The person who is a world-class expert gets all the money in their industry. Sure, you can be decent at what you do. But to get a high level of success and income potential, you need to be the best. And how do you become the best? By developing world-class expertise in your niche.

In this episode of the 52 Weeks to Wealth, Gualter Amarelo discusses the steps to becoming a world-class expert in your business, and how it can help you to reach your goals faster.

Watch the video here

For Gualter, the journey to building a multi-million dollar investment business started out with his frustrations about his current life situation. He became a real estate agent and felt stuck, frustrated at why no one seemingly wanted to work with him to sell their homes.

Gualter would knock on doors, write cards and send letters, and do whatever he could to build relationships with his community but he just couldn't get their attention. Eventually, he started to realize that the problem was, he just didn't know what the heck he was doing.

He thought to himself, "Maybe I should go get some training." Maybe if he built his expertise, then he'll know exactly what to do and say to get people to work with him.

He was hungry to learn because he was sick and tired of being where he was in life; not being able to pay the bills, not being able to take care of his spouse, and being the man he wanted to be.

He decided that he would educate himself, nonstop, until he started thinking and moving the way that rich people do, and modeling those who were successful or the best in their market.

And this is how the principle of becoming a world-class expert began to reveal itself.

Continue reading...

So many people ask Gualter Amarelo if the 52 Wealth Principles are legitimate. They want to know where the 52 Wealth Principles come from.

The answer is that they come from the experiences and advice of successful people who achieved massive wealth. All the principles are from authors who have written books about personal development and success. Gualter has read over 400 books and took notes on the factors of success written. Initially, he started with 112 principles, but quickly realized they were too much to keep track of. He wanted to give time to go deeper into each principle so anyone could accomplish their goal within a year. The principle discussed today is one of those that got combined to condense the list.

The Wealth Principle for today is for those who have a strong desire to find the right and most valuable product to sell.

A lot of people make the mistake of trying to find the PERFECT product to sell. But great products are developed over time. The product you find/create doesn't have to be perfect, but it should be the best you can find. You must believe in it and be willing to be a buyer or consumer of it.

The foundation to building wealth is owning things that are valuable. Real estate and business ownership are two of the best assets to own because they go up in value and are generally consistent.

The key to building up your value in business is to improve your product, thus being able to charge more and sell more.

In real estate, this concept is even easier to apply. As you improve the value of your rentals, you're able to increase rents which in return increases your cash flow and equity.

For wholesalers, you can improve your product by properly positioning it in the marketplace. You do this through marketing and making sure everyone knows about it. The greater the demand is for your deal, the more you can earn in commissions from the sale.

No matter the business, you need to constantly focus on improving your products and systems.

but how do you improve it?

Simple. Ask your customers what they need. Ask your team what they think you can do to improve. Think about who can you bring in. For people who create content, What new topics can you talk about.

After you've discovered what new opportunity you can offer, build on your original product and reposition it in your marketing. Repositioning means talking about it in a refined, new way that your audience might find more relevant, unique, or favorable. This strategy is great for reengaging past customers, as well as attracting new ones.

Let's Do An Exercise:

Write this down: "What can I do to increase the quality of my product this week?"

Over the next week, reach out to customers, business partners, and team members and ask them how they think you can improve. Ask your customers or anyone in your network, what can you offer them that they're willing to pay more for.

Some examples are the speed to which you deliver, the quality of work, or a completely new offer.

Enter the conversation by asking, "I don't know if I'm selling the best version of my product, can you help verify that with me?"

"These principles are not tricks, they are basic truths. They are simple human principles that we tend to forget." - Gualter Amarelo

Book Of The Week

"Sell or be Sold" by Grant Cardone

Learn More About The 52 Wealth Principles

This event is not just for the highly successful! You will learn the principles of single and multifamily real estate investing for beginners as well. This call will put you on the right track to buying your first rental property so you can begin your wealth-stacking journey.

So many people ask Gualter Amarelo if the 52 Wealth Principles are legitimate. They want to know where the 52 Wealth Principles come from.

The answer is that they come from the experiences and advice of successful people who achieved massive wealth. All the principles are from authors who have written books about personal development and success. Gualter has read over 400 books and took notes on the factors of success written. Initially, he started with 112 principles, but quickly realized they were too much to keep track of. He wanted to give time to go deeper into each principle so anyone could accomplish their goal within a year. The principle discussed today is one of those that got combined to condense the list.

The Wealth Principle for today is for those who have a strong desire to find the right and most valuable product to sell.

A lot of people make the mistake of trying to find the PERFECT product to sell. But great products are developed over time. The product you find/create doesn't have to be perfect, but it should be the best you can find. You must believe in it and be willing to be a buyer or consumer of it.

The foundation to building wealth is owning things that are valuable. Real estate and business ownership are two of the best assets to own because they go up in value and are generally consistent.

The key to building up your value in business is to improve your product, thus being able to charge more and sell more.

In real estate, this concept is even easier to apply. As you improve the value of your rentals, you're able to increase rents which in return increases your cash flow and equity.

For wholesalers, you can improve your product by properly positioning it in the marketplace. You do this through marketing and making sure everyone knows about it. The greater the demand is for your deal, the more you can earn in commissions from the sale.

No matter the business, you need to constantly focus on improving your products and systems. 

but how do you improve it?

Simple. Ask your customers what they need. Ask your team what they think you can do to improve. Think about who can you bring in. For people who create content, What new topics can you talk about.

After you've discovered what new opportunity you can offer, build on your original product and reposition it in your marketing. Repositioning means talking about it in a refined, new way that your audience might find more relevant, unique, or favorable. This strategy is great for reengaging past customers, as well as attracting new ones.

Let's Do An Exercise:

Write this down: "What can I do to increase the quality of my product this week?"

Over the next week, reach out to customers, business partners, and team members and ask them how they think you can improve. Ask your customers or anyone in your network, what can you offer them that they're willing to pay more for.

Some examples are the speed to which you deliver, the quality of work, or a completely new offer.

Enter the conversation by asking, "I don't know if I'm selling the best version of my product, can you help verify that with me?"

"These principles are not tricks, they are basic truths. They are simple human principles that we tend to forget." - Gualter Amarelo

Book Of The Week  

"Sell or be Sold" by Grant Cardone

Learn More About The 52 Wealth Principles

This event is not just for the highly successful! You will learn the principles of single and multifamily real estate investing for beginners as well. This call will put you on the right track to buying your first rental property so you can begin your wealth stacking journey.

The fastest way to make a million dollars, or more, is by selling either high ticket products or high volume products. This 52 weeks to Wealth Principle, Offer High Ticket Items or Deal in High Volume Sales or Both, will show you how to take your existing product and transform it into a high ticket or high volume product.

High ticket items are items that have large profit margins.

High-volume items are items that have large-volume sales. The difference between the two is a high ticket product will typically increase your income quickly and the high volume item you sell has the potential to make you a lot of money.

A high ticket item could be an event such as an investment seminar or event where you sell tickets at $ 1,000 - $ 2,000 per seat.

A high-volume product could be a service that is priced under $5,000 and is also low maintenance and easy to scale.

This article will help you make the fastest money of your life by selling high ticket items or selling high-volume items.

You cannot work your way to Wealth

If you want to be wealthy, then you need to stop trading your hours for dollars. When Gualter Amarelo was younger, he wanted to increase his income so badly that he would do anything to figure out how to do it. He worked for companies like Walmart and Johnson & Johnson and other big corporations where the only value he thought he could provide at the time was his time - paid in hourly wages or salary. This meant that any time he wanted to make more money he had to work longer hours. He felt as if he was being paid to be a slave.

Hourly wage is only enough to pay your bills. This is what you'll have to do in the beginning to get by until you understand what your offer is to the marketplace. But at what point do you stop working a job? - the answer is when you have a skillset, product, or offering that is tradable for more money. It should be able to replace a year of salary. As a real estate investor, one deal a year could replace your entire yearly income, so long as you stay on budget.

Transform your existing product into a high ticket or high volume offering

It is possible to transform your current offering into a high-ticket product. You will first have to start by increasing the price, typically $5000 or above.

High ticket products are usually sold in a very small number of units per month and require more personalized customer service and support.

Many people think that it's impossible to sell high ticket products online, but this isn't true. It just takes some creativity and some entrepreneurial spirit!

Examples of high ticket products:

Create a mastermind group Offer coaching programs Create a personalized offer

Pro Tip: Always aim to give people a high return on their spending on your high ticket service.

To create a high-volume product, you have to find a way to create a low-maintenance offering that is scalable.

It is 100% possible to make the same amount of money or more as you would selling a high ticket if you can sell to more people.

You will have to downsize the support and time you put in so you offer to more people.

Examples of high volume products:

Courses Rental Income Low ticket products

Let's Do An Exercise

Think about 3 ways you can package your offering to turn it into an irresistible high ticket offer.

Think about 3 low-maintenance products you can create once and continue to resell as a high-volume product.

Book Of The Week:  "Principles by Ray Dalio"

Learn More About The 52 Wealth Principles

The fastest way to make a million dollars, or more, is by selling either high ticket products or high volume products. This 52 weeks to Wealth Principle, Offer High Ticket Items or Deal in High Volume Sales or Both, will show you how to take your existing product and transform it into a high ticket or high volume product.

High ticket items are items that have large profit margins.

High-volume items are items that have large-volume sales. The difference between the two is a high ticket product will typically increase your income quickly and the high volume item you sell has the potential to make you a lot of money.

A high ticket item could be an event such as an investment seminar or event where you sell tickets at $ 1,000 - $ 2,000 per seat.

A high-volume product could be a service that is priced under $5,000 and is also low maintenance and easy to scale.

This article will help you make the fastest money of your life by selling high ticket items or selling high-volume items.

You cannot work your way to Wealth

If you want to be wealthy, then you need to stop trading your hours for dollars. When Gualter Amarelo was younger, he wanted to increase his income so badly that he would do anything to figure out how to do it. He worked for companies like Walmart and Johnson & Johnson and other big corporations where the only value he thought he could provide at the time was his time - paid in hourly wages or salary. This meant that any time he wanted to make more money he had to work longer hours. He felt as if he was being paid to be a slave. 

Hourly wage is only enough to pay your bills. This is what you'll have to do in the beginning to get by until you understand what your offer is to the marketplace. But at what point do you stop working a job? - the answer is when you have a skillset, product, or offering that is tradable for more money. It should be able to replace a year of salary. As a real estate investor, one deal a year could replace your entire yearly income, so long as you stay on budget.

Transform your existing product into a high ticket or high volume offering

It is possible to transform your current offering into a high-ticket product. You will first have to start by increasing the price, typically $5000 or above.

High ticket products are usually sold in a very small number of units per month and require more personalized customer service and support.

Many people think that it's impossible to sell high ticket products online, but this isn't true. It just takes some creativity and some entrepreneurial spirit!

Examples of high ticket products:

Pro Tip: Always aim to give people a high return on their spending on your high ticket service.

To create a high-volume product, you have to find a way to create a low-maintenance offering that is scalable. 

It is 100% possible to make the same amount of money or more as you would selling a high ticket if you can sell to more people.

You will have to downsize the support and time you put in so you offer to more people.

Examples of high volume products:

Let's Do An Exercise

Think about 3 ways you can package your offering to turn it into an irresistible high ticket offer.

Think about 3 low-maintenance products you can create once and continue to resell as a high-volume product.

Book Of The Week:  "Principles by Ray Dalio"

Learn More About The 52 Wealth Principles

Welcome back to the 52 weeks to wealth. Last Saturday, Gualter Amarelo, the Real Estate Mentor, discusses Wealth Principle #16 - Develop a Fixity of Your Purpose.

Watch the full video here

Most people wake up tired, unmotivated, and thinking they have no meaning in life. Then they wonder why they're not rich.

Everyone needs a ‘why’ / purpose, as Gualter references a book by author Simon Sinek - ‘Start with Why'.

Your ‘why’ is like a marketing message. It’s very important that people understand what you are selling and ‘why’ it’s important for them.

Breakdown

Develop is to create something new or build-on something already pre-existed.

A Fixity is to lock something in place.

Of Your Purpose is to know the centrally motivating thing in your life.

Gualter explains a misconception where individuals might look at their purpose as the “thing” they were born to do. “Nobody's born knowing what their purpose is. This is a conundrum because you've got these influencers saying I was born to do this. I was born to act. I was born to have this company.”

You were born with the capacity for a purpose.

Your passion is up to you, there are certain things that will give you energy, there are certain things that will move you forward and unless you identify them, you probably wake up a little tired in the morning.

“It’s not about you, it’s about the people who believe in you.”

Gualter goes through a story on perseverance, teamwork & accountability. He decided to press through a challenge because his team believed in him. So he changed his purpose to achieve his goal.

Continue reading here...

Learn More About The 52 Wealth Principles

This event is not just for the highly successful! You will learn the principles of single and multifamily real estate investing for beginners as well. This call will put you on the right track to buying your first rental property so you can begin your wealth stacking journey.

REGISTER FOR THE LIVE EVENT NOW

The Law of reciprocity is how you build a business, an empire, and investments. Gualter Amarelo and his team of millionaire coaches shared insights on the law of reciprocity and steps towards building your business empire.

What is the Law of Reciprocity?

The law of reciprocity is one of the wealth principles, designed as a way to double your income and your net worth.

Well, how do you increase our income? What, in your business can you give away? Let's go through the process.

We’ve got to start this process of the law of reciprocity with the thought of giving and the thought of a long-term relationship

Step 1: Think about the problem your clients would like to solve

What problem do they have? Or what are some things that you could “gift” or give that would make their life a little bit easier? Let’s look at the example of Mike:

Mike is a real estate attorney. Lenders have a problem with too many people coming through that aren't serious. They also have a lot of legal questions about their closings.

So if Mike says, “well I'm the guy who solves these particular legal issues before they get to the lending side. I've created a package that allows your buyers to come through and better negotiate with the bank. Would that be valuable to you? I'll give it to you for free because I just want Instagram followers.”

When Mike goes and works with lenders, he's got the potential for a hundred closings. Lenders connect him to realtors. Then realtors connect him with the average person. That's a valuable prospect for a closing attorney looking to score more relationships with lenders. Your business is something like that.

Step 2: What is something you can offer to leverage ideal relationships?

Your free gift should be either your time; or a thoughtful thing that's not too costly. It could be an email or a text or a phone call. It could also be something that costs small money.

This is something you can give to your clients or potential clients to draw them in to become clients or stay clients forever. It's something that your clients would see as valuable, fun, or interesting.

It could be in the form of knowledge. It could be a checklist or a workbook you can “gift” for free. What are some of the different ideas that you could give away in your business?

Step 3: Find a way to leverage the law of reciprocity

We give free things to draw you to the event. We give you free things so that after the event, you're telling other people about the event. Some of the free things we give you include our affiliate fees so that you bring somebody in.

Giving to the universe is one thing. But leveraging a way for people to give back is far more valuable. If you don't know what to ask for, ask for referrals. Ask somebody to bring somebody into your business.

If you have been suffering from not receiving despite giving a lot, you might want to have a call with Gualter Amarelo or one of the coaches on the team. You’ll get help setting some structure in place, to make sure that you're doing the things that you deserve.

Learn More About The 52 Wealth Principles

This event is not just for the highly successful! You will learn the principles of single and multifamily real estate investing for beginners as well. This call will put you on the right track to buying your first rental property so you can begin your wealth stacking journey.

REGISTER FOR THE LIVE EVENT NOW

The 80/20 Principle is also known as the Pareto principle.

What is the 80/20 Principle?

The concept is that 80% of your results are going to be derived from 20% of your efforts. A principle of the 80-20 rule is to identify an entity's best assets and use them efficiently to create maximum value.

Gualter breaks down how he turned $3,000 into $30,000 using the power of marketing. Marketing is the driving force for sales and Gualter strategically used marketing to pick up leads and turn those leads into sales. This sums up the power of the 80/20. As Gualter frequently mentions, “Work smarter, not harder”.

Spending 20% of your time locking down deals to earn passive income that will generate 80% of your results, is way more efficient compared to spending 80% of your time selling single-unit homes that will generate 20% returns.

If a person's energy is a combination of their past, their mindset, their dominant thoughts, and their perception of the world, then we need to spend time protecting, growing, and developing this asset. Gualter goes through the power of good energy and its impact on every facet of one's life.

“If the token doesn’t have a utility, I’m not investing” - Gualter Amarelo

Unlike many other investors, Gualter ensures that the crypto he invests in provides some purpose/utility.

Every business must serve a purpose and spending time to figure out your purpose, your ‘why’ can effectively change your outcome drastically. You should spend time finding out the purpose of your business.

Let's Do An Exercise

Following the 80/20 approach, what is the result you want your client to walk away with from a transaction with you?

What is the ONE thing earning you the most money, right now?

Book Of The Week

“80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More” By “Perry Marshall”

Learn More About The 52 Wealth Principles 

This event is not just for the highly successful! You will learn the principles of single and multifamily real estate investing for beginners as well. This call will put you on the right track to buy your first rental property so you can begin your wealth stacking journey.

REGISTER FOR THE LIVE EVENT NOW

In this episode, Gualter talked about the principal strategy for business owners, real estate owners, investors, and operators of their personal life. This is to Double Down on Your Marketing. The idea of marketing is not the first thing that you thought of when you came into real estate, right? Apparently, you will turn out to be a marketer. Take it from Gualter’s experience, after he got his license, he has been doing marketing for the last ten years and he was not only doing marketing but as well as sales.

In a hot real estate market, marketing is the easiest thing in the world. In a down real estate market, people have to be creative. People have to really learn the intensity behind the marketing of utility in order to survive or thrive. The other type of marketing is asset marketing like putting it on MLS. When you're acquiring the asset, you're going out to people who don't necessarily really have an awareness of you or going directly to a small number of people and selling the utility.

Your Business has Three Levels of Marketing:

1. Acquisition Marketing. If you're a private money lender, this would be acquiring your hedge fund person or acquiring excess funds that would be going to your 401K or something to bring the money out. If you were a real estate investor who's looking to do flips or looking to buy and hold rental properties, then you'd be going towards direct to sellers. You want to go to the seller, who has the most portfolios, people who are holding a bunch of properties, a bunch of deals every city has their 50 to 100 investors. Every city has got the top guys and gals who have all the real estate so you want to build your list of just them. I'm strongly encouraging you to build this list this year because they can do the seller financing still. They can help you buy the LLC, put your name on it, and tie you into existing mortgages. Interest rates do assumption mortgages. There are a lot of opportunities this year in going after sophisticated investors who have larger portfolios, who are just looking to disposition, but also understand how this market works in this market timing.

2. Utilization Marketing. The second type of marketing is your Rental Marketing Strategy or your utility marketing strategy. It's how do you find your lenders? How do you find your borrowers? If you're a lender, how do you find them? How do you seek them out? I strongly suggest people hang out on the Alchemist Nation. This is the perfect place where we know we do deals morally, ethically, and legally, and we learn how to do deals the right way. Everybody has the opportunity to reach out to at least a dozen millionaires if they're trying to figure out how do we make the deal. The 100 Millionaire Summit is another great location to pick up people to partner with, whether it's people for money, people for deals, or people who got to run the operations.

3. Positioning. Preparing your asset to sell. You have to have a plan to slowly disposition your assets. The property sometimes we market to disposition before acquisition. Sometimes we know that we're just going to dump something before we even pick it up. That's called wholesaling. Just like how the big businesses work. They start thinking about the disposition before the acquisition. They're thinking about all three phases of marketing. And now they have multiple streams of income from having multiple different ways to manage a property or manage an asset or manage their capital, manage their dollars.

There's a lot of opportunity by doubling down on your marketing. Highly effective marketing is when you do direct calling to the right people. This is really hard to beat. Direct calling somebody who already has what you are looking for.

In Wealth Principle #12, Gualter talks about the importance of alleviating a frustration experienced by a large group of people who are willing to pay enough to make it worth their effort. Simply put, there must be a large enough market willing to pay the right price for your product/service. 

To master this Wealth principle #12, you must overcome this challenge:

How do I help people who have the most money, when they seem to have help, and how can I help people who have the least amount of money, when they seem to need the most amount of help. 

There is a balance and the key is to focus on alleviating the frustrations they have, that is where new money is made. 

For example, Elon Musk didn't serve the poor initially. He started with the Roadster which was a high-end expensive vehicle sold for over $250K.Then he shifted to a less but still expensive Model that the upper and middle class can afford, at around $30K. Eventually, he will get to a price that is more accessible.

ALLEVIATING THE FRUSTRATION FOR THE RICH/ULTRA-RICH IS THE PLACE TO START!

But what do they want? What challenges are they facing?

Real Estate is the easiest way to make real money. The problem is that every real estate owner has too much house and not enough cash. Over 50 Million Baby Boomers now have a house they don’t need anymore and would much rather cash. 

Can you solve this problem? Can you alleviate the pain of a client who is torn between money & letting go of something with so much history? 

There is a GAP in the market where buyers are not in line with the sellers. You can help them solve that problem.

Let's Do An Exercise

1. What is stopping you from making a million dollars this year/month? (Don’t overthink, the answer that comes first is usually the answer to focus on)

2. What might be the solution for making a million dollars this year/month?

3. What if someone has this challenge and would be willing to pay you to solve it for them? (Solving for them would ultimately end up with you solving for yourself as well.)

If you can be fascinated with solving these problems for people, the money will flow.

Eg: Gualter has a passion for Multi-Family Homes despite the challenges it comes with. Other investors are reluctant to take on Multi-Family Homes. What are Multi-Family Homes? Multi-Family homes are any residential property that contains more than one housing unit, such as a duplex or an apartment complex. 

4. Go out this week and find people with problems. Look at the people in your life/your world that have problems they’re willing to pay you for the solution. The richer the person, the more room they’ll make for other people. Start serving the rich and work your way to helping individuals less fortunate.

Stay with the Alchemist Nation team, stay focused, stay motivated, be passionate and you will end up solving a problem for a millionaire. Remember We won’t stop working with you until you get rich! But when you get rich, we’ll hold on even tighter!

Book of the Week: “The E Myth Revisited” By “Michael Gerber” 

Learn More About The 52 Wealth Principles

This event is not just for the highly successful! You will learn the principles of single and multifamily real estate investing for beginners as well. This call will put you on the right track to buying your first rental property so you can begin your wealth stacking journey.

REGISTER FOR THE LIVE EVENT NOW