The Alchemist Archive Podcast

If you do any business networking in Denver, there is a good chance you have met or heard the name Erik Mitisek.  For over 20 years he has had an integral role in shaping the Denver business landscape through founding and developing multiple large-scale entrepreneurial networking groups.  His superpower truly is designing collaborative networks of people.  As Founder and CEO for the company Highwing, he does the same thing! Highwing is a digital platform for commercial insurance carriers, brokers, and clients to collaborate most efficiently with the best technology and data.  Having this innovative technology also serves to form and strengthen the relationships between all parties involved in navigating the complexities of insurance.

For additional information about Erik, check out www.mitisek.com and for additional information about Highwing, visit www.highwing.io.

Matt interviews Mario Nocifera, a distinguished figure in the hospitality and service industry. He and business partner Robert Champion are in the midst of developing, perhaps the first of its kind, an “immersive art and dance bar.” This is THE dedicated place (located in Denver) to saturate your senses with beautiful sounds, ethereal motifs, delectable food, perfectly crafted libations, and enjoy a variety of events, activities, and entertainment. Listen to learn more about the very unique concept that is slated to come to fruition soon - in 2021, just as you are ready to come out of hibernation and reconnect with your tribe!

For additional information, visit beacon.co.  

In this episode, Matt interviews Justin Moss, Founder of The Pineapple Agency.  Justin’s experiential marketing firm has worked with many clients you may be familiar with such as Adidas, Under Armour, Google, Bud Light, Coca-Cola, Live Nation, (the list goes on!). Listen to learn what experiential marketing is, how the company has temporarily shifted strategies to work through the pandemic, and find out why Matt was once the Bud Light Knight for one of The Pineapple Agency's marketing activations!  This episode is a great listen.  Justin is an inspiration to be around, not just for what he does for a living and the company he has built, but also because he is unabashedly himself- intense, authentic, compassionate, and tons of fun! For more information about Justin’s marketing agency, check out thepineappleagency.com. 

What started out as a coping mechanism for fear transformed into survival, personal development, leadership as well as a livelihood AND a devotion to other human beings.  In this episode, learn what led Eliot Marshall to become a professional mixed martial arts fighter, business owner at Easton Training Center, and TEDX speaker.  He addresses the difference between running from our fears and hiding them from others versus facing our fears and having the courage to reveal them to others.  Listen, as he offers some great advice for all of us who are coping with the current events in our world.

Also, Eliot has a podcast too! check out The Gospel of Fire (and his new book with the same name)!

Note: Industry Alchemist is working to mitigate the spread of COVID-19. This episode was recorded on 11/6/20 during a zoom call, rather than an in-person interview using podcast equipment; therefore, you may notice a difference in the quality of sound.

Fear is one potential response to actual or perceived threats. Often it is fear that stands in the way of our potential, our desires, and our purpose. Facing our fears can be tough. It may be the hardest and darkest work we’ll ever do. Mike Valentine’s job is to help us face the fears that hold us back from what we would like to do and provide guidance to remove the obstacles from our path..... Not gonna lie, this episode is deep!

Listen as Mike recalls a time in his childhood that first sparked empathy and an existential awareness. He now has over 30 years of experience in the field of human potential, leadership, and personal development. He’s an ex-ironworker, rides a Harley, and is a self-proclaimed “Fear Hunter”. Mike also has a huge empathic heart! This episode is awe-inspiring, introspective, and extraordinary and will indeed embolden you to live your life “On Purpose Now.”

For additional information about Mike’s work and how to get in touch with him, please visit his website, www.onpurposenow.com. 

Michael Maynes, CRO/Founder talks about life and explains the amazing possibilities of outsourcing elements of your customer journey using a BPO (Business Process Outsourcing). CIENCE is a lead generation company converting sales activities into measurable and predictable outcomes.  Listen to learn more about turning OCD into a business and how CIENCE can reduce risk and grow revenue. 

Marketing and advertising is big business.  Behind the business is an entire academic field of study focused on consumer behavior! This is where Dr. Peter McGraw thrives.  He is a Behavioral Economist and Professor of Marketing and Psychology at the University of Colorado Boulder.

During Dr. McGraw’s career, he has discovered and studied the truly masterful marketers.  Who are they? Comedians! Surprised? Listen to this episode to get a glimpse of how the great comics have some of the savviest strategies for branding themselves and learn more about the effects of humor on consumer behavior.  

As a scientist who studies humor within the context of consumer behavior, Dr. McGraw has founded a research lab called HuRL, the Humor Research Lab. (By the way - no comedians were harmed during his lab research). He has also co-authored a book about the study of humor titled, The Humor Code- A Global Search for What Makes Things Funny.  Just published this year is his newest book, (“a how-to” guide for entrepreneurs, if you will) titled, Shtick to Business. And, as if that isn’t enough, he hosts a podcast show called, I’m Not Joking.  Check out this episode of Industry Alchemist to broaden your perspective of marketing and advertising through the lens of science!

Note: Industry Alchemist is working to mitigate the spread of COVID-19. This episode was recorded on 8/5/20 during a zoom call, rather than an in-person interview using podcast equipment; therefore, you may notice a difference in the quality of sound.

In this episode, Matt speaks with Jeremy Choi, CEO & Coach at LPS Athletic Centre in Toronto, Canada! The LPS Athletic Centre is an internationally known destination program for athletes (adults and kids) striving to maximize their explosive power in sports that require intervals of extremely high exertion.  (Incidentally, they also train executive-level leaders for a slightly different arena-the boardroom). The company uses a methodology and certification process created by them, called the Athlete Activation System. The system is so effective they have trademarked the term Monstas™ to describe clients after their metamorphosis!  Jeremy not only helps coach and manage the LPS Athletic Centre, but also runs 2 other businesses! Listen as he describes his formula for staying at the top of his game as a busy entrepreneur and family man! And he has a great insight for anyone in a leadership role about being a “hero versus a coach” that you’ve got to hear! 

For additional information beyond this episode, please visit lps.fit.

Note: Note: This episode was recorded on 7/21/20 during a zoom call, rather than an in-person interview using podcast equipment; therefore, you may notice a difference in the quality of sound.

From creating the first Wi-Fi controlled smart lock to inventing the first universal access control platform - RemoteLock is setting the standard for how real estate professionals can kiss keys goodbye and stay in control of who comes and goes on their properties; from anywhere in the world. Listen as CEO, Nolan Mondrow describes the surfeit of applications for their universal access control platform, including remote access and locking technology in the real estate industry. One of the hurdles that the industry faced was assuring customers that the technology was secure. However, as Nolan explains, RemoteLock uses the same level of internet security that banks use to protect the money in our accounts, where most of us accede without much hesitation. And RemoteLock’s universal access control platform is extremely user friendly, empowering clients and their team to make access control a central element of their business operations with ease.

Note: Industry Alchemist is working to mitigate the spread of COVID-19. This episode was recorded on 7/8/20 during a zoom call, rather than an in-person interview using podcast equipment; therefore, you may notice a difference in the quality of sound.

In the 1990s and early 2000s, essentially all real estate schools were operating in a brick and mortar setting. Michael McAllister recognized an opportunity to leverage the internet and online education in the real estate education process to help make completing licensing education requirements more efficient and effective. In 2005 Michael founded The CE Shop, offering real estate (RE) education, exam preparation, licensing, and continuing education courses all under one roof…. Yours!

In this episode, Michael speaks with Matt (the host of the show) about the challenges he and his partner faced when starting a new business during that time, including the process of getting RE industry professionals to adopt technology, stringent RE regulations, and major changes in the economy. However, he explains that with every challenge comes an opportunity to learn, grow, come up with creative solutions, and make life a little better for all of us!

For additional information, please visit www.theceshop.com