Transformation photos are used to market fat loss programs / online coaching services. It's the closest thing to looking into a shop window to see what the shop has to offer. They'll be amazing. But don't be mislead. Don't be fooled into thinking a 12 week fat loss program can give you the muscle mass that is visible in a lot of the 'after' photos. Any muscle mass you see will be muscle that individual had PRIOR to the fat loss program. You can't build muscle in a time frame that short. 
Fat loss programs & fat loss coaching is SUCH a great investment if it helps you achieve what it's designed to achieve... fat loss.
If your goal is to build muscle and then reveal the muscle so you are stronger, with a more defined/toned physique - you need to be thinking longer term. Think minimum 1 year. 12 weeks is great for a fat loss phase. But the real change in strength, performance, and how your body looks, takes time!

Tbh this is just a little rant of things I see in the gym that don't deserve your time/effort. Usually because they either A. have ZERO evidence to support the benefit you think it has, or B) there's a different variation which will give you much better progress & therefore you'll be closer to achieving your fat loss / toning up / muscle building goals much faster!
PS. sorry for how long I go on for about the stairmaster hhahaah

There's nothing more frustrating than KNOWING you have a clean, healthy, balanced diet... but still not losing weight?!
To change that.. we need to bring your attention to the numbers. At the end of the day, weight loss is just a numbers game. It's not what we want to hear, but it's the truth. Calories in & calories out matter. 

You must see all these new products on the shelves that say 'HIGH IN PROTEIN' or 'HIGH PROTEIN SOURCE'. 
But is it ACTUALLY?! Or is it purely a marketing ploy to get you to buy it.
Here's 2 simple methods you can use to figure out if it IS a lean protein source & worth your time, money, effort.... or not!

In case you missed any tips I shared in April... here they all are!
For some that go into more detail I've done posts/carousels on my instagram for you to delve a little deeper - go check them out!
@maddison_woods_making_waves

"If it's not working, change the system." - Steve Woods
Using willpower & removing food items from the house is a short-term strategy. They don't 'work' for long. They only treat the 'symptoms' of restrictive eating (cravings, food noise, binge-eating). They aren't a long-term solution.
So if you want to achieve your fat loss goals, maintain your physique and sanity... it's time you made a LIFE LONG CHANGE. Time to Make Waves.

I'm interested to know... what are your thoughts after hearing this?...
I found it fascinating to have received such a response. Perhaps how a coach responds to you/your struggles is exactly how a coach deals with their own struggles?
Is this a difference of approaches due to being different genders? Is that irrelevant here?
What do you think!

The evidence-based research behind 'The portion size effect'. Use this health habit to help regulate hunger cues, food consistency, avoid mindless eating & achieve your fat loss goals without restricting your favourite foods!

My client 'Sarah' messaged me midweek last week having a little wobble. 
THIS is how I responded to ensure at a crucial moment that she:
- Didn't follow through with her knee-jerk reaction to slash calories to 'make it up'.
- Stepped away from her old mindset of binge-restrict vibes.
- Felt empowered to come back to basics, focus on sustainable habits & move forward without guilt AND ACHIEVE HER FAT LOSS GOALS!

Tracking hack at the end of the ep! Right before a go off on a tangent about easter eggs hahahah.. mini eggs are the goat.