During Dr. McGraw’s career, he has discovered and studied the truly masterful marketers. Who are they? Comedians! Surprised? Listen to this episode to get a glimpse of how the great comics have some of the savviest strategies for branding themselves and learn more about the effects of humor on consumer behavior.
As a scientist who studies humor within the context of consumer behavior, Dr. McGraw has founded a research lab called HuRL, the Humor Research Lab. (By the way - no comedians were harmed during his lab research). He has also co-authored a book about the study of humor titled, The Humor Code- A Global Search for What Makes Things Funny. Just published this year is his newest book, (“a how-to” guide for entrepreneurs, if you will) titled, Shtick to Business. And, as if that isn’t enough, he hosts a podcast show called, I’m Not Joking. Check out this episode of Industry Alchemist to broaden your perspective of marketing and advertising through the lens of science!
Note: Industry Alchemist is working to mitigate the spread of COVID-19. This episode was recorded on 8/5/20 during a zoom call, rather than an in-person interview using podcast equipment; therefore, you may notice a difference in the quality of sound.