

CONNECT AND SUBSCRIBE:

Learn more about Jean-Paul Sacy: https://www.linkedin.com/in/jpsacy/

Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders

- Website: https://www.thesocialclub.ai/

- Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH

- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703

- Youtube: https://www.youtube.com/@theAIsocialclub

- LinkedIn:

https://www.linkedin.com/in/margot-bletterie/

https://www.linkedin.com/company/the-ai-social-club/

/ the-ai-social-club

If you found this episode valuable, like, share, and comment!

It helps us reach more people and spark the right conversations on AI and society.

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You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !

You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn

We are on:

• LinkedIn: https://www.linkedin.com/company/the-ai-social-club/
• Instagram: https://www.instagram.com/theaisocialclub/

Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/

Hosted on Acast. See acast.com/privacy for more information.

How can we use AI to protect and empower children in a rapidly changing digital world?

In this episode of The AI Social Club, host Margot Bletterie sits down with Maryam Ehsani, CEO and founder of Child Safe ME, ambassador of the AI Universal Council, and board member of ISPCAN (International Society for the Prevention of Child Abuse and Neglect).

With over 15 years of expertise in child protection and safeguarding, Maryam shares her vision on how AI can be both a powerful tool for education and safety, while also posing real risks if left unchecked.

This is a must-listen for parents, educators, policymakers, and tech leaders who want to understand how to balance innovation with responsibility when it comes to children and AI.

You will learn:

• How AI tools are transforming children’s learning experiences

• The role of AI in preventing online abuse and safeguarding children

• The biggest risks for kids growing up with AI, from deepfakes to cyberbullying

• Why parents must rethink digital literacy and “unlearn” old habits

• What schools, governments, and tech companies must do to protect the next generation

• Concrete advice for families on nurturing open conversations around AI

-

CHAPTERS:

00:00 Introduction

01:15 Why Maryam brought AI into child protection

02:32 Positive opportunities of AI for children’s learning

05:50 AI tools for safeguarding and online safety

07:30 Key risks parents need to know about

12:45 Deepfakes, cyberbullying, and digital footprints

16:30 The role of schools in guiding children with AI

21:45 Governments and AI education from early age

23:58 Tech companies’ responsibility in child protection

26:50 From what age should children be introduced to AI?

32:00 What makes Maryam optimistic about the future

33:50 Final takeaways for parents, educators, and policymakers

-

CONNECT AND SUBSCRIBE:

Learn more about Maryam Ehsani: https://www.linkedin.com/in/maryam-ehsani-0a149a6/

Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders

Website: https://www.thesocialclub.ai/

Spotify: https://open.spotify.com/show/7d3XmTgIhXqim1r63a1yWH

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ai-social-club/id1793045703

LinkedIn: https://www.linkedin.com/in/margot-bletterie/

https://www.linkedin.com/company/the-ai-social-club/

If you found this episode valuable, like, share, and comment!

It helps us reach more people and spark the right conversations on AI and society.

-

You liked this episode? Share it around you, like it on the podcasting platform, give us feedback !

You would like to be a sponsor of the AI Social Club? Contact us on LinkedIn

We are on:

• LinkedIn: https://www.linkedin.com/company/the-ai-social-club/
• Instagram: https://www.instagram.com/theaisocialclub/

Find out more about The AI Social Club on our website: https://www.thesocialclub.ai/

Hosted on Acast. See acast.com/privacy for more information.